Bill Hartzer

Thumbplay Chooses Attivio Enterprise Search

Attivio, a software company that specializes in enterprise search solutions and information access, has been chosen to enhance the search functionality of Thumbplay, the top mobile entertainment destination in the USA.

Thumbplay chose Attivio’s Active Intelligence Engine(TM) (AIE) because Thumbplay needed improve its ability to support massive search query volumes and frequent, low-latency updates, while reducing costs and expediting development. Attivio’s Active Intelligence EngineTM (AIE) provides a universal index that aggregates the information you need from documents, media and data stores, regardless of the format.

Attivio’s Active Intelligence Engine is the first Unified Information Access platform to provide a complete view of the relevant information landscape, ensuring that all daily decisions are based on current, complete, strategic information derived from all important sources, regardless of their native format. AIE lets you integrate information from internal and external source systems to support multiple applications for web portals, site search, discovery and data analysis.

I tried a search for the keyword “George” at Thumbplay.com, because I wasn’t sure of the particular country music star’s last name. Thumbplay and Attivio’s search delivered results rather quickly:

I was surprised that George Gershwin and George Bush made the top of the search results, perhaps it’s because of the George Bush ‘funny noises’ ringtone. There are two “George the Janitor” videos, from the Muppets, which I think are great. I love the “George The Janitor Complains” video.

Thumbplay contains mostly licensed content from some of the world’s largest entertainment companies, including EMI Music, Sony Music Entertainment, Universal Music Group, Warner Music Group and Sony Pictures Television, as well as several independent labels and artists and video game companies. Thumbplay’s mobile entertainment catalog is integrated into Clear Channel Radio, AOL and MSN Mobile sites, as well as iLike.com, one of the Web’s leading social music discovery services. Moreover, based on Thumbplay’s reputation for exceptional customer care and technological innovation, MTV recently tapped the company to power personalization content for the music giant’s mobile content site.

Thumbplay also recently launched Thumbplay Open, a site that provides independent music and visual artists, application developers and web site publishers the opportunity to package and sell our own digital media to millions of mobile customers.

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