In a region known for its high per capita adoption of social media networks, a significant proportion of Arab youth are grappling with social media addiction, which is taking a toll on their mental health, according to findings from the 15th annual ASDA’A BCW Arab Youth Survey, a comprehensive study of the Arab world’s largest demographic conducted by ASDA’A BCW, MENA’s leading communications consultancy. [Read more…]

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem. This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement. [Read more…]

Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. [Read more…]

Genius Monkey, a trailblazer in the programmatic attribution sector for a decade, remains committed to advancing methods of demonstrating ad lift, effectiveness, and audience insights for optimizing return on investment. In a strategic, multi-year collaboration, Genius Monkey is joining forces with StatSocial to delve deeper into the relationship between targeted audiences and their interest affinities. [Read more…]

Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience. [Read more…]

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers. [Read more…]

Meta just launched a Twitter-like social media clone called Threads on July 5, 2023. Today, Twitter’s attorneys have sent a cease and desist letter to Mark Zuckerberg, Chairman and Chief Executive Officer Meta Platforms. The C&D letter specifically states that Meta Platforms has ” engaged in systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” [Read more…]

WisTL Corp has launched a web-based app to help you explore the locations of where TV series and movies were filmed. Through a global map and through “WisTLing-distance”, you can see where stars filmed scenes from your favorite television series or movies. [Read more…]

It looks like I won’t be getting Meta Verified any time soon. I saw that my Facebook Profile is eligible to be Meta Verified, meaning that once I verify my identity, I can pay them $12.98 (includes tax) for being Meta Verified. However, Facebook failed to verify my identity, so I won’t be verified. [Read more…]

Starting today, I noticed that on my personal Facebook account, when logged in, I am no longer able to make a Facebook post. Instead, there is an options for Article, Live Video, or Photo/video. Clicking on the Article option, it takes me to a new page, where I can add a full-length article. This includes the suggestion to upload a large photo, and then content for the article. [Read more…]