When it comes to search engine optimization, the bottom line is that link building is still important. The popularity of any web page is dependent on its reaction off-page. Simply putting it, your link popularity on the web can easily upgrade or degrade your popularity with the search engines, especially Google.
To understand how this phenomena works, we must understand the concept of “link building”. In simple terms, it means the quality and number of links that are currently pointing towards your website. Raising your popularity with the webpages means raising your graph with the search engines as well. This whole structure is called “Link Building”. Below are discussed some basic strategies you can imply for better Linking on the web.
1. The main technique of link building is focusing on what‘s in your stuff for the reader. If your stuff doesn’t attract the readers, then your days of creating of staying a part of the cloud are over.
2. Social media websites are very important and help you greatly in this regard. The easiest way to get your content attention on the net is to promote it on popular social media websites like Facebook and Twitter etc. Promoting your stuff on such websites, not only gets you the attention of the readers but other bloggers and website owners as well who are always on the lookout for content that would help them in backing up their content as well. The most popular searching forums for such content are social media websites.
3. Understand the importance of headlines. Your content headline and the brief summary of the article play a vital part in the success of your article and determining whether your content is of any use to another blogger or not. If you have done a good job with your headline and summary description, it should attract people automatically. Try to squeeze in your keywords in the headline as well since they help people in understanding the basic purpose of your article and will draw more search results for you.
4. It is important to note however, that different social media websites have different kinds of crowds. One headline that would work on one website, may not work on the other one that efficiently. Understanding the audience of the website is very important. Place your content on any social media website accordingly.
5. Try to get your friends to help you in time of your need. Submitting your content with your own name, will look bad for your reputation as it would clearly suggest an air of promotional tactic to it. Get your friends to submit your material for you. That would promote your cause and help you in establishing well recognized links.
6. Remember that linking out is very important. Be ready to put other people content on your own website before you expect them to put your content on theirs. It is easier to ask for a favor when you have done them one before. It is harder to say NO when you provide them links to where their content is on your own website.
7. Search the web for sites that have the same theme as yours. Suggesting your content to somebody requires that they have enough interest in your content to post it to theirs. Highlight the main benefits they would gain from putting your stuff on their website before you ask them to put a link to your material on their website.