As the digital landscape rapidly evolves, the protection of intellectual property and trademarks has become increasingly complex. The rise of Web3 domains and top-level domains (TLDs) has created new opportunities for online engagement, but it has also introduced significant risks. To address these challenges, DNAccess is proud to announce the launch of BrandLock for Freename—a state-of-the-art solution designed to provide comprehensive brand protection across all Web3 TLDs on the Freename platform. This service, which becomes available on September 1, 2024, offers businesses the security they need to navigate the expanding Web3 environment.
The Imperative for Proactive Brand Protection in Web3
The growth of Web3 domains has introduced new challenges in the protection of intellectual property. Unlike the established Web2 domain space, Web3 lacks standardized mechanisms for rights protection, making brands more vulnerable to infringement. To address this, Freename has partnered with NameBlock to offer BrandLock, a solution specifically designed to prevent unauthorized use of brand names across Freename’s extensive network of Web3 extensions.
“The rapidly expanding Web3 universe presents a significant challenge for brands in maintaining a consistent and uncontested digital presence, especially since standard rights protection mechanisms are not in place,” said Pinkard Brand, CEO of NameBlock. “Brands must be proactive in protecting their trademarks in this space. Our BrandLock integration with Freename is far more cost-effective than the resources required to register, manage, and maintain each Web3 domain across potentially thousands of extensions. It ensures that brands stay ahead of potential threats while retaining the flexibility to adapt to changes in the digital landscape and internal strategies.”
The Benefits of BrandLock
The BrandLock for FreenameALL Web3 Block provides unparalleled protection by covering all existing Web3 TLDs on the Freename platform, as well as any future TLDs that may be introduced. This comprehensive solution relieves brand owners of the burden of continuously monitoring and managing their digital presence across an ever-expanding number of domains. Instead, BrandLock offers a proactive, all-encompassing solution that allows businesses to focus on their core operations with confidence that their brand is fully protected.
“We are pleased to see NameBlock expand its BrandLock service to encompass Freename’s Web3 extensions,” said Davide Vicini, CEO and Co-Founder of Freename. “Our commitment to innovation and new ideas in the ever-evolving Web3 landscape is unwavering. While enforcement in this decentralized environment can be challenging, we focus on proactive solutions. Our collaboration with NameBlock ensures that our users can establish and protect their digital identities with confidence, mitigating potential risks and securing their brands for the future.”
Customizable Protection Packages
DNAccess offers three distinct BrandLock packages, each tailored to meet the specific needs and budgets of different businesses:
- FreenameALL: Comprehensive Web3 Domain Protection. This package provides extensive coverage across all existing and future Web3 TLDs on the Freename platform, ensuring that brands are protected regardless of how the digital landscape evolves. It is the ideal choice for businesses seeking maximum security.
- Freename4k: Essential Web3 Domain Defense. This package offers protection across a curated list of 4,000 Freename TLDs, providing broad yet relevant coverage that balances protection with cost-effectiveness.
- Freename100: Targeted Web3 Domain Security. Designed for smaller enterprises or those with specific protection needs, this package blocks select branding requirements across 100 Freename TLDs.
Why BrandLock is Essential for Web3 Protection
- Comprehensive Coverage: FreenameALL removes the 20,000 TLD cap, offering unlimited protection across all current and future TLDs on the Freename platform, ensuring that brands remain secure against emerging threats.
- Cost-Effective Security: BrandLock eliminates the need for managing wallets or paying gas fees, offering straightforward, comprehensive coverage with no hidden costs.
- Peace of Mind: In the unregulated Web3 environment, BrandLock provides essential protection against brand infringement, allowing businesses to focus on growth and innovation while maintaining a secure digital identity.
Protect Your Brand’s Future in Web3
As Web3 continues to grow, proactive brand protection is more important than ever. DNAccess’s BrandLock for Freename is a crucial tool for any business looking to secure its brand in the emerging digital frontier. Whether you need comprehensive protection with FreenameALL, broad coverage with Freename4k, or targeted security with Freename100, DNAccess has a solution that meets your needs.
Don’t leave your brand’s future to chance. Explore BrandLock for Freename today and take the necessary steps to secure your digital presence in the ever-changing world of Web3.
