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Home » Domain Names » Apple Pay Supplies Coming for Merchants?

Apple Pay Supplies Coming for Merchants?

Posted By Bill Hartzer on February 19, 2015at 10:30 am

Apple Pay Supplies
Apple Pay image courtesy of App Advice.

Based on several domain names that have been registered by Apple in the past 24 hours, it appears that Apple could soon offer Apple Pay supplies to merchants. Apple registered domain names like applepaysupply.com and applepaymerchantsupplies.com, along with a host of other similar domain names:

applepaymerchantsupplies.com
applepaymerchantsupplies.info
applepaymerchantsupplies.org
applepaymerchantsupply.com
applepaysupplies.info
applepaysupplies.org
applepaysupply.com
wwwapplepaysupplies.com

Apple registered ApplePaySupplies.com back on February 3, 2015, but the domain name currently does not resolve. Typically, there can be two reasons why a company will register certain domain names:

1 – As an offensive registration move so that no one else purchases the domain names. If the company is going to offer (or offering) a certain product or service, the company would want to register those domains so that they don’t have to go through the UDRP process in order to recover those domains.

2 – The company plans on using those domain names for a product or service they’re going to offer.

In the case of Apple registering wwwapplepaysupplies.com, it appears that they registered that domain name because of the “typo” factor, whereas they would expect enough traffic to applepaysupplies.com to warrant registering a similar domain name with the www in it. This way no “cybersquatter” will benefit from the typo traffic to that domain name.

On February 20th, Apple registered even more “Apple Pay Supplies” domain names:
applepaymerchantsupplies.biz
applepaymerchantsupplies.net
applepaymerchantsupplies.us
applepaysupplies.biz
applepaysupplies.net
applepaysupplies.us

Filed Under: Domain Names

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About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

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