The American Advertising Federation (AAF) has unveiled its 2025 Advertising Hall of Fame inductees, honoring eight trailblazing individuals and one powerhouse corporation for their groundbreaking contributions to advertising and marketing.
The induction ceremony will take place on April 24, 2025, in New York City, bringing together industry leaders to celebrate this illustrious group. Since its inception in 1949, the Hall of Fame has recognized advertising’s most influential figures, and this year’s class continues the tradition with its dynamic roster.
Celebrating Visionaries
Linda Boff, known for her transformative work as GE’s Chief Marketing Officer, redefined brand storytelling and led initiatives like the “GE Podcast Theater.” Now CEO of Said Differently, she continues to push creative boundaries.
John Hayes of American Express revolutionized brand engagement with iconic campaigns like “My Life. My Card.” His two-decade tenure also gave rise to impactful initiatives such as Small Business Saturday and partnerships with (RED).
David Lubars is hailed as one of advertising’s creative masterminds. Under his leadership, BBDO launched unforgettable campaigns like Snickers’ “You’re Not You When You’re Hungry” and BMW Films, solidifying its status as Cannes’ Network of the Decade.
Alex López Negrete, co-founder of López Negrete Communications, built the largest independent Hispanic-owned agency in the U.S., bridging the gap between corporate America and Hispanic consumers.
Raja Rajamannar of Mastercard amplified the company’s brand value by sevenfold with innovative marketing approaches and the enduring “Priceless” campaign, while championing social good and technological advancements.
Lisa Sherman, President and CEO of the Ad Council, led transformative campaigns addressing public health, social justice, and mental health. Her leadership during the COVID-19 Vaccine Education Initiative was pivotal.
Rishad Tobaccowala, a former Publicis Groupe executive, paved the way for digital marketing innovation. Known for his sharp insights, he is a sought-after speaker and mentor.
The late Susan Wojcicki, who shaped Google and YouTube into global powerhouses, will be posthumously recognized for her contributions to tech and her advocacy for women in STEM. She will also receive the David Bell Award for Industry Service.
Corporate Icon: Mars, Inc.
Mars, Inc., the corporate honoree, has set the standard for creative and sustainable marketing. Its campaigns, like Snickers’ humor-driven ads and M&M’s beloved characters, have become cultural touchstones. The company also stands out for its environmental initiatives, showcasing the power of purpose-driven branding.
A Night to Remember
Kim Kelleher, Chair of the Council of Judges, lauded the inductees for their exceptional impact, stating, “This group not only embodies the best in our industry but has profoundly influenced how businesses connect with their audiences.”
The induction gala, dubbed the “Biggest Night in Advertising,” will support AAF initiatives promoting education, diversity, and professional growth.
For more details about the event and sponsorship opportunities, visit aaf.org/ahof.
