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Google and Hearst-Argyle Television Strike Google AdWords Deal
Google has reached an agreement with Hearst-Argyle Television where Hearst-Argyle Television will be the first television reseller of Google AdWords, Google’s Pay Per Click (PPC) advertising.
Hearst-Argyle Television owns a lot of television stations across the USA and has access to a lot of local advertisers. The following is a map of the USA, indicating where Hearst-Argyle Television stations are located:
Google AdWords will now have even more access to small and medium-sized businesses who may not be currently advertising on the web.
Hearst-Argyle Television is the first TV industry reseller of Google AdWords. Under this new agreement, Hearst-Argyle Television, a company that operates 29 television stations and owns more than thirty Websites, will become an “official reseller” of Google AdWords. They will use their “Web sales force to provide marketers in its 26 local markets access to Google AdWords.”
This new agreement is actually an expansion of Hearst-Argyle’s current relationship with Google. In June of 2007, Hearst-Argyle Television became the first independent TV station group owner to establish a content- and revenue-sharing arrangement with YouTube(TM). In fact, Hearst-Argyle Television has launched 26 YouTube Channels populated with news, weather, sports and entertainment videos as well as with original, local television programming and content from its recently launched social-networking site High School Playbook (www.HighSchoolPlaybook.com).
Hearst-Argyle Television also owns a bunch of local websites, including the following:
Boston, MA: TheBostonChannel.com
Manchester, NH: WMUR.com
Tampa, FL: MoreTV32.com
Orlando, FL: WESH.com CW18TV.com
ittsburgh, PA: ThePittsburghChannel.com
Baltimore, MD: WBALtv.com WBAL.com 98Online.com
Greenville-Spartanburg, SC: WYFF4.com
West Palm Beach, FL: WPBF.com
Lancaster-Harrisburg, PA: WGAL.com
Greensboro/Winston-Salem, NC: WXII12.com
Louisville, KY: WLKY.com
Portland-Auburn, ME: WMTW.com
Plattsburgh, NY/Burlington, VT: WPTZ.com
Kansas City, MO: TheKansasCityChannel.com
Milwaukee, WI: WISN.com
Cincinnati, OH: WLWT.com
New Orleans, LA: WDSU.com
Oklahoma City, OK: KOCO.com
Des Moines, IA: KCCI.com
Omaha, NE: KETV.com
Jackson, MS: WAPT.com
Fort Smith/Fayetteville, NC: 4029TV.com
Sacramento, CA: KCRA.com My58.com
Albuquerque, NM: KOAT.com
Honolulu, HI: TheHawaiiChannel.com
Monterey-Salinas, CA: TheKSBWChannel.com
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Dec 3rd 2007
Happy to see that google move forward to television marketing.
Jan 16th 2008
wonder what profit Hearst-Argyle Television would take?
Jan 8th 2010
I always thought that Internet was going to destroy television but it seems that even technology goes by this famous rule: nothing is created, nothing is lost, everything is transformed…
Mar 30th 2010
So how will Google’s ending of the adword reseller program effect this?