I have to admit that I love top 10 lists. After all, David Letterman has some of the best top 10 lists and I always enjoy them. As a marketer, I enjoy reading about what others have done: and I especially like to hear about marketing or public relations opportunities that have gone awry. [Read more…]

Every year, Fineman PR puts together a list of the top ten public relations blunders of the year. Fineman PR puts this list together to show how critical public relations is to businesses and organizations. [Read more…]

According to David Meerman Scott, corporate blogs are the “ideal tool to bypass the media filter”. Corporate blogs are emerging as one of the most effective means by which businesses of all types can bypass the traditional “media gatekeepers” to tell their stories directly to their market. David Meerman Scott is the author of a book called “The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly”. [Read more…]