Before you get started on the Google Display Network (GDN), or even if you're already engaged in display campaigns there, it's important to understand the five aspects of this channel that most greatly affect the outcomes of those campaigns, and to … [Continue reading]
Intellectual Property Domain Name Scam Changes to Brand Registration Scam
A well-known intellectual property protection domain name scam that has been going on for at least 10 years has taken a new twist--the scammers are now calling this a "brand registration" rather than "intellectual property". In any case, though, the … [Continue reading]
Link Removal Request Email Related to Google Disavow Tool
Google has released their Google Disavow Tool, an online tool part of Google Webmaster Tools that allows web site owners disavow links to their web site. You really only need to use this tool if you've been unsuccessful in getting bad links or … [Continue reading]
SEO Training: Strategies for Researching, Creating, and Promoting Quality Content
As a part of the ClickZ Academy Onsite Training Workshops held right before the Search Engine Strategies Conference in Chicago, I am teaching a 4 hour workshop on researching, creating, and promoting quality content. Here are the specific details of … [Continue reading]
Search Engine Submission Now Officially a Scam
I can finally officially declare that all search engine submission services are now scams. If you receive an email from anyone claiming to offer search engine submission services or a similar submission service--it is spam and also a scam. … [Continue reading]
Does Twitter and Facebook Endorse and Encourage Reverse Social Media Hijacking?
Twitter and Facebook, as well as many other social media networks such as Pinterest, both encourage and endorse reverse social media hijacking. The current trademark policies of these social media networks allow (and encourage) trademark holders to … [Continue reading]