We’re all used to “product placement” in movies and on television. It’s becoming more of the norm nowadays. But here’s an interesting twist on product placement: now Oddpodz is using product placement for interactive ads.
Unlike other social communities that offer text links, banner ads, interstitials, and video ads, the Oddpodz ad program is introducing “online product placement through targeted and relevant destinations”. By clicking on the product images, a web site’s visitors gain access to more product and purchasing information, which is an invaluable marketing tool for advertisers.
According to their press release today, Oddpodz had a soft launch in July with limited features. In January The Muzeum, a fully functioning social and e-commerce network with a virtual building all dedicated to the Creative Class, opened. The Muzeum is a user- friendly, cleanly designed interface that provides citizens with a variety of ways to express themselves, to socialize, to vent and to do business.
Advertisers can feature their products throughout The Muzeum just like they have been in TV programming and movies for years.
Here’s a sample of what product placement in Interactive Ads looks like.
Oddpodz offers advertisers three multimedia “stages”. Each stage has three channels with rotating video and static content. Current content, ad and product placement partners include Atlantic Records, Method, Create Magazine, Mental_Floss Magazine, Kudos Magazine, and Manchester Bidwell Corporation, Oddpodz’s community giving recipient.
Oddpodz, LLC was founded in January 2006 by entrepreneurs Karen Post, a national branding expert, speaker and author of Brain Tattoos, creating unique brands that stick to customers’ minds, and Jocelyn Ring, a former investment banker. The company is headquartered in Tampa, FL.