Teads has launched a range of AI-powered solutions across Connected TV (CTV), Performance, and Contextual realms. These solutions are designed to elevate strategies for both advertisers and publishers across various media platforms.
The new offerings from Teads are aimed at assisting its partners in achieving full-funnel success, further solidifying its global reputation as an omnichannel platform that embraces premium environments, data-driven messaging, evidence-based creative, and incrementality. The suite of new products is strategically designed to help advertisers connect with their target audiences more effectively and efficiently.
Expanding the Reach with Teads’ CTV
Connected TV (CTV) usage has witnessed remarkable growth worldwide, and Teads is making sure to be at the forefront of this trend. After its initial launch in the United States in 2021, Teads expanded its CTV presence to various countries like Canada, Brazil, France, Germany, Italy, Mexico, Spain, and the United Kingdom. Now, Teads is all set to roll out its CTV offering in the Asia-Pacific (APAC) region, beginning with Australia, India, New Zealand, and South Korea.
The expansion comes with a unique feature—exclusive genre-targeting segments derived from users’ online content preferences. Utilizing Teads’ proprietary data curation technology, this innovation enhances CTV contextual targeting. It offers advertisers precision, scale, and granularity, enabling them to deliver personalized messages to their audience. This means brands can now simplify transactions and leverage CTV media to access audiences watching content on the most influential screen in their homes.
Katharine Painter, Media Director at Apollo Partners, shared her experience, stating, “Teads has helped us innovate and grow our omnichannel presence, by enabling Nature’s Bakery to reach a health-conscious millennial audience while they’re on their phones or streaming their favorite content on TV.”
Teads is not just about awareness; it’s about driving conversions at every stage of the customer journey. Teads Conversions is an extension of its performance suite, designed to connect awareness with quality traffic and, ultimately, increase website conversions.
This initiative moves beyond branding, transforming Teads into a true full-funnel solution. Teads Conversions optimizes campaigns in high-quality, fraud-free environments, ensuring that ads are seen by real people on reputable websites. It utilizes predictive AI to generate qualified leads, purchases, and sales.
During the beta phase, Teads helped clients achieve their cost per action goals in 75% of the campaigns, spanning across 35 markets. Clients from various industries, including entertainment, travel, e-commerce, and telecommunications service providers, saw significant success.
Teads Data Suite: Powered by Contextual Intelligence
Teads unveiled its AI-powered Data Suite, a collection of data-driven solutions powered by 150 billion daily contextual data signals from premium publishing partners. This comes as a strategic response to the impending deprecation of third-party cookies.
The suite builds on Teads’ cookieless solutions, which have already been embraced by over 70% of media campaigns. It offers advertisers and publishers a simplified way to plan, activate, and measure their strategies well beyond 2024.
Stephane Hue, Head of Precision Marketing, AMIEO at Nissan United, praised Teads for its cookieless solutions, saying, “With Teads Cookieless translator, we were able to ease the transition to Cookie deprecation, especially for an advertiser with limited access to first-party data.”
Teads AI Creative Lab: Empowering Creative Initiatives
To empower brands’ creative endeavors, Teads is gearing up to launch its AI Creative Lab. This innovative AI-powered tool automatically creates different ad sizes and lengths while staying true to a brand’s core essence and vision. It enables brands to transform a single image into ad formats tailored to various scenarios and audiences. Teads simplifies performance creative, making it easier than ever to bring campaigns to life.
Caroline Proto, Director, Global Media at Luxottica, expressed her excitement about Teads’ AI-powered solutions, stating, “Leveraging Teads’ AI solutions has not only enabled us to operate with greater agility but has also significantly boosted our media performance.”
Jeremy Arditi, Co-CEO of Teads, emphasized the commitment to innovation and effective creative optimized to reach consumers. He stated, “Our new offerings will help them leverage the power of AI in a transparent and trusted way, and allow them to achieve tangible ROI across all screens.”
Teads Connects: A Platform for Knowledge Sharing
The Teads Connects partner day event served as a platform for global updates from Teads, offering insights into the ever-evolving world of AI and its impact on media strategies. Teads, as an AI-powered media platform, is committed to helping its partners navigate the world of AI, enabling them to succeed in the constantly changing landscape of digital media.
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data, and AI optimization technologies.
Teads partners with leading marketers, agencies, and publishers, providing them access to some of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand-safe, responsible advertising environments while improving the effectiveness and efficiency of digital ad transactions.
This article was written by AI and edited by Bill Hartzer.