Well, apparently there is a new referrer spammer out there, called 4Webmasters.org that has started showing up in Google Analytics as a referral source. If you suddenly see an increase in traffic on your site, check to see which sites are the referral sources. Hopefully the source of new traffic to your site is something positive, like better search engine rankings. But, it might actually be referrer spam. I noticed that 4Webmasters.org just started a lot of referral spam in the past few days, as I’m seeing it in the Google Analytics accounts of several different sites. [Read more…]
While reviewing Google Analytics for a few websites today, it appears that Google Analytics has a problem with deciding whether or not Google Plus is a website–or if it is a social media website. In Google Analytics, some of the traffic to your site will be reported as a referral, while other traffic, seemingly a random number, will be reported as social traffic.
Let’s take a look at a random site that I have Google Analytics access to, and look at referrals from Google Plus. In this case, I filtered the “All Traffic” down to only plus.google.com: [Read more…]
A while back I wrote about Semalt.com and how it has been showing up in Google Analytics as a referrer for many websites. It’s some sort of bot, and not a real visitor. So, when you see something like this as a major referrer in your Google Analytics it’s pretty annoying. I have had numerous clients of mine inquire as to what semalt was, and had to explain to them that it’s not real visitors. Well, now if you go to semalt.com (I’m not going to link to that site), you’ll see a message from them–that the site is under attack.
Yesterday, I wrote a post about how to block Semalt (also known as Semalt.com) from showing up in your Google Analytics account. In this post, I’ll tell you how to block Semalt from accessing your website using the site’s .htaccess file. Just as a warning, you need to be a pretty advanced user to do this, as if you do something wrong in the .htaccess file of your website there’s a possibility that you’ll take your website down. Each and every request (every hit on every file) first accesses the .htaccess file before your website loads. This is one way that you can stop visitors and bots from even having access to your website.
There have been a few theories as to how semalt.com is accessing your site. There are rumors out there that they’re using some sort of hacked botnet in order to do all the crawling. Or they’re constantly changing the IP addresses of their crawlers.
If you’d like to block semalt.com by using the .htaccess file, then here’s a few lines of code to add to the file: [Read more…]
There’s a rogue website that is showing up as a referral in your Google Analytics. Semalt.com bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” Okay, fine. But to be honest with you, most likely you do NOT want any traffic from Semalt.com. In fact, it’s not real visitors, it’s just a “bot” that is wasting your website bandwidth and costing you money. Real visitors are generally not coming from a website called Semalt.com. So, to accurately see your referral and website visitor traffic in Google Analytics, I recommend removing this or “excluding” semalt.com in your Google Analytics tracking. Here’s how to do that.
First, you need to log into Google Analytics. Then, click on the “Admin” tab at the top, as shown below.
Universal Analytics was introduced as a public beta in March 2013, and since then many have debated on whether to upgrade or not. This new tracking tool now uses a single, unique cookie to track visitors to websites, instead of the old tracking method used in previous generations of Google Analytics. If you find yourself a little unsure as to whether you’d like to upgrade or not, and need a little convincing, you may wish to speak to the experts at Search Factory. But, before you do, read on. Here are 5 benefits of taking the plunge and upgrading to Universal Analytics. [Read more…]
You might wonder why a certain website emerges as the leading one in its niche when there are hundreds or even thousands of other sites on the web that are basically serving the same content. Aside from thinking of the reasons why, the more important question to consider here is how they managed to do it.
The answer is simple: certain sites are more popular because they’re offering something that the other sites don’t. It could be a certain feature, how the information is presented, or the general ease of usability of the site. From this, you can already conclude that it takes more than just stellar content to become the top site in your niche. A good website is the sum total of the components that comprise it—and in order to find the best combination to use, you’ve got to do some testing.
What Is A/B Testing?
A/B testing is a marketing testing method where users are presented with two versions of a website which will only have one element that varies between them. The variations are served simultaneously to site visitors in order to gauge which one is better. Webmasters usually come up with a criterion early on to help them determine which version can provide the desired results.
A/B testing is very similar to another testing method called multivariate testing. In fact, they only vary in the number of elements that can be tested out for each test run, as more than a single element can be modified for multivariate tests.
Why You Need A/B Testing
A/B testing has been helping hundreds of thousands of webmasters and web designers all over the world with website optimization and design. There’s only so much that you’ll be able to get from design guidebooks and manuals. To come up with a really good design, you’ll also need customer input because the site is intended to serve them, after all.
Surveys are very tedious to conduct, not to mention a huge hassle to process. Getting a large enough sample size of users to fill out your survey could also prove to be a challenge. A/B tests let you forego these hassles by presenting a hands-on survey of sorts to your site visitors, where their actual and unbiased reactions to your content will prevail.
