comScore Search Engine Rankings for June 2009
comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. This is the first time we’re seeing data that includes the new search engine Bing.com. Google has 65 percent market share, Yahoo! has 19.6 percent marketshare, and Microsoft has 8.4 percent market share.
According to comScore, “In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 percent search market share. Microsoft Sites grabbed 8.4 percent market share, a 0.4 percentage point gain versus May, after introducing its new search engine, Bing.”
Here is the actual data, as reported by comScore:
comScore Core Search Report
June 2009 vs. May 2009
Total - U.S. - Home/Work/University Locations
Source: comScore qSearch
Share of Searches (%)
--------------------
Point
Change
Jun-09 vs.
Core Search Entity May-09 Jun-09 May-09
----------
Total Core Search 100.0% 100.0% N/A
----------------- ----- ----- ----------
Google Sites 65.0% 65.0% 0.0
------------ ---- ---- ---
Yahoo! Sites 20.1% 19.6% -0.5
------------ ---- ---- ----
Microsoft Sites 8.0% 8.4% 0.4
--------------- --- --- ---
Ask Network 3.9% 3.9% 0.0
----------- --- --- ---
AOL LLC 3.1% 3.1% 0.0
------- --- --- ---
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
comScore also says that we “conducted 14 billion searches in June, down slightly from May.”
comScore Core Search Report*
June 2009 vs. May 2009
Total U.S. - Home/Work/University Locations
Source: comScore qSearch
------------------------
Search Queries (MM)
------------------
Percent
Change
Jun-09 vs.
Core Search Entity May-09 Jun-09 May-09
------------------- ------ ------ ----------
Total Core Search 14,327 14,060 -2%
----------------- ------ ------ --
Google Sites 9,307 9,135 -2%
------------ ----- ----- --
Yahoo! Sites 2,877 2,755 -4%
------------ ----- ----- --
Microsoft Sites 1,149 1,179 3%
--------------- ----- ----- -
Ask Network 555 552 0%
----------- --- --- -
AOL LLC 438 439 0%
------- --- --- -
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Bing.com, the new Microsoft-owned search engine, has taken away some of the Yahoo! search traffic, but it appears that it still isn’t biting into Google’s search traffic at all. If you’re interested in reading more about Bing.com’s search engine market share, here are a few links:
comScore: Bing Barely Gaines Share In June 2009
ComScore: Bing is Still Going Strong
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Jul 20th 2009
Interesting that MSN hasn’t taken share away from Google. Instead they seem to be taking it away from Yahoo!. … Thanks for sharing!
Jul 20th 2009
I think Bing will eventually take some market share away from Google, even if it does not seem to be doing much yet. It will take awhile for enough people to adopt it, but people really seem to like it.
Jul 21st 2009
I admire Microsoft’s new strategy to try and make gains in the Search Engine market, but I feel that their rebrand isn’t enough of an offering to make a dent in the market that Google has, I feel that Google seems to be new Coca Cola, unbeatable.
Jul 21st 2009
Bing.com sounds promising. I have heard alot of rave and buzz about it. But I guess, nothing beats Google still. It’s my number 1 search engine of choice and so are the majority of the people using the World Wide Web.
Jul 21st 2009
Now Bing grow up step by step, but no one can beat Google. Google is the best search engine in my point of view.
Jul 22nd 2009
It shows that Google is still the leader. That’s why a lot of internet marketers are aiming to gain ranking in Google. The competition still runs with Google and others in which others compose of Yahoo, Microsoft sites, etc. I am a bit curious who can defeat Google. Bing is quite making a noise and wishing them all the Good Lucks!
Jul 23rd 2009
So should Bing! change it’s name to Biny! ? Because it sounds like Yahoo is taking the hit more than Google. Will be interesting to see how the trend develops.
Jul 23rd 2009
I will still continue to start my PI research on Google until Bing can prove it’s worth in the long term.
Jul 23rd 2009
This data yet again shows that Google is king and dominates the search engines, so focus all your seo attempts on google until one of the other search engines step up their game.
Jul 23rd 2009
This is why I have yet to even consider optimizing my site for other search engines than google. I would imagine that people will initially like Bing’s flair a little more than the boring google, but at soon as they see that Bing just doesn’t have the same stuff, they will come running back to google. I just have no interest in wasting time optimizing for search engines that might not be around in a year. Especially with these kinds of dismal numbers for ask, and aol.
Jul 24th 2009
Thanks for the post. Microsoft’s new search engine Bing excels at finding a good restaurant. Unlike Google, which generally returns links to mere web sites, Bing crawls listings at review services like Yelp.com and CitySearch. It then summarizes the results and displays a scorecard for each, rating things like service, drinks, food, wait time, lunch offerings, and so on, all laid out in a neat comparative table. It excite, yeah?
Jul 28th 2009
wow.. 65%! I used to use yahoo before google came out, and I’ve always liked the results google returns over the other search engines. Will try Bing, but I doubt it will be better than good ol’ Google.
Sep 1st 2009
I would imagine that people will initially like Bing’s flair a little more than the boring google, but at soon as they see that Bing just doesn’t have the same stuff, they will come running back to google. I just have no interest in wasting time optimizing for search engines that might not be around in a year.