• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » AI » AI Can Fake Your Face and Voice—Here’s How One Company Plans to Fight Back

AI Can Fake Your Face and Voice—Here’s How One Company Plans to Fight Back

Posted on March 26, 2025 Written by Bill Hartzer

getreal

AI-generated deception is no longer a future problem. It’s already here—and it’s getting better. In response, GetReal Security has unveiled a new platform that promises to help companies, media organizations, and government agencies figure out what’s real and what isn’t in real time.

On Wednesday, the San Mateo-based company launched its new digital forensics platform. Built to catch AI-generated media, including deepfakes and impersonation attacks, the system combines software, services, and expert support under one roof. The timing couldn’t be better. Across industries, leaders are facing a growing wave of AI-powered fraud—voice cloning, video hoaxes, synthetic media—making it harder to trust what they see and hear.

Jump To

Toggle
  • One Platform. Three Media Types. All Business-Critical.
  • Why It Matters Now
  • From Spotting Threats to Responding Fast
    • GetReal Prepare
    • GetReal Inspect
    • GetReal Protect
    • GetReal Respond
  • Real Investment in a Real Threat
  • A Wider Warning to Industry

One Platform. Three Media Types. All Business-Critical.

This isn’t just a filter for suspicious memes. GetReal’s platform reviews and authenticates files and streams in real time, across images, audio, and video. That includes everything from a CEO’s video town hall to the voice in a customer service call.

The system combines artificial intelligence, statistical analysis, and digital forensics to flag manipulated content before it spreads or causes harm. It integrates with other enterprise systems via APIs and can be accessed through a web interface. It’s built for scale.

Why It Matters Now

The team at GetReal says companies can’t rely on old-school training and legacy antivirus tools to defend against these new threats. “The threat of deepfakes and manipulated media is more than one expert can handle alone,” said Dr. Hany Farid, the company’s Co-Founder and Chief Science Officer.

Farid is a heavyweight in media forensics and helped design the new system. “By analyzing audio, video, and images both live and on-demand, we’re giving organizations the tools they need to restore trust—especially when it matters most,” he said.

From Spotting Threats to Responding Fast

GetReal’s system isn’t just for detection. It’s built to handle every phase of a digital threat—from prevention to incident response. Here’s how the company breaks it down:

GetReal Prepare

Focuses on risk assessments and policy development. GetReal works directly with executive teams to help assess exposure and set up prevention strategies before a crisis hits.

GetReal Inspect

Lets teams upload suspicious media—images, voice recordings, or videos—for fast, automated forensic analysis. This feature targets impersonation threats and fake digital content before they reach executives or customers.

GetReal Protect

Monitors live audio and video streams, analyzing them in real time. The goal? Catch the fakes before they slip into business systems or communications.

GetReal Respond

When serious incidents happen, GetReal steps in with forensic experts to handle the investigation. Their team analyzes the incident and provides support for recovery, communication, and mitigation.

Real Investment in a Real Threat

Alongside the launch, GetReal announced it has raised $17.5 million in Series A funding. The investment will go into research, development, and building out go-to-market teams.

Jim Brennan, Chief Product & Technology Officer at GetReal, says the mission is simple: “Organizations need to trust the content they rely on, whether it’s internal or external. Our platform does just that. It brings together everything a company needs to make real-time, high-stakes decisions with confidence.”

The funding comes from Ballistic Ventures, a firm that backs companies focused solely on cybersecurity. It’s also the group that helped incubate GetReal Security in its early days.

A Wider Warning to Industry

GetReal’s launch comes at a time when AI-fueled misinformation is rising fast. Deepfakes can imitate a CEO, spoof a politician, or create a media moment that never happened. For companies making high-stakes decisions, the cost of getting fooled is enormous.

GetReal’s pitch is straightforward: you can’t trust what you can’t verify. Their platform aims to change that.

Filed Under: AI

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Internet Marketing Ninjas Acquired by Previsible.IO July 9, 2025
  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025
  • Simon Data Flips the Script on Marketing with AI Agents June 26, 2025
  • IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know June 26, 2025
  • Google Review Extortion Text Message – Scam Warning for Business Owners June 25, 2025
  • Google Names SearchKings Top AI Innovator for Transforming Lead Quality June 24, 2025
  • Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans June 24, 2025
  • Amsive Takes on ChatGPT and Gemini with Next-Gen SEO for the AI Search Era June 23, 2025
  • Reddit Sued After Google’s AI Overviews Allegedly Gutted Traffic June 19, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (315)
  • Google (260)
  • Internet Marketing (51)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (14)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (94)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (58)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·