comScore has come out with their traffic reports for the leading United Kingdom sites. Many social networking and major consumer websites are seeing an increase in visitors. comScore, Inc. is a leader in “measuring the digital world” and measuring internet traffic in general. This based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing.

comScore has reported that Google maintained its place as the most-visited site in the United Kingdom with 27.3 million UK visitors. Microsoft webites and eBay followed, with 26.8 and 22 million visitors, respectively.

The biggest gainer within the top 20 sites was British Sky Broadcasting (BSkyB). Their website had a 36 percent increase, up to to 9.7 million UK visitors during March 2007. Apparently the increase in traffic is attributed to a major advertising campaign aimed at promoting BSkyB’s entertainment and communication packages. They’re in the midst of increasing competition for new customers from Virgin Group. Virgin websites attracted 11.1 million visitors in March 2007, which is up 4 percent from February, 2007.

Several social networking Web 2.0 websites showed gains in March 2007, including Tagged.com. Tagged became the UK’s biggest gainer with a 226 percent increase–they had more than 3 million visitors during the period. In addition, Facebook.com was up 38 percent to 2.7 million visitors, and Six Apart websites went up 30 percent to 3.5 million visitors during March 2007. Bebo.com grew 9 percent to 7.8 million visitors. Bebo.com is the only one of these websites to be represented in the top 20 list.

The UK Top Gaining Properties list was dominated by many major consumer websites, including:
- Vodafone, up 47 percent to 4 million visitors during March 2007
- British Airways, up 43 percent to 4.4 million visitors during March 2007
- Ticketmaster, up 36 percent to 3.7 million visitors during March 2007
- Wal-Mart, up 15 percent to 2.6 million visitors during March 2007
- Sony Online, up 14 percent to 3.7 million visitors during March 2007
- Tesco Stores, up 10 percent to 7 million visitors during March 2007
- Marks & Spencer, up 10 percent to 2.7 million visitors during March 2007
- The easyGROUP, up 9 percent to 3.3 million visitors during March 2007