CBS Corporation has just created CBS Mobile, a new platform within CBS Interactive dedicated to building and growing the Company’s mobile operation across its various properties, including CBS Entertainment, CBS Sports and CBS News.
Cyriac Roeding, who has served as Vice President of CBS’s wireless efforts since 2005, has been named Executive Vice President of the newly formed division. The announcement was made today by Quincy Smith, President, CBS Interactive, to whom Roeding reports.
It should be interesting to see how CBS Mobile does with this new division. I’ll definitely be watching this one.