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Home » Domain Names » GoDaddy’s Big Game Return: How AI is Helping Small Businesses Go Big This Super Bowl

GoDaddy’s Big Game Return: How AI is Helping Small Businesses Go Big This Super Bowl

Posted on November 12, 2024 Written by Bill Hartzer

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GoDaddy is back in the spotlight at Super Bowl LIX after an eight-year break, using this massive stage to unveil its AI-driven platform, GoDaddy Airo™. This isn’t just another ad—it’s a powerful message for dreamers and doers who want to get their business online, fast. With Airo, GoDaddy promises to transform ideas into thriving online businesses in just minutes, a game-changer for small business owners and aspiring entrepreneurs alike.

In the United States alone, nearly 3 million people have already tapped into GoDaddy Airo, and with its reach expanding to 180 countries, it’s only getting bigger. The Super Bowl ad, a 30-second spot in the fourth quarter, aims to showcase the speed, accessibility, and sheer power of this AI platform. Airo goes beyond building websites; it’s engineered to drive traffic, boost sales, and build stronger social media engagement—all the essentials for a successful online business.

“At GoDaddy, we champion the growth of small businesses, and artificial intelligence has become a transformative force for entrepreneurs looking to turn ideas into successful ventures—fast,” said Aman Bhutani, CEO of GoDaddy. “We launched GoDaddy Airo to empower anyone with an idea to be able to start their business in minutes. Advertising during Super Bowl LIX presents an incredible opportunity to introduce this game-changing experience to millions of people, especially those dreaming of becoming their own boss.”

This ad isn’t just a flash in the pan, either. GoDaddy’s Super Bowl return kicks off a yearlong campaign across the U.S., designed to keep the momentum going well beyond the game. Created by GoDaddy’s in-house creative agency in partnership with Quality Meats and directed by Ian Pons Jewell, an award-winning director known for his bold storytelling, the campaign aims to bring the story of GoDaddy Airo to life for small businesses around the world.

Small business owners tuning into the Super Bowl on February 9, 2025, will get a front-row seat to GoDaddy’s mission: making entrepreneurship an accessible reality for everyone. For those who’ve dreamed of starting something of their own, this could be the nudge they need to dive in.

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About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

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