Bill Hartzer

comScore August 2008 Search Engine Rankings

comScore, Inc. (NASDAQ:SCOR) has updated their monthly comScore qSearch analysis of the USA search engines. In August 2008, searchers in the USA conducted 11.7 billion core searches, virtually unchanged from July 2008. Google’s web sites extended their lead in the core search market share by 1.1 percentage points.

Google led the U.S. search market in July 2008 with 63 percent of the total searches that were conducted which is up from 61.9 percent in July 2008. Yahoo! had 19.6 percent, Microsoft had 8.3 percent, Ask Network had 4.8 percent, and AOL LLC had 4.3 percent.

Here’s the data that comScore released for August 2008:

  comScore Core Search Report*
  August 2008 vs. July 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0

                                               Share of Searches (%)
                                                                      Point
                                                                      Change
                                                                      Aug-08
                                                                        vs.
  Core Search Entity                Jul-08            Aug-08          Jul-08
  Total Core Search                   100.0%            100.0%            NA
  Google Sites                         61.9%             63.0%           1.1
  Yahoo! Sites                         20.5%             19.6%          -0.9
  Microsoft Sites                       8.9%              8.3%          -0.6
  Ask Network                           4.5%              4.8%           0.3
  AOL LLC                               4.2%              4.3%           0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user- generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

According to comScore, “Americans conducted 11.7 billion searches at the core search engines, nearly identical to the number of core searches conducted in July. Google Sites handled 7.4 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.3 billion and Microsoft Sites with 977 million.”

  comScore Core Search Report*
  August 2008 vs. July 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0
                                              Search Queries (MM)
                                                                     Percent
                                                                     Change
                                                                     Aug-08
                                                                       vs.
  Core Search Entity                Jul-08          Aug-08           Jul-08
  Total Core Search                   11,753          11,748             0%
  Google Sites                         7,273           7,398             2%
  Yahoo! Sites                         2,405           2,300            -4%
  Microsoft Sites                      1,045             977            -7%
  Ask Network                            531             569             7%
  AOL LLC                                499             504             1%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user- generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

In comScore’s August 2008 analysis, Google led with 10.2 billion searches, a two percent increase over July 2008. Yahoo! ranked second with 2.4 billion searches…which was then followed by Microsoft with 1 billion searches and AOL LLC with 839 million searches.

  comScore Expanded Search Query Report
  August 2008 vs. July 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0
                                                Search Queries (MM)
                                                                     Percent
                                                                     Change
                                                                     Aug-08
  Expanded Search Entity                                               vs.
                                      Jul-08        Aug-08           Jul-08
  Total Expanded Search                 17,158        17,271            1%
  Google Sites                           9,945        10,158            2%
       Google                            7,463         7,594            2%
       YouTube/All Other                 2,482         2,564            3%
  Yahoo! Sites                           2,546         2,427           -5%
       Yahoo!                            2,510         2,393           -5%
       All Other                            36            34           -6%
  Microsoft Sites                        1,090         1,021           -6%
       MSN-Windows Live                  1,058           988           -7%
       Microsoft/All Other                  32            33            3%
  AOL LLC                                  814           839            3%
       AOL Search Network                  452           468            4%
       MapQuest/All Other                  362           371            2%
  Fox Interactive Media                    547           593            8%
       MySpace                             539           585            9%
       All Other                             8             8            0%
  Ask Network                              535           572            7%
       Ask.com                             364           357           -2%
       MyWebSearch.com/ All Other          171           215           26%
  eBay                                     435           434            0%
  Craigslist.org                           340           335           -1%
  Facebook.com                             173           186            8%
  Amazon Sites                             166           168            1%

If you would like more specific data about comScore qSearch 2.0, you can go here.

comScore, Inc. (NASDAQ:SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit http://www.comscore.com/boilerplate

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Bill Hartzer is the head search engine marketing, social media marketing, and website marketing expert at Vizion Interactive, Dallas / Fort Worth Texas based interactive marketing firm that offers search engine optimization, pay per click, and other online marketing services. Do you need online marketing services? Let's talk!
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4 total comments, leave your comment or trackback.
  1. Looks like Google is way ahead of its competitors, leading with close to 8 billion differences. Does this mean a good thing to searchers and webmasters? I don’t think so. It is healthier to have close competition.
    Rif Chia

  2. Every time I see one of these I think the domination Google has on the search world is fragile. They are definately in the right place at the right time now but there are fundamental changes that are bound to happen and their domination will fold. What if Microsoft bought a dozen CRAY Supercomputers and clustered them around a data center the size of Lake Erie and a new algorithm… who knows… cheers all -

  3. Google has been way ahead of the competition for years now, I would have liked to have seen Microsoft buy Yahoo just to see if they could make a dent in the market. I do not see any new search engines coming out of the woodworks to compete, Cuil is just a joke and one executive has already left the company. Could we see the government eventually step in and claim google to have a monopoly on the search industry? Only time will tell…

  4. I don’t think Google are going to lose their grip any time soon on the Search space - I think they are giving most people exactly want they want and they are not standing still either, as they keep improving the “relevance” of their results. On the other hand, I think you are going to see some minor chipping away around the outsides of the search market by niche search engines, such as our own in the Advanced People Search space, providing highly filtered results to people searching for other people.

    Ben Leefield


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