I’d like to say “congratulations’ to all my friends at iCrossing, who just announced today that they’ve acquired the U.K.-based search engine marketing firm called Spannerworks. Now iCrossing will have locations in North America and Europe, and it allows them to establish a new international footprint for both companies.

According to the press release today, “Spannerworks, headquartered in Brighton, England, provides natural and paid search marketing services to a number of Fortune Global 500 companies, including BT, TUI, Standard Life Assurance, HBOS plc, and Zurich Financial Services. The Spannerworks brand will remain in place and will continue to be led by Arjo Ghosh, CEO of Spannerworks. Ghosh will report to Don Scales, president and COO, iCrossing.”

Spannerworks focuses primarily on natural search, social media, and search crises communications. Their clients include The Coca-Cola Company, LEGO and General Motors.

iCrossing has also closed an additional $18 million of funding to “fuel future acquisition and growth opportunities,” led by Oak Investment Partners, RRE Ventures and StarVest Partners, L.P. To date, iCrossing has secured over $50 million as part of its new media strategy.

Read more about the iCrossing Spannerworks deal:
Mediapost article
Andy Beal
iCrossing buys Spannerworks – Andrew Girdwood
iCrossing Acquires Spannerworks – Unofficial SEO blog