Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing.
comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 66.2 percent of searches conducted. It actually looks like Google’s sites are going up in market share. In comparison, in August 2010, I reported that Google Sites led the explicit core search market in August with 65.4 percent of searches conducted. Now Google is at 66.2 percent.
It is important to note that the November 2010 qSearch figures represent the third month of results including the impact of Google Instant Search. Here are the actual numbers, as reported by comScore:
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in November with 66.2 percent market share, followed by Yahoo! Sites with 16.4 percent and Microsoft sites with 11.8 percent (up 0.3 percentage points). Ask Network accounted for 3.6 percent of explicit core searches, followed by AOL LLC Network with 2.0 percent.
More than 16.0 billion explicit core searches were conducted in November. Google Sites ranked first with 10.6 billion searches, followed by Yahoo! Sites in second with 2.6 billion and Microsoft Sites in third with 1.9 billion. Ask Network accounted for 580 million explicit core searches, followed by AOL LLC Network with 327 million.
U.S. Total Core Search
Google Sites accounted for 64.3 percent of total core search queries conducted, followed by Yahoo! Sites with 19.3 percent (up 0.8 percentage points) and Microsoft Sites with 11.3 percent. Ask Network comprised 3.3 percent of total search queries (up 0.1 percentage points), followed by AOL LLC Network with 1.8 percent.
Americans conducted nearly 17.8 billion total core search queries in November. Google Sites ranked first with 11.4 billion searches, followed by Yahoo! Sites with 3.4 billion and Microsoft Sites with 2.0 billion.