comScore August 2008 Search Engine Rankings
comScore, Inc. (NASDAQ:SCOR) has updated their monthly comScore qSearch analysis of the USA search engines. In August 2008, searchers in the USA conducted 11.7 billion core searches, virtually unchanged from July 2008. Google’s web sites extended their lead in the core search market share by 1.1 percentage points.
Google led the U.S. search market in July 2008 with 63 percent of the total searches that were conducted which is up from 61.9 percent in July 2008. Yahoo! had 19.6 percent, Microsoft had 8.3 percent, Ask Network had 4.8 percent, and AOL LLC had 4.3 percent.
Here’s the data that comScore released for August 2008:
comScore Core Search Report*
August 2008 vs. July 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point
Change
Aug-08
vs.
Core Search Entity Jul-08 Aug-08 Jul-08
Total Core Search 100.0% 100.0% NA
Google Sites 61.9% 63.0% 1.1
Yahoo! Sites 20.5% 19.6% -0.9
Microsoft Sites 8.9% 8.3% -0.6
Ask Network 4.5% 4.8% 0.3
AOL LLC 4.2% 4.3% 0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user- generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
According to comScore, “Americans conducted 11.7 billion searches at the core search engines, nearly identical to the number of core searches conducted in July. Google Sites handled 7.4 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.3 billion and Microsoft Sites with 977 million.”
comScore Core Search Report*
August 2008 vs. July 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Aug-08
vs.
Core Search Entity Jul-08 Aug-08 Jul-08
Total Core Search 11,753 11,748 0%
Google Sites 7,273 7,398 2%
Yahoo! Sites 2,405 2,300 -4%
Microsoft Sites 1,045 977 -7%
Ask Network 531 569 7%
AOL LLC 499 504 1%
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user- generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
In comScore’s August 2008 analysis, Google led with 10.2 billion searches, a two percent increase over July 2008. Yahoo! ranked second with 2.4 billion searches…which was then followed by Microsoft with 1 billion searches and AOL LLC with 839 million searches.
comScore Expanded Search Query Report
August 2008 vs. July 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Aug-08
Expanded Search Entity vs.
Jul-08 Aug-08 Jul-08
Total Expanded Search 17,158 17,271 1%
Google Sites 9,945 10,158 2%
Google 7,463 7,594 2%
YouTube/All Other 2,482 2,564 3%
Yahoo! Sites 2,546 2,427 -5%
Yahoo! 2,510 2,393 -5%
All Other 36 34 -6%
Microsoft Sites 1,090 1,021 -6%
MSN-Windows Live 1,058 988 -7%
Microsoft/All Other 32 33 3%
AOL LLC 814 839 3%
AOL Search Network 452 468 4%
MapQuest/All Other 362 371 2%
Fox Interactive Media 547 593 8%
MySpace 539 585 9%
All Other 8 8 0%
Ask Network 535 572 7%
Ask.com 364 357 -2%
MyWebSearch.com/ All Other 171 215 26%
eBay 435 434 0%
Craigslist.org 340 335 -1%
Facebook.com 173 186 8%
Amazon Sites 166 168 1%
If you would like more specific data about comScore qSearch 2.0, you can go here.
comScore, Inc. (NASDAQ:SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit http://www.comscore.com/boilerplate
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Sep 22nd 2008
Looks like Google is way ahead of its competitors, leading with close to 8 billion differences. Does this mean a good thing to searchers and webmasters? I don’t think so. It is healthier to have close competition.
Rif Chia
Sep 26th 2008
Every time I see one of these I think the domination Google has on the search world is fragile. They are definately in the right place at the right time now but there are fundamental changes that are bound to happen and their domination will fold. What if Microsoft bought a dozen CRAY Supercomputers and clustered them around a data center the size of Lake Erie and a new algorithm… who knows… cheers all -
Sep 28th 2008
Google has been way ahead of the competition for years now, I would have liked to have seen Microsoft buy Yahoo just to see if they could make a dent in the market. I do not see any new search engines coming out of the woodworks to compete, Cuil is just a joke and one executive has already left the company. Could we see the government eventually step in and claim google to have a monopoly on the search industry? Only time will tell…
Oct 30th 2008
I don’t think Google are going to lose their grip any time soon on the Search space - I think they are giving most people exactly want they want and they are not standing still either, as they keep improving the “relevance” of their results. On the other hand, I think you are going to see some minor chipping away around the outsides of the search market by niche search engines, such as our own in the Advanced People Search space, providing highly filtered results to people searching for other people.
Ben Leefield