Google and Hearst-Argyle Television Strike Google AdWords Deal

Google AdWords   Hearst-Argyle Television

Google has reached an agreement with Hearst-Argyle Television where Hearst-Argyle Television will be the first television reseller of Google AdWords, Google’s Pay Per Click (PPC) advertising.

Hearst-Argyle Television owns a lot of television stations across the USA and has access to a lot of local advertisers. The following is a map of the USA, indicating where Hearst-Argyle Television stations are located:

Hearst-Argyle Television stations

Google AdWords will now have even more access to small and medium-sized businesses who may not be currently advertising on the web.

Hearst-Argyle Television is the first TV industry reseller of Google AdWords. Under this new agreement, Hearst-Argyle Television, a company that operates 29 television stations and owns more than thirty Websites, will become an “official reseller” of Google AdWords. They will use their “Web sales force to provide marketers in its 26 local markets access to Google AdWords.”

This new agreement is actually an expansion of Hearst-Argyle’s current relationship with Google. In June of 2007, Hearst-Argyle Television became the first independent TV station group owner to establish a content- and revenue-sharing arrangement with YouTube(TM). In fact, Hearst-Argyle Television has launched 26 YouTube Channels populated with news, weather, sports and entertainment videos as well as with original, local television programming and content from its recently launched social-networking site High School Playbook (

Hearst-Argyle Television also owns a bunch of local websites, including the following:

Boston, MA:
Manchester, NH:
Tampa, FL:
Orlando, FL:
ittsburgh, PA:
Baltimore, MD:
Greenville-Spartanburg, SC:
West Palm Beach, FL:
Lancaster-Harrisburg, PA:
Greensboro/Winston-Salem, NC:
Louisville, KY:
Portland-Auburn, ME:
Plattsburgh, NY/Burlington, VT:
Kansas City, MO:
Milwaukee, WI:
Cincinnati, OH:
New Orleans, LA:
Oklahoma City, OK:
Des Moines, IA:
Omaha, NE:
Jackson, MS:
Fort Smith/Fayetteville, NC:
Sacramento, CA:
Albuquerque, NM:
Honolulu, HI:
Monterey-Salinas, CA:

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  1. Satellite direct says

    I always thought that Internet was going to destroy television but it seems that even technology goes by this famous rule: nothing is created, nothing is lost, everything is transformed…