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Home » Marketing » Page 17

When Sending a Sales Letter, Grammar Counts!

Posted on April 7, 2015 Written by Bill Hartzer

Whenever sending a sales letter to someone, even an unsolicited sales letter (aka spam), then you will have a lot more success if your grammar is correct. [Read more…]

Filed Under: Marketing

Using Square To Boost Domain Authority

Posted on March 18, 2015 Written by Bill Hartzer

Square To Boost Domain Authority

Well, this is interesting. Or embarrassing. Apparently, somehow Square is associating me, of all people, with boosting Domain Authority. I mean, according to Square, who sent me a marketing piece in the mail, I run a company called To Boost Domain Authority. Does this indicate that you can use Square to Boost Domain Authority? Take a look at what Square just sent me: [Read more…]

Filed Under: Marketing

Trademark Filing Changed Based on Bad Keyword Advice

Posted on March 10, 2015 Written by Bill Hartzer

trademark filing

An interesting trademark filing has been done by a company owner who originally got bad advice. Specifically, this website owner claims that they got bad keyword advice from Trademark.com and LegalZoom.com. They had originally advised the company owner to insert keywords into the name of the trademark such as Best Flavored Funnel Cakes in the World rather than the company name, which is Carnival Food Year Round. [Read more…]

Filed Under: Marketing

Sometimes Even an SEO Expert Needs Help

Posted on February 16, 2015 Written by Bill Hartzer

SEO Expert

After actively doing SEO since the mid 1990s, and not just talking and speaking about SEO but actually doing it, I consider myself to be an SEO Expert. But, I have to admit that there are times when even this search engine optimization expert needs some advice. Back when SEO was “easy” (was it ever really easy?), one could use more of a formulaic approach to SEO and be fairly successful with any website that you were optimizing. But, as the search engines have become smarter, and those programming the algorithms have cracked down on spam more and more, there are times where you’re at a loss as to why a website is not ranking as well as it should. It’s in these times when only a truly professional SEO expert can “suck it up” and admit that you need help. [Read more…]

Filed Under: Marketing

Epic Linkedin Sales Fail

Posted on January 30, 2015 Written by Bill Hartzer

linkedin sales

I’ve been using LinkedIn for at least 10 years now. And it’s been a great platform for connecting with business contacts, and networking. But to be honest with you, ever since LinkedIn’s IPO, there have been a lot of changes. I really like the fact that you can publish articles on LinkedIn. I’ve heard reports that LinkedIn is great for generating sales leads. I don’t do that, but I do get my share of sales pitches. It’s this most recent sales pitch that I just had to laugh at. This is, by far, the biggest epic LinkedIn sales fail that I have ever seen, though. [Read more…]

Filed Under: Marketing

What Happens When You Type Google.com Into a Web Browser?

Posted on January 18, 2015 Written by Bill Hartzer

Type Google.com Into a Web Browser

Well, have you ever actually thought about it? What technically happens, “behind the scenes” so to speak, when you use your keyboard, type Google.com into your web browser, and hit the enter (return) key? Have you ever thought about it? Well, someone over at GitHub has actually posed that question. And thanks to lots of people’s contributions, we actually are close to having the correct answer: [Read more…]

Filed Under: Marketing

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