Site icon Bill Hartzer

SEOmoz to Rebrand Itself as Moz

SEOmoz, a search engine optimization company that provides some of the best SEO software tools on the planet, will rebrand itself “very soon” and will be known simply “Moz”. SEOmoz, led by Rand Fishkin, will soon drop the “SEO” (which stands for Search Engine Optimization) part of their name.

Presumably, this is in line with what I am seeing as a push towards the future of online and internet marketing: there is clear indication from both what I’m seeing in the website marketing industry as a push towards more “social” type of marketing–and by SEOmoz dropping the SEO part of their name, they are aligning themselves so that they can take on more “social” marketing.

Currently, as of this posting, if you go to you’ll see their robot logo on the site, as shown below:

As you might be recall, SEOmoz recently purchased and also now owns According to my sources that I personally cannot reveal right now, SEOmoz will move their site to

Along with rebranding the company from SEOmoz to Moz, the company are adding additional social marketing tools, such as their Social Analytics in their PRO web app.

Update: January 24, 2012:
It appears that I was correct. If you go to you will notice that they have changed the graphic on the page, and now it shows “top secret” with the character leaving the door, as shown below:

Update: February 17, 2012
It seems as though my “wild speculation” back in September 2011 is finally proving to more fact than “wild speculation”. I can honestly attribute this to good old fashioned journalism and investigation.

Feel free to make comments over at

Update May 23, 2013
Looks like my original prediction (well sort of) may be coming true. Can’t wait until the new site launches.

Update May 29, 2013
Looks like my original prediction that SEOmoz would rebrand itself as Moz has come true.

SEOMoz is now Moz.

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