Have you ever wondered what people are REALLY saying about your brand? Some people think they can just send out a couple of customer surveys, or do a few focus groups, and gather all the information they need about the public’s opinion about their products. [Read more…]
Let me first say that I’ve been a fan of MediaPost for years now. MediaPost has, over the years, reported some great stories. But I’m actually embarrassed by a recent article in their Marketing Daily column that I read from time to time. I’m not sure if this is just a lack of attention to detail or not, but a friend of mine tipped me off, showing me this. And FreshAvails gave me inspiration for this blog post. [Read more…]
Photo Courtesy >Sean Dreilinger on Flickr.com.
How is your reputation? What about your online reputation? If you search for your name or your company’s name in the search engines, what shows up in the search results? And online reputation management seminar is being held in Dallas on May 13, 2009. [Read more…]
Results from a new survey reveals that half of all employers surveyed said that they search online for information about prospective hires at least some of the time. This means that if you are looking for a job then it is extremely important to make sure that if someone Googles your name and does some research about you then they must find good results. [Read more…]