There is a new automated programmatic Search Engine Marketing analysis software out there that attempts to identify Google Adwords and Yahoo Search Advertising revenue and cost savings opportunities. At a time where everyone seems to be cutting costs wherever possible because of the economy, this is a much-needed tool for ...

Visual Sciences, formerly known as WebSideStory, has launched "Visual Sciences Bid 2.0", a keyword bid management solution (a pay per click PPC bid management solution). This new version adds new capabilities and functionality in an attempt to streamline campaign management and increase ROI. Visual Sciences, Inc. (NASDAQ:VSCN) is a leading provider ...

    Microsoft and Ask.com have reached a deal to allow Microsoft Office Live customers to manage their Pay Per Click (PPC) campaigns on two of the top five search engines--with one service. Microsoft is adding the Ask Sponsored Listings to the Microsoft adManager Beta PPC search advertising service. Microsoft's adManager ...

comScore has recently conducted a study on the relationship between paid search marketing (pay per click advertising) and retail e-commerce. The study, based on the March, 2007 comScore qSearch Marketer report, revealed that e-commerce web sites are the most frequent users of Pay Per Click (PPC) search engine marketing; each ...

SubmitNet Inc., a company whose headquarters is in Portland, Oregon, and a company that provides customized technology-based platforms for Search Engine Optimization and Search Engine Marketing solutions, is going to offer marketing tools to small and medium-sized businesses through ProStores, which is an eBay company. Working through the ProStores Developer Network, ...

Yahoo! has announced that they're opening up their Search Marketing APIs. They will have dedicated third-party partner services as well as free, open access to Yahoo!'s "Panama" advertising platform technology. Yahoo! expects that opening their Search Marketing APIs will drive further growth and innovation in digital advertising. The new program is ...

PayPerClickSearchEngines.com has published their top ten list of PPC search engines. In other words, a list of what they're calling the best pay per click search engines. Here's the list of the top PPC search engines, along with comments from PayPerClickSearchEngines.com. I've also added a few comments about each one. Top Ten ...

According to a report at SEM Clubhouse, Google's latest search network partner is MySpace. This means that if you are a Google AdWords customer, your ads will now appear on MySpace.com. If you go to the home page of MySpace.com you will see the ads show up. They also reportedly ...