Tony Wright, a fellow Dallasite, friend, and interactive marketing and search engine marketing expert, has officially launched a new consultancy called Wrightimc. The goal of this new consultancy is to help advertising agencies, public relations firms, web design firms and in-house marketing teams create or enhance their existing search engine marketing practices into effective and profitable teams.

Tony Wright has more than ten years of “hands-on and strategic experience” in the interactive marketing space. His background in traditional and interactive public relations and journalism speaks for itself: Mr. Wright has spent his career building search engine marketing teams. His teams have been designed to help fortune 500 and mid-level clients successfully create or enhance their interactive advertising and search engine marketing.

Tony Wright has a lot of experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring. In fact, he directed the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001.

When I see a firm with a great client base that is either offering a half-baked search marketing solution or none at all, I can’t help but think of all the money that firm is leaving on the table, not to mention the disservice they are doing to their clients.

WrightIMC offers the following interactive and search marketing services:

– Search Engine Practice Building (consulting)
– Search Engine Marketing (pay-per-click advertising)
– Search Engine Optimization
– Marketing Therapy (one hour consulting calls for all size businesses)
– Brand Reputation Management
– Web Design and Development
– Social Media Campaigns
– Interactive Media Buying
– Small Business Marketing Solutions
– Crisis Communications
– Public Relations (both interactive and traditional)
– Shopping Feed Management
– Analytics Consulting and Implementation
– E-mail marketing
– Overall Interactive Marketing Consulting

WrightIMC has developed a proprietary “Market Orienteering” process that provides direction to fledgling or floundering interactive and search engine marketing practices. According to Mr. Wright, “Market Orienteering is a set of tactical and strategic methods that adhere to a simple philosophy - that all marketing programs can be guided by the data garnered from and effective search engine marketing campaign.”

To learn more about Tony Wright’s new venture, take a look at the Wrightimc.com site or check out his popular Shaving Occam blog.