I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. I know that many businesses (probably you because you’re reading this) have suffered a major traffic loss and loss of revenue because of the latest Google algorithm updates: mainly the Google Panda and Google Penguin algorithm updates. And, as a result of this, we’re now seeing an influx of “SEO snake oil salesmen”, as I like to call them, pop up all over the place, selling “Google Panda Recovery services” or “Google Penguin Recovery” services. So what’s the problem?
The problem is that we’re now seeing an influx of “SEO snake oil salesmen” sending emails like this, offering their “services”:
From: Allison XXXXXXXX@gmail.com
Date: Wednesday, July 31, 2013 7:23 AM
To: Bill Hartzer
Subject: Google Panda Recovery Services Using Top 10 Rankings By Content Marketing !
Dear Site Owner,
A while ago, the task search engines were accomplishing was to deliver a result page matching the keywords in the query box. The process to get top ranked was then so straight forward that poor websites started to pollute the result page. Google had to react and the Panda update got released to chase down low quality websites.
Unfortunately, good websites were hit as well due to the low quality SEO around them. If this is what happened to your website, it is time to fix things up. If you know what the Panda update is about, the return to the top is not unrealistic. SEO is dead, long live SEO.
What can we do for you? A new Panda proofed beginning. Get the chance to start fresh with a new content, and to build around your website relevant and good quality links.
All our links are submitted by our SEO experts in relevant niches with local listing, social bookmarking, document sharing, article directories, press releases, etc. The strength of each link we create is increased with a safe and potent link reinforcement scheme using pyramidal linking.
Some of our clients are big, some of our clients are small, but they all get the same special care. If you think this must be too expensive for your small business, talk to us and be surprised, our prices are really affordable.
Thanks & Regards,
First off, I would never ever deal with someone who sends UCE *Unsolicited Commercial Email* SPAM to me. I find it kind of hilarious that someone like this sends ME email like this. But I digress. It happens all the time because I own a lot of websites. I find it kind of odd that “Allison” sent me the email, but it’s signed by someone named “Anuj Kumar”.
Secondly, the grammar in the email really is poor. They’ve literally keyword stuffed the latest “buzz words” into their email subject, like “Google Panda” and “content marketing” in there, then they go on to even add “Top 10 Rankings” in there as well. Hilarious, if you ask me. Classic keyword stuffing, and they’re doing exactly what Google does NOT want you to do. If they keyword stuff their emails, then what do you think they will do with your website?
Finally, take a look at the whole entire concept of their email: they are saying that they can help your website get out from under the “Google Panda” algorithm update (penalty) if you’re suffering from Google Panda. Sure, OK, I get it. But what’s the problem? They are saying that they do “local listing, social bookmarking, document sharing, article directories, press releases, etc.”. Google Panda is not related to links to your website. It’s Google Penguin that’s related to links–NOT Google Panda. So, building horribly low quality junky links to your website using “local listing, social bookmarking, document sharing, article directories, press releases,” will NOT help your website recover from Google Panda. It has nothing to do with links!
In fact, if you were to hire a firm such as this to do “local listing, social bookmarking, document sharing, article directories, press releases, etc.” for you, you would get into even MORE trouble with Google Penguin, as these are exactly the types of links that you do NOT want to build to your website right now.
So, be extremely careful when you hire someone to help you with Google Penguin or Google Panda recovery. You have to first start with someone who knows what they’re talking about, someone who knows the difference between Google Panda and Google Penguin (that would help)! By the way, I do know a lot about recovering from Google Panda and Google Penguin, I’ve helped a lot of businesses get back on track. And if you want proof of what I know, take a look at one of my Google Panda and Google Penguin presentations, the one that I did that taught a bunch of other SEOs at the Pubcon.com conference. I have embedded this presentation at the top of this post.