New research from GoDaddy shows that even as concerns about the national economy rise, small and microbusiness owners across the United States remain focused on their own success.

GoDaddy’s Small Business Research Lab surveyed 2,100 U.S. microbusiness owners and found that 49% expect the national economy to weaken over the next six months. That figure marks a 17-point jump from last year. Despite this, 66% of respondents believe their businesses will grow, and only 9% anticipate a decline in sales. [Read more…]

 

SOCi’s 2025 Consumer Behavior Index Uncovers a Major Marketing Shakeup

SOCi, a leader in AI-powered marketing solutions for multi-location businesses, has released its 2025 Consumer Behavior Index (CBI). The findings paint a sharp picture: traditional search strategies are crumbling under the weight of shifting consumer behavior. [Read more…]

Consumers Love Small Businesses—But Most Don’t Realize How Many Exist

Constant Contact’s Global Survey Uncovers a Big Gap Between Affection and Awareness

A new international study by Constant Contact reveals something both surprising and revealing: while people say they value small businesses, most dramatically underestimate how many exist—and how vital they are. [Read more…]

Trustpilot is shifting the focus from collecting feedback to acting on it. The review platform just rolled out a fresh set of features built for companies that want more than just star ratings.

These new tools help companies make smarter decisions by using the reviews they already have. Instead of just showing off happy customers, brands can now pull real insights and adjust how they market, sell, and respond. Trustpilot calls this the next step in making trust measurable—and profitable. [Read more…]

A new study from Constructor confirms what retailers may have suspected but not fully understood: shoppers who use search bars are the biggest revenue drivers in ecommerce. While searchers only make up 24% of visitors, they account for a staggering 44% of all online revenue. [Read more…]

Running a small business right now is no walk in the park. Rising costs, inflation, and supply chain problems are squeezing budgets. Throw in political uncertainty, shifting trade policies, unpredictable consumer behavior, and more competition than ever, and simply making it through the week can feel like an accomplishment. [Read more…]