Microsoft Bids for Yahoo! Wrapup

By now you have probably heard the news that Microsoft has made a bid for Yahoo!. Since so many people are covering it I thought it would be best to do a end of day wrapup about the proposed Microsoft Yahoo! news.

Microsoft Yahoo!

By the time I got to the office today, I had already heard, from several people, the news about Microsoft making an unsolicited bid for Yahoo!. I have to admit that I first saw the news via the NBC Today Show over my morning liter of coffee.

The day started with reading Loren’s take on the news and me submitting it to Sphinn, my favorite place to keep up with the latest internet marketing/online marketing news.

I normally don’t get a lot of people in my office talking and mentioning it, but since I happen to have a Yahoo! button on my desk (as pictured below) there were many people passing by today asking what I thought of the news.

Yahoo! Button

I even had the opportunity to be asked by Kevin about what I thought. Here’s what I told him:

1. The benefits of combining Panama and adCenter, or replacing one with the other. Ultimately combining or replacing one of

the other would have to be done. I don’t know a lot about their backends, so it hard to comment about which should replace

which from a technical standpoint. Perhaps they both could be merged somehow. From what I can tell, though, it might make

sense for them to keep Panama since I believe Yahoo! Search Marketing has more customers on that platform at this point.

2. Best way to combine the search and directories of each company.The Microsoft bCentral directory was turned off a while

back, so I believe that keeping the current Yahoo! Directory would make sense, especially since it’s been around for so

long now. I could see a change in pricing, though.

3. The benefits Msft would see by adding Yahoo’s social networking properties, or how a Msft acquisition might affect those

properties?Microsoft would definitely benefit from adding Yahoo!’s social networking properties, especially since Microsoft

isn’t really known right now for social networking. It also gives Microsoft more places to run ads, and we’ve already seen

that recently with the addition of Microsoft’s ads running on Digg

This afternoon I had the pleasure of talking to a good friend (you know who you are) who has some additional knowledge

about the subject based on his background. Apparently his take on it is that it looks like this deal is going to happen.

And apparently he thinks “the result will be ugly”.

Here’s what some others think:

Experts Weigh In On Microsoft’s Yahoo Bid
Why Microsoft’s Yahoo Bid Won’t Work
Microsoft’s Yahoo bid: Ballmer’s e-mail to employees
Microsoft to buy Yahoo, Proposed acquisition deal $44.6 Billion, $31 per share.
Microsoft-Yahoo Merger: Our Entire Coverage


  1. Annie Martel says

    I think this is great news, a big bite for Microsoft and serious competition for big G…

  2. Ps3sale says

    This will make up for some real good competition for google. I think it can be good to get 2 big search engines so not one control it all.

  3. Kango Scout says

    Even if the deal doesn’t go through, this move is good for the end-user. It’s sure to shake things up at Google, and I look forward to seeing how it “motivates” them to enhance and refine their services.

  4. Software Expert says

    Microsoft can’t beat Google
    Yahoo can’t beat Google

    Together they may beat Google

    The key is to radically change user perception that Google is not equal to internet itself.

    This may be difficult, but with aggressive unique feature enhancement and advertising, it is possible.

  5. Subhankar Ray says

    Microsoft/MSN used to run search engine ads through Yahoo/Overture, and Google was still gaining market share in the search engine market during that time. I do not know how this will be better this time after a hostile takeover. Internet has proven to favor focused smaller companies time and again.

  6. property sale says

    Every one seems to thing Microsoft and Yahoo will be some kind of great Google killer. Wake up folks, any mega corp has too much baggage to really give a crap about the little people. No mater how the sale turns out you and I will be screwed in some manner.

  7. web design Philippines says

    MSN bought out Yahoo!? That is crazy I would have called the reverse! I wonder how this will ultimately change Yahoo! because MSN is about one of my least favorite search engines. It’ll be interesting to watch the future unfold.

  8. Geld Lenen says

    The only thing I can hope is that if MSN buys Yahoo there comes a good alternative for AdSense. In Europe, we only have AdSense… Not always the best choice!

  9. Kristen says

    That’s ridiculous, I’m pretty sure Microsoft can making a better investment. What yahoo is asking for is crazy.