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Report: Women Use Social Media to Support Causes and Charities More than Men

There is a new report out from 30 Hour Famine that shows that women are more likely to use social media web sites to support causes they believe in than men. According to the results of this study, girls are more likely than boys to friend, like, or follow charities they believe in. Women support charities using social media 41 percent of the time, and men support charities using social sites only 27 percent of the time.

Also, girls are more likely to support charities they believe in symbolically 43 percent of the time and boys will only support charities symbolically 31 percent of the time. Vocally, women support charities 38 percent of the time and men support charities only 27 percent of the time vocally.

This new data is from the results of a 30 Hour Famine study. According to the study, four out of five teens (80 percent) use social media, almost half (44 percent) say they have become more aware of the needs of others as a result of their use of social media like Facebook and Twitter and about one in three (34 percent) “friend,” “like” or “follow” charitable organizations or causes they believe in.

The survey was commissioned by World Vision, an international relief and development group. The survey also shows that girls are more likely than boys to say they’ve become more aware of the needs of others as a result of their use of social media (51 percent vs. 38 percent) The study was conducted online in January by Harris Interactive among more than 500 youth ages 13 to 17 years old.

The poll was conducted online by Harris Interactive on behalf of World Vision, an international Christian relief and development organization, between January 20 and 31, 2011, among 523 U.S. youth ages 13 to 17 years old, of whom 274 are girls and 249 are boys.

World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. World Vision serves the world’s poor regardless of a person’s religion, race, ethnicity, or gender. For more information, visit www.worldvision.org.

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