Is Google required to list your business or your website in their search engine results? When I mention the word “list”, I am referring to whether they are indexing your website in their search results or whether they are listing your business in the Google Maps listings, for example. Being listed is different than ranking. Let me also explain that this post, and anything in this post (such as comments from others) in no way should be seen as legal advice, as I am not a lawyer and don’t claim to be one. You should always consult the advice of a qualified lawyer or solicitor about your unique situation. If you are a lawyer and would like to make a comment (and I can quote you), get in touch with me and we’ll talk about it. I may update this post. That said, though, let’s get back to the question: Is Google (or Bing or Yahoo!) or any search engine (or website) obligated to list you? [Read more…]

Should Google link out to SEO websites from the official Google Webmaster blog? That’s the question that is a hot topic right now: on the official Google blog, should Google link out to a website that offers search engine optimization or digital marketing services, no matter how good the resource is, and how much it will help website owners. [Read more…]

If you advertise with Google Ads (formerly Google AdWords), does it impact your website’s search engine rankings in Google’s organic search engine results? This question has been one that so many have debated over and over again for years. In fact, I even recall it being discussed back in the early days of Google. Some still, to this day, swear that you’ll get better rankings if you advertise with Google Ads. Let’s put this myth to rest once and for all: advertising with Google (giving them money) essentially has no impact on a website’s organic (natural) search engine rankings. [Read more…]

Google My Business recently rolled out a new feature called Google My Business short names. Each verified Google My Business listing can add a short name, which is essentially a URL link to their Google My Business listing, along with a link to the listing’s reviews. A sample Google My Business is one that I set up recently, which is g.page/hartzer-consulting/, which redirects visitors directly to my company’s Google My Business listing. This is certainly a welcome new feature, as it makes it easier for businesses to promote their Google My Business listings both online and offline. It’s easier to ask for reviews, as well, as g.page/hartzer-consulting/reviews/ redirect directly to reviews for the business. I analyzed these new URLs and redirects, though, and I see a few problems and potential issues. [Read more…]

Pamela Lund on Twitter described this scenario perfectly: “this is a nightmare come true. I cannot imagine waking up to find that in an account. That kind of spend in 1 day with only fake conversions could easily put a client out of business and into bankruptcy.”. Despite the fact that a Google Ads customer had their daily spend set to a maximum $500 per day budget, Google spent $225,000 (two hundred and twenty five thousand dollars) in one day. [Read more…]

Google Calendar is down. As in inaccessible using a web browser. This is actually the first time I’ve personally seen Google Calendar down, at least since I’ve been relying on it more and more–over the past few years. [Read more…]