Aleph Group, a leader in connecting global digital media platforms with advertisers and consumers in emerging markets, has completed its acquisition of Entravision Global Partners (EGP), the digital commercial partnership business unit of Entravision Communications Corporation. This strategic move significantly enhances Aleph’s global presence, establishing it as the premier access point for digital media platforms aiming to reach audiences across Latin America, Asia-Pacific (APAC), the Middle East, Africa, and Europe.
With this acquisition, Aleph now operates in over 140 countries, supporting more than 60 digital media platforms and 26,000+ advertisers, granting them access to a combined audience of 3 billion consumers. This expansion cements Aleph’s role as the go-to entity for global digital media outreach.
Unmatched Global Reach and Strategic Expansion
Aleph’s acquisition of EGP brings several key benefits, including:
- Expanded Market Presence: Aleph fortifies its presence in 29 markets, notably in Southeast Asia (formerly MediaDonuts), Latin America, and Central America (formerly Cisneros Interactive). This acquisition enhances relationships with major partners like TikTok, X (formerly Twitter), Spotify, Pinterest, Criteo, Snapchat, and others.
- Strengthened Markets:
- Latin America: Mexico, Brazil, Argentina, Colombia, Chile, Peru, Puerto Rico, Ecuador, Dominican Republic, Guatemala, Costa Rica, Uruguay, Panama, Bolivia, Paraguay, Nicaragua, Honduras, El Salvador.
- APAC: India, Indonesia, Thailand, Philippines, Malaysia, Vietnam, Singapore, South Korea, Taiwan, Hong Kong, Mongolia.
Gaston Taratuta, CEO and Founder of Aleph Group, expressed his enthusiasm: “The acquisition of EGP marks an important milestone for Aleph. We have great respect for what they built as a worthy competitor. With EGP’s deep roots in key Central America and APAC markets, this acquisition perfectly complements our existing global network. Aleph is now the only and undisputed global leader in enabling digital marketing in emerging economies. As Aleph approaches its 20-year anniversary in 2025, we are building a generational business, and we look forward to continued growth and success. The shift from offline to online GDP is accelerating, and we are committed to driving digital communication, payments, and education in these markets.”
Aleph Group’s Commitment to Digital Transformation
Aleph Group’s core mission is to make the digital world more accessible, fostering economic growth and empowering communities through digital transformation. “We believe access changes the world,” states the company’s manifesto. This acquisition further reinforces Aleph’s commitment to providing a digital media education platform that equips professionals with essential skills and promotes borderless collaboration through a global team of experts speaking over 60 languages.
Aleph’s unique business model enables partners to monetize their digital advertising inventory exclusively in emerging markets. Local and global advertisers benefit from a single point of access, where Aleph provides education, generates revenue, and handles all cross-border payment activities, simplifying the process of advertising on global platforms.
By acquiring EGP, Aleph continues to drive innovation and expand its influence in the digital advertising world, ensuring that businesses in emerging markets can thrive in the digital age.
For more information about Aleph Group and its services, visit Aleph Group’s website.
This acquisition is a game-changer for Aleph Group, further solidifying its position as a global leader in digital advertising, and opening new doors for businesses in emerging markets. Stay tuned for more updates on how Aleph Group continues to innovate and lead in the digital advertising space.