Storyblok, the industry leader in content management systems (CMS), has just unveiled eye-opening insights from a global survey of 1,000 consumers, shedding light on the content they trust and reject during the holiday shopping season.
Websites Trump Apps and Social Media: A Consumer’s Holy Grail
AI’s Struggle for Trust: Consumers Reluctant to Hand Over the Reins
Despite the tech-savvy world we live in, a whopping 85% of consumers express zero interest in using AI to guide their purchasing decisions. Furthermore, 60% reveal that an AI recommendation wouldn’t influence their buying decision, while 17% say it would deter them from making a purchase. It seems that, when it comes to money matters, consumers aren’t ready to place their trust in artificial intelligence.
Influencers on the Decline: A Celebrity Endorsement? No Thanks!
Contrary to popular belief, influencers might not be the golden ticket for brands. An astonishing 57% of consumers state that a celebrity or influencer endorsement wouldn’t impact their purchasing decisions positively, with 24% indicating it could even dissuade them from buying.
Building Trust Through Content: The Key to Consumer Loyalty
In the era of brand loyalty, consumers reveal a preference for familiar names. A mere 5% say they’re more likely to purchase new brands over trusted ones. However, a whopping 90% emphasize the importance of content in shaping their perceptions of brands and products. Storyblok CEO Dominik Angerer comments on the findings, stating, “Consumers want authentic content and useful websites this holiday season.”
As the CMS category leader, Storyblok empowers developers and marketing teams alike to create exceptional content experiences across digital channels. With a headless CMS architecture allowing developers to build anything, publish everywhere, and integrate seamlessly, and marketing teams benefiting from visual editing interfaces and custom workflows, Storyblok continues to shape the landscape for brands like Adidas, T-Mobile, Oatly, Deliveroo, and over 170,000 other developers and marketers, enabling them to create content experiences that are faster, more secure, and built to scale.