New research from GoDaddy shines a light on the growing influence of women-led small businesses in Canada. With International Women’s Day 2025 around the corner, the data reveals just how much female entrepreneurs are contributing to the economy—and why they’re more optimistic than ever.
Women now run 43% of Canadian small businesses with fewer than ten employees. Many of these businesses are thriving, with 26% of female founders acting as their household’s primary income earner. And while economic uncertainty looms, seven in ten women entrepreneurs remain confident about their own business success.
This is more than just a trend—it’s a shift in how businesses are built and run.
Women Are Betting on Themselves
For years, small businesses have been a backbone of Canada’s economy. Now, women are playing a bigger role than ever before. GoDaddy’s Venture Forward research found that nearly half of these businesses were started within the last five years.
What’s fueling this surge? A mix of determination, flexibility, and the ability to turn passion into profit. One in three women-owned small businesses in Canada reports making more than $5,000 a month in revenue, helping them support families, create jobs, and grow their communities.
And for many, running a business isn’t just about money—it’s about quality of life. Nearly 60% say entrepreneurship has brought them a greater sense of fulfillment.
AI Is Leveling the Playing Field
Technology is proving to be a secret weapon for women entrepreneurs. Almost half (46%) believe artificial intelligence will help them compete with larger companies in the next year. Many are already using AI-powered tools to write content, summarize key information, and even generate marketing strategies.
It’s not just about working smarter—it’s about freeing up time to focus on what matters most.
A Real-Life Success Story
Monique Joustra, founder of NAIL FIX in the 6IX, started her business in 2018 with just one salon. Since then, she’s expanded to three locations and even launched an academy to train the next generation of nail professionals.
Her advice to aspiring women entrepreneurs? “Believe in yourself, know your value, and take risks to follow your passion. The rewards are worth it.”
More Than a Trend—A Movement
Young Lee, GoDaddy Canada’s market lead, believes these numbers tell an even bigger story. “These women are contributing to local economies, creating jobs, and supporting families,” Lee says.
With digital tools making it easier to start and scale businesses, Canada is seeing a surge of new female founders ready to make their mark. The opportunities are growing—and women entrepreneurs are proving they’re more than ready to take them.