GoDaddy has announced the launch of Afternic Boost, a new feature designed to enhance the visibility and sales performance of domain listings on its platform. Starting September 4, 2024, all Afternic listings will automatically benefit from this innovative service, which has already demonstrated up to a 10% increase in conversion rates during recent experiments.
What is Afternic Boost?
Afternic Boost is a cutting-edge service that aims to improve domain visibility on GoDaddy, the world’s largest registrar platform. This new feature includes several enhancements to ensure domains are prominently displayed and marketed effectively, helping sellers drive more sales. Key benefits of Afternic Boost include:
- Higher visibility in GoDaddy’s suggested search results.
- Verified badges on exact-match searches for Fast Transfer domains and domain landers.
- Targeted email marketing campaigns to potential buyers.
How Does Afternic Boost Work?
Starting September 4, 2024, all Afternic listings will gain automatic access to Afternic Boost. This service will come with a 5% commission increase, which is a small price to pay for the substantial benefits it provides.
Afternic Boost enhances domain visibility across the GoDaddy platform, ensuring that listings are seen by more potential buyers. The service leverages AI technologies to analyze content, keywords, and overall context, making sure ads are placed in the most relevant environments without relying on cookies.
Enhanced Visibility and Performance
Recent experiments have shown that Afternic Boost can contribute to a 10% increase in sales performance. This is achieved through various enhancements that include featuring listings higher in GoDaddy’s suggested search results, adding Boost Verified badges on exact-match searches, and inclusion in targeted email campaigns.
Cost and Optimization
While Afternic Boost charges an additional 5% commission on sales, this fee is justified by the increased exposure and marketing benefits. To maximize the effectiveness of Boost, sellers can take three essential steps:
- Buy It Now Pricing: Ensure domain names have a Buy It Now price set at Afternic.
- Fast Transfer: Activate this option for eligible domains to access Boost’s Verified badge.
- Use Landers: Utilize the Custom Lander and Buy It Now lander to display Boost badges for eligible domains.
Opting Out
Afternic Boost is enabled at the account level, ensuring consistent marketing and visibility across an entire portfolio. However, sellers can opt out at any time by visiting afternic.com/account/boost. It is important to note that opting out can take up to 48 hours to sync across GoDaddy’s systems.
The Future of Domain Marketing
As the domain market becomes increasingly competitive, strategic positioning is crucial. Afternic Boost allows domain investors to enhance their visibility in this digital marketplace, potentially leading to faster sales and higher prices. Similar to premium merchandising options on platforms like Amazon and Facebook, Boost strategically positions domains in front of motivated buyers.
Next Steps
Experimentation with Boost will continue through August, with the official launch set for September 4. Sellers can review their Boost status or opt out by visiting afternic.com/account/boost. By remaining enrolled, they will continue to benefit from enhanced visibility across the GoDaddy platform.
In today’s crowded marketplace, standing out is crucial, and Afternic Boost is designed to help domain sellers achieve just that. This new feature marks a significant step forward in domain marketing, offering sellers an opportunity to leverage GoDaddy’s vast customer base and marketing efforts for greater success.