comScore, a company that “measures the digital world”, has released their monthly qSearch analysis of the internet activity across the major search engines. comScore reports that in July 2007, Google Sites ranked as the top core search engine with 55.2 percent share of searches among the top five search engines. Yahoo! Sites ranked second with 23.5 percent, followed by Microsoft Sites (12.3 percent), Ask Network (4.7 percent) and Time Warner Network (4.4 percent).
comScore Core Search Share Report
July 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point Chg
Jul-07 vs.
Core Search Entity Jul-06 Jun-07 Jul-07 Jun-07
Total Core Search 100.0% 100.0% 100.0% N/A
Google Sites 46.2% 54.9% 55.2% 0.3
Yahoo! Sites 29.8% 23.8% 23.5% -0.3
Microsoft Sites 12.4% 12.2% 12.3% 0.1
Ask Network 5.0% 4.6% 4.7% 0.1
Time Warner Network 6.6% 4.5% 4.4% -0.1
In July 2007, Google Sites led the market with nearly 5.5 billion search queries (this was up 2.4 percent versus June and 64 percent versus year ago). Yahoo! Sites was up 0.8 percent to 2.3 billion searches. Microsoft Sites was up 2.8 percent to 1.2 billion searches during July 2007, and Ask Network was up 2.9 percent to 462 million searches. Time Warner Network was actually down 0.9 percent to 436 million. comScore reports that Google benefits disproportionately from affiliate searches and multi-tab searches that help raise its share of core searches relative to the share reported in qSearch 1.0.
comScore Core Search Query Report
July 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent Change
Jul-07 vs.
Core Search Engine Jul-06 Jun-07 Jul-07 Jun-07
Total Core Search 7,192 9,707 9,896 1.9%
Google Sites 3,322 5,330 5,459 2.4%
Yahoo! Sites 2,146 2,307 2,325 0.8%
Microsoft Sites 895 1,181 1,214 2.8%
Ask Network 357 449 462 2.9%
Time Warner Network 473 440 436 -0.9%
July U.S. Expanded Search Rankings
According to comScore, they will publicly report the number of search queries conducted in the expanded search universe for the top 10 search properties. In July 2007, Google Sites ranked as the top property in the expanded search universe with 6.6 billion searches, driven by Google (5.5 billion) and YouTube/All Other (1.1 billion). Yahoo! Sites ranked second with 2.5 billion, followed by Microsoft Sites (1.3 billion), Time Warner Network (959 million), and Fox Interactive Media (587 million).
comScore Expanded Search Query Report
July 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
vs.
Prior
Jun-07 Jul-07 Month
Total Internet 13,388 13,692 2.3 %
Google Sites 6,385 6,614 3.6 %
Google 5,365 5,507 2.6 %
You Tube /
All Other 1,020 1,107 8.5 %
Yahoo! Sites 2,524 2,524 0.0 %
Yahoo 2,493 2,493 0.0 %
All Other 31 31 0.0 %
Microsoft Sites 1,223 1,251 2.3 %
MSN-Windows
Live 1,187 1,223 3.0 %
Microsoft/All Other 36 28 -22.2 %
Time Warner
Network 971 959 -1.2 %
AOL 438 436 -0.5 %
Mapquest/All
Other 533 523 -1.9 %
Fox Interactive
Media 562 587 4.4 %
MySpace 551 575 4.4 %
All Other 11 12 9.1 %
eBay 468 472 0.9 %
Ask Network 449 462 2.9 %
Ask.Com 219 214 -2.3 %
MyWebSearch.com /
All Other 230 248 7.8 %
CRAIGSLIST.ORG 170 185 8.8 %
Amazon Sites 144 151 4.9 %
Infospace Network 67 56 -16.4 %
comScore has been leading the way when it comes to measuring the search landscape–one that’s heavily affected by social media and social networking (Web 2.0). They’re trying to adapt to this new search landscape by upgrading how they define the search landscape.
