Wireless Healthcare, independent UK based analysts specialising in the application of mobile and wireless technology in the healthcare sector, says that the battle between Google and Microsoft could trigger a backlash in healthcare. They say that if Google and Microsoft enter the healthcare sector, it could be lead to the emergence of services that are highly disruptive within the healthcare market. [Read more…]

Incisive Media, the company most known in the search engine marketing industry for having recently purchased the “Search Engine Strategies” conferences, has signed an agreement under which Incisive Media will acquire ALM, a company that owns and publishes 33 national and regional magazines and newspapers focused on the legal and real estate communities. [Read more…]

     

Zvents, a local search engine for events, has named Paul O’Brien as Director of Marketing. Mr. O’Brien will lead Zvents’ corporate communications, corporate and brand marketing, their go-to-market strategy and planning, and Zvents’ search and internet integration. [Read more…]

Do you want to optimize Flash, Ajax, or another form of “Web 2.0” media? Offermatica has a new product that will optimize Flash, Ajax, and other forms of “Web 2.0” rich media using advanced testing and real-time personalization. [Read more…]

Internet2, an advanced networking consortium in the United States, is collaborating with ProCurve Networking by HP to upgrade the Internet2 Observatory, which provides real-time data and insight into the Internet2 advanced multi-layer optical and Internet Protocol (IP) research network. [Read more…]

According to VortexDNA, their predictive search technology is proving its ability to increase click rates by up to 14 percent. If a company like Google were to increase their click rates by 14 percent, that could equalt an additional revenue of more than $800 million dollars a year. [Read more…]