With the ever-expanding adoption of mobile smartphones, coupled with advances in search and maps like Google Maps, Google Local, and Yahoo! Local, making sure that your local business and all of your local business locations are found is becoming more crucial. Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results.
Google cautiously states that twenty percent of all searches have a local intent. And Google goes on to say that they only display a map in about eight percent of the search results.
The Dallas / Fort Worth Search Engine Marketing Association, an organization that I founded a few years ago, will have a special panel presentation about local search marketing. At this monthly DFWSEM meeting, you will learn the newest techniques and developments from top industry experts on local search.
The monthly DFWSEM Meeting about Local Search, is being held on Wednesday, May 19th at 6:30 pm at the Renaissance Hotel in Richardson. You can register online at http://dfwsem.memberlodge.org.
The DFWSEM is proud to present some very respected panelists for the May 19, 2010 meeting. These panelists include Brian Combs of ionadas, Chris Silver Smith of KeyRelevance, and David Mihm of GetListed.org
Brian Combs, Founder and CEO
Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing. In May 2009, Brian founded ionadas local to help geographically-focused companies to be found on the internet. Brian’s opinions on the future of the web and Internet marketing have been included in The Wall Street Journal, The Houston Chronicle and The SEO Bible by Jerri Ledford. He is a regular speaker at industry conferences and events.
Chris Silver Smith is the Director of Optimization Strategies
Chris Silver Smith is Director of Optimization Strategies for KeyRelevance, where he provides online marketing consulting for organic search engine ranking, social media promotion, ecommerce optimization and local search. Smith and his work have been mentioned or quoted in numerous publications including USAToday, Multichannel Merchant, WebProNews, and more. Smith frequent speaks at industry conferences, and blogs at SEM Clubhouse, Natural Search Blog, and Nodal Bits. He is also a columnist for Search Engine Land.
David Mihm, online marketing consultant
David Mihm is an online marketing consultant who creates and promotes search-friendly websites for clients throughout the United States. He serves on the Board of Directors of SEMpdx, Portland’s search marketing trade organization, as Vice President of Partnerships. David writes frequently about Local Search on the GetListed.org Blog, for Search Engine Land, and at his own blog, Mihmorandum. His Local Search Ranking Factors survey is among the most important studies of Local Search Engine Optimization. David also speaks regularly about Local Search Marketing at the Search Marketing Expo and Search Engine Strategies conference series.
The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.