Last month I first discovered that Microsoft had secretly acquired 47 domain names related to a brand called “Synsup Labs”. Those domain names had previously been pointed to the Bing.com search results for a keyword search for SynsupLabs. Now, about a month later, the total count of domain names related to Synsup Labs that Microsoft owns is an even 50, and each of those domain names have been set to resolve to their own name server.
Here is the list of Synsup Labs domains, and the name servers that have been set up for each one:
Domain New Name Server
It takes some effort and investment to register 50 domain names like this, at $8 each that would be $400 in domain names registration costs. As one who watches Microsoft’s domain name activities on a regular basis, I typically have not seen Microsoft purchase this many domain names all at once–at least they have not done so lately except for this group of Synsup Labs domain names.
What is also interesting is that the .net and the .org has not been registered, so if this were some sort of upcoming brand or company name then I might expect the .net and .org to be registered, as well.
I can only speculate as to what Microsoft’s plans are for these domain names–and why they would set up a name server for each unique domain name. Perhaps they’re using this internally for something, I am just not sure. What’s also interesting to note is that these domains don’t appear to be resolving anywhere. Previously these Synsup Labs domain names were resolving to Bing.com search results.