Bill Hartzer

Paris Hilton Fires Back at John McCain; Stays At Top of Search Phrases

Paris Hilton fired back at John McCain in response to Presidential Candidate John McCain’s recent television ad. John McCain’s TV ad compared Senator Barack Obama to Paris Hilton and Britney Spears. Paris Hilton stayed atop the Lycos to(TM) Top Search Terms for the week ending August 2nd, 2008. Every week Lycos comes out with a list of the top 50 most popular search phrases for the previous week.

Here’s some video to watch about the Paris Hilton and John McCain:

And here’s another:

Because of the buzz around Presidential Candidate John McCain’s most television ad, Paris Hilton remains on top once again. John McCain’s tv ad also mentions Britney Spears, which is 10th on the list this week. Here’s the list for this week:

The Lycos 50 Top 10 Search Terms for the Week Ending Aug. 2, 2008:
1. Paris Hilton
2. Clay Aiken
3. YouTube
4. Danica Patrick
5. “The Dark Knight”
6. Angelina Jolie
7. Pamela Anderson
8. Christian Bale
9. Facebook
10. Britney Spears

Lycos also comes out every week with their “movers and shakers” list, a list of search phrases that jumped in popularity suddenly; previously the phrases did not have much search activity. Here’s the list for this week of the top mover and shakers and how much they jumped:

Biggest Movers and Shakers for Week Ending Aug. 2, 2008:
1. Manny Ramirez 700 %
2. California Earthquake 633 %
3. Randy Pausch 610 %
4. Ryan Seacrest 585 %
5. Heath Ledger 515 %
6. Jennifer Lopez 470 %
7. Christina Aguilera 400 %
8. Jonas Brothers 380 %
9. Teen Choice Awards 305 %
10. Mary Louise Parker 265 %

Former Red Sox player Manny Ramirez, Carnegie Mellon Professor Randy Pausch, and “Weeds” Actress Mary Louise Parker were amongst the biggest gainers. search activity increased 610 percent for Carnegie Mellon University Professor Randy Pausch who lost his very dramatic battle to cancer on Aug. 1st. Randy Pausch became an inspiration to millions of people after a farewell speech he delivered at Carnegie Mellon University titled “The Last Lecture,” which resulted in a best-selling book. The video of Randy Pausch’s speech has been viewed on YouTube more than five million times, and The Last Lecture has been translated into 30 languages, with nearly 3 million copies of the book currently in print.

Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema community, bringing people together one flick at a time. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Webon, WhoWhere.com and The Lycos 50(TM). Lycos, Inc. (http://www.lycos.com/) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.

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Are you looking for marketing services such as social media optimization, search engine marketing, pay per click program management or consulting, or search engine optimization services? Feel free to contact me.

Bill Hartzer is the head search engine marketing, social media marketing, and website marketing expert at Vizion Interactive, Dallas / Fort Worth Texas based interactive marketing firm that offers search engine optimization, pay per click, and other online marketing services. Do you need online marketing services? Let's talk!
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14 total comments, leave your comment or trackback.
  1. im no fan of the mccain ads. the country has serious problems and this is all mccain talks about? …

  2. sorry this ad strategy does not entertain me. he should come up with some better efforts, and rather than trying to disgrace obama, he should focus on something that tells wht he is to be rpeferred.

  3. What were McCain’s people thinking? That to me is just like the paparazzi jumping on the bandwagon of these starlets. People might disapprove of these celebrities but guess what? You’re just a user too for your own cause.

  4. I would love to see what Google and Yahoo top search words are for a week. I know there is google trends, but I wish they would list the 50 more searched keywords. People probably are still searching for paris hilton porn and gossip, would be nice to be able to narrow down exactly what people are looking for.

    Steve

  5. It really scares me seeing Politics and Paris Hilton together. What is this country coming to?

    (Sorry if this is a duplicate comment - it said I didn’t pass math before!) 10 + 8 = 18 right??

  6. I’m not sure why presidential candidates feel it is more important to try and bash their opponent rather than advertising what it is they plan to do if they are elected. There are so many issues in this country which need to be addressed and bashing someone really is not what I want to hear. If he did not say “I approve this message” then he could blame someone else for coming up with that lame ad.

  7. haha @ talk rehab

    Yes, when did Paris Hilton and Politics got mixed up?

  8. Mccain seriously needs to talk about something different….i mean….come on.

  9. I think it’s so sad be seen the politician using pop stars like Paris and Britney in order to make their campaign more attractive to get inside of people views , and everybody know those Pop Stars gone use anything to stay on the media.

  10. political adds get worse every year. does McCain really think people are so stupid that they would think britney spears, paris hilton, and barrack obama are 1 in the same. give me a break.

  11. I liked the Lycos website. Lots of great info. Thanks for turning me on to it Bill.

  12. I’m trying to decide which point is the most surprising/frightening:

    A) McCain uses Spears and Hilton in a Presidential advertising campaign.

    B) After her response video, people are actually starting to LIKE Paris Hilton.

    C) Over five years after he *almost* won American Idol, people are still searching en masse for Clay Aiken.

    Oh boy, America, are we in good shape.

  13. If McCain has to create ads like these, then you know where he stands and what kind of man he is. And the people who will vote for him are exposing their personality.

    How can you vote for a man that compares a presidential candidate and Paris Hilton?! Like commenter above me suggested, only stupid people would vote for McCain, because they don’t know better. .

  14. The McCain strategy of getting to the top of the news just by associating his name with Spears and Hilton is really a joke, but it’s not a completely new one. It’s like in social media when you call someone out for being an idiot. We call it link baiting, but in traditional media, it’s a legit strategy these days. Go figure.


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