Bill Hartzer

Is The New Google AdWords Ad Format Too Sneaky?

There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks than before.

Here is a screen shot of the new ads that are showing up:

Click on the image to see a larger version.

This was posted on Imgur, and I’m not sure if it’s just Google testing a new ad format or it’s now being shown to most users.

Do you think these new ads are too sneaky? When I say sneaky, I mean that the ad doesn’t look like a traditional ad, which might cause the typical end user to think that the ad is actually part of the organic search results.

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