In my latest find, I came across the fact that there are are about 375 pages from the ChatGPT site/domain that are crawled and indexed in Google’s search engine results pages. In this latest example, shown above, there is a ChatGPT page, an SEO Audit AI tool page, that is ranking in Google’s search engine results pages.This in particular is interesting, the fact that another search engine’s pages, are being crawled and indexed in the Google search engine results. My personal opinion is that ChatGPT and Google are essentially competitors, especially with SearchGPT, ChatGPT’s search engine, is current in Beta. I consider Google and ChatGPT to be competitors since both could be considered search engines: you ask it a question or put in a keyword phrase (or keyword for that matter), and both will give you answers and information if you’re “searching” for something. Certainly there are a lot more uses for ChatGPT, and I personally use it for everything from getting code samples, to rewriting text that I’ve written, and even to rewrite emails that I don’t think are written in as professional a manner than they could–such as checking to see if I have repeated myself multiple times in an email.
From what I can tell, it appears that a company or agency has created a GPT called SEO Audit Tool and it’s included in ChatGPT’s tools, or at least the page is allowed to get crawled and indexed by search engines. Viewing the source code of the page, ChatgpT is allowing the page to get crawled and indexed. I’m not sure if this is something that ChatGPT wants to have happen–but here we are, it’s crawled and indexed in Google’s search engine results pages.
Is This Parasite or Black Hat SEO?
I bring this up, whether or not this is parasite SEO or Black Hat SEO, as the company or agency, DIAP Media, a company in Scottsdale, Arizona, has created the GPT and somehow gotten Google to crawl and index this web page that’s located on ChatGPT.com, and not on their own site. The branding, “created by DIAP Media” is clearly on the tool:
If this is going to be something that can be done like this, which is to create a GPT, load it onto ChatGPT (or create it with ChatGPT), then do some work to get it crawled and indexed in Google and RANK for a keyword, then shouldn’t all SEOs be doing this? Is this the next thing to do, which is to create a GPT, get it on a fairly authoritative domain name, and then some notoriety by having your agency’s branding on it?
Not the First Time
This is not the first time that another search engine’s results were crawled and indexed in their competitor’s search engine results pages. In fact, I’ve discovered and written about this before. Then Google removed Bing’s results.