Bill Hartzer

Northern Light to Integrate Meaning Extraction into Business Search

Northern Light, a company that provides strategic research portals, business research content, and search technology to global enterprises, is breaking new ground by integrating meaning extraction into their business search. Northern Light also will be incorporating meaning extraction capabilities into their Web business content search engine and future products.

Northern Light integrates “meaning extraction” by identifying critical business issues in the search results.

When it comes to business-centric search, meaning extraction determines what information is contained in the documents in the search results–and suggests which business issues they address, assesses the tone of the documents, and directs the user to the documents that are most interesting based on their meaning rather than on their statistically-derived search relevance.

Northern Light has an interesting business search engine that allows you to search full-text articles from about 1,400 trade journals and 22,000 business websites. A total of over 100 million pages of business research content. As an example, I performed a search for “global warming” and got the following results:

Northern Light has been offering meaning extraction through their MI Analyst(TM) app that can be integrated into SinglePoint(TM) enterprise market research portals, and is part of Analyst Direct(TM), Northern Light’s individual subscription-based IT market research search engine.

MI Analyst is a app that “mines market research content for relevant competitive intelligence and market trends.”

MI Analyst speeds and improves your ability to analyze reports from internal and external sources, identifying the issues and suggesting the business implications of the content. MI Analyst highlights threats and opportunities regarding products, market share, pricing, new technologies, marketing partnerships, and corporate strategy.

MI Analyst currently is an option for Northern Light’s SinglePoint hosted market research portal and content integration application for large businesses.

Northern Light also has integrated MI Analyst into Analyst Direct, an individual subscription version of SinglePoint that was launched in August 2007. Analyst Direct lets technology marketers, product planners, analyst relations specialists and other professionals search reports from multiple research firms simultaneously, and seamlessly access reports using their existing analyst site logins. More than 80,000 market research reports from over 20 IT analysts such as Forrester, IDC and other leading firms are part of the Analyst Direct database, covering approximately 95 percent of the research published in the multi-billion dollar IT analyst research industry.

Since 1996, Northern Light has built and deployed over 200 custom research portals and enterprise search applications for large companies. Northern Light’s current clients include one or more of the top five companies in each major technology sector of the Fortune 1000, such as Cisco, Hewlett- Packard, SAP, Sprint, and Unisys. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia.

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