A/B Testing: An Example
A certain online clothing retailer is having a sale. To prepare for the event, the webmaster tests out two versions of the sale announcement. The first is a huge banner with images of sample items, along with the word “Sale!” The other banner only highlights one object from the sale and contains the promo duration as well as other information about the sale.
Both versions of the banner will be served to site visitors randomly. When the test is over, the results are brought up, and the one that brought in the largest number of sales is deemed as the better version.
Quick Guide to A/B Testing
Here’s a quick run-through of the entire testing process:
Content Assessment. The first thing you should do is look over all the pages on your website. List down which elements can be improved or modified, and rank them according to priority on your list.
Creation of Test Elements. Choose one component from the list to test out, and create the different versions to be used in the A/B test. Remember to make each version distinguishable from the other to get better results.
A/B Testing. When you’re ready, you can now run the test. Running these tests is made easier with the availability of tools and software, like Google’s Website Optimizer, which is available for free. If you prefer, you can also hire a third-party service or firm who can run the tests for you.
Interpretation of Results. After the test has run its course, it’s time to look at the results and determine which version gave better results. Implement the change on your actual website, and move on to the next item on your list.
Many times it happens that people with online business face the most common problem. Their businesses are not giving them as much output as they expect them to make or they are not getting enough number on people on their website as they wanted to. They have trouble monetizing their website. Well, the solution to that is easy. It’s time to stop worrying about number of people on your website since you can make twice as much as you currently are, with the number of people that are already there.
It’s time to increase your conversion rate.
Screen Capture courtesy Vizion Interactive on Flickr.
Naturally, the first question we must ask ourselves is what conversion rate is. Simply put, conversion rate is a measure of the number of potential customers that go on to buy. In online terms, it is usually the percentage of visitors that make a purchase from your website. The higher your conversion rate, the faster your sales will go up.
Here are a few important techniques you can imply to increase the conversion rate on your website:
1. Aim for simplicity. Make your website easy to navigate and simple to understand. Do not go into complications! A site that is easily accessible to people, attracts a far wider crowd of potential buyers than a non-accessible site.
2. Remember that your objective is the ease of your customer. Make his life as simpler as humanly possible. When a customer decides to buy a thing, give him clear cut instructions as to what to do next. E.g. when a customer has selected something, he would definitely add it to his/her shopping cart. Have clear and easily accessible buttons that state exactly what a customer wants to do and place them somewhere where it can easily be seen by the user.
3. You won’t imagine how many people change their minds about buying a product from a certain website only because that particular website does not provide sufficient information about that product or it’s in some format that is not easily accessible to the user. Anything between 1-99% of your potential sales are lost every day only because of poor usability.
4. Again, I would like to emphasize on the importance of the customer. It is very important to know your customer completely. Where does your customer find you? Howdo they approach you? What keywords they use to access your links? These are few of the very basic things that you must know about your customer. Focus on enhancing those points that attract your customers more.
5. Another helpful tip can be to create a mental (or digital) image of your average customer. Focus on his likes and dislikes. What he looks for on the internet. Which searches does he mostly make? In short, all those things that will help you in understanding the needs and demands of your customer more thoroughly and will help you in getting your conversion rate up.
6. One more thing to keep in mind is that don’t waste the time of your customers. Keep your interaction brief and as thorough as possible in that time. Do not try to bore your customers by asking them things that you don’t really want to know. That annoys your user more than anything and might lose you some potential buyers as well.
This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. Attracting traffic to your website by way of membership, providing eBooks, or subscribing to specific offers will all aid in your build.
When you look at building your site, and drawing traffic to it a funnel will show you what is going on at all levels. When you utilize funnels through Google analytics a basic sign up form on your site for example can be assessed at each level. What this means is if you have a 5 step process, you will be able to see what users reached each step. If you are experiencing a drop off at a specific step you can revamp things.
If we use the above example: Once users have progressed through your website, and you are seeking feedback on how things are working you then access your Google Analytics account. You can analyze what areas you want to focus on. Funnel visualization is one area that many domain owners are focusing on. Once you complete these steps you can opt what level you want Google to analyze for you. Step 1,2,3,4 or 5 of the above example can be determined by checking each level.
Each step should be mandatory, this will allow the funnel to determine what users accessed the entry, where they enter the data and the numbers that completed and accepted or perhaps decided to leave. The drop off rates will indicate an area that you may want to improve or revise. If you are utilizing Google AdWords on your website this process has an excellent platform for monitoring your traffic.
When you are looking at managing your traffic, marketing and advertising it is important that you are aware of what users are surfers, and which are prospects. You want to maximize both and ultimately make them customers. Your funnel can focus on a number of goals. When you first get started you want to track the introduction level, or the sign up level all the way to the thank you page. If you site is selling a product or service then it is important to focus and manage on this numbers. If you have people dropping off before they hit the shopping cart you can focus on why this is happening.
As you can see analyzing