Marketing agency, Luckie & Company, announces the acquisition of Marbury Creative Group. Pictured L to R from Luckie, Ed Mizzell, Managing Director, Tom Luckie, Chairman, John Gardner, President & CEO and from Marbury Creative Group, Rob Marbury and Shelly Hoffman.
In a bold move that’s stirring excitement across the marketing industry, Luckie & Company has officially announced its acquisition of Marbury Creative Group (MCG), a renowned Atlanta-based marketing agency known for its outstanding contributions to the pharmaceutical, food & beverage, and hospitality sectors. This strategic acquisition is not just a testament to Luckie’s ambition to dominate the marketing scene but also a clear signal of its commitment to providing unparalleled creative and strategic marketing services.
By integrating MCG’s team of 18 into its Atlanta office, Luckie & Company is poised for significant expansion in key areas such as content creation, search engine marketing, and media strategy & planning. This integration comes with a promising outlook: no redundancies in staff or clientele, ensuring a smooth transition that benefits both parties and their clients.
John Gardner, the visionary president and CEO of Luckie, shared his enthusiasm about the merger, highlighting the synergy between the two firms. “In a fast-evolving marketing landscape, bringing MCG into the fold not only bolsters our service offerings but also strategically positions us for future growth. This partnership ensures we can swiftly deliver more personalized and impactful brand content to meet the ever-growing market demand,” Gardner explained.
Rob Marbury, the brain behind MCG and an award-winning creative director with a storied 30-year career in the advertising world, will step into the role of Executive Creative Director at Luckie. Under his leadership, MCG has carved a niche for itself with its innovative solutions and strategic agility. Marbury’s excitement about joining forces with Luckie is palpable. “Our philosophies have always aligned, and this merger opens a plethora of opportunities for MCG’s clients and team, offering access to enhanced analytics and specialized services,” Marbury stated.
Shelly Hoffman, Marbury’s partner and a key player in MCG’s success, is set to become the Senior Vice President, Client Solutions & Development at Luckie. Her expertise will spearhead Luckie’s business development and marketing efforts, promising a bright future for the agency’s growth and client relations.
Luckie & Company is no stranger to strategic acquisitions. Its last major move was in 2011 with the merger with digital agency Integrative Logic, which pivoted Luckie towards a data-driven marketing approach. Since then, Luckie has seen a 40% increase in top-line revenue and has significantly diversified its client portfolio, especially in healthcare and financial services.
About Luckie & Company: With a reputation for blending creative talent with data-driven strategies, Luckie is at the forefront of solving business challenges and delivering results that transcend luck. Serving a diverse range of sectors, including healthcare, travel & tourism, consumer packaged goods, and financial services, Luckie continues to be a powerhouse in the Southeast’s marketing landscape.
About Marbury Creative Group: Known for its unique blend of strategy and creativity, MCG has been a force in building brands that resonate and drive business growth. Its mission, “Tell It Better! (if necessary, use words)®,” captures its essence – inspiring action through award-winning campaigns.
This merger is more than just a business transaction; it’s a fusion of talents and visions poised to set new benchmarks in creative marketing. As these two giants join forces, the marketing world watches eagerly, anticipating the innovative campaigns and strategies that will emerge from this powerhouse union.