AdCellerant, a trailblazer in digital advertising solutions, has just rolled out a series of innovative products that are set to transform the marketing landscape for businesses. With a focus on empowering local advertisers with powerful digital tools, the company has added Netflix, Google Performance Max (PMax), and Streaming Audio with Audience Targeting to its already robust product suite. These new offerings aim to give AdCellerant’s partners the ability to reach their audiences more effectively while maximizing return on investment.
Vice President of Revenue Operations, Lauren Opeka, expressed excitement about these advancements: “It’s our vision to bring Madison Avenue-level quality advertising to Main Street businesses. These new products and features allow our partners and advertisers to reach their target audiences better and drive return on investment for their businesses.”
Revolutionizing Audio Ads: Streaming Audio with Audience Targeting
With the rise of digital audio consumption, AdCellerant is tapping into an audience of 228 million U.S. digital audio listeners, according to eMarketer. This includes over 106 million Spotify users, providing a vast audience for advertisers to connect with.
The new Streaming Audio with Audience Targeting product allows advertisers to reach consumers on the go, thanks to mobile-friendly non-skippable programmatic audio ads. Advertisers can strategically target their audiences through behavioral, contextual, demographic, and even time-slot targeting to ensure their message is heard at the right time by the right people.
In addition to the audio spots, companion banners offer a visual touchpoint that can drive users to a landing page, while the ability to retarget listeners who engage with ads adds another layer of precision to marketing campaigns. Comprehensive reporting ensures advertisers can track the performance and optimize their strategies effectively.
Entering the Premium Space: Netflix Connected TV Advertising
One of the most exciting announcements is the integration of Netflix inventory into AdCellerant’s Connected TV advertising products. This allows businesses to tap into Netflix’s massive and exclusive viewer base without having to engage directly with a digital service provider (DSP). The Netflix inventory provides a premium, brand-safe environment, making it an ideal platform for brands looking to connect with a highly engaged and sought-after audience.
This offering is part of AdCellerant’s ongoing efforts to deliver high-quality streaming TV options for advertisers, giving local businesses access to top-tier platforms traditionally reserved for big-budget brands.
Supercharging SEM Efforts: Google Performance Max (PMax)
AdCellerant’s launch of Google Performance Max (PMax) adds another powerful tool to its digital arsenal. Designed to complement search engine marketing (SEM) efforts, PMax ensures advertisements are automatically optimized across all of Google’s channels, including Search, YouTube, Display, and more. This automation helps advertisers maximize conversions and engagement, reaching a broader customer base without additional effort.
PMax is a key addition for partners looking to expand beyond traditional SEM campaigns, offering new ways to target potential customers while leveraging Google’s extensive reach.
Why This Matters for Businesses
AdCellerant’s new products align perfectly with the company’s mission to deliver cutting-edge digital marketing technology to businesses of all sizes. These new tools offer local advertisers access to platforms like Netflix and Google, once thought to be out of reach for smaller budgets. The ability to deliver precision-targeted ads through streaming audio and connected TV enables businesses to better engage their target audience while staying competitive in today’s digital landscape.
By combining these new offerings with AdCellerant’s award-winning customer service and proprietary technology, Ui.Marketing, businesses can now manage their entire advertising strategy—from campaign creation to performance analysis—within a single, user-friendly platform.
For businesses eager to explore how these new products can enhance their marketing efforts, AdCellerant encourages them to book a demo or visit their website for more information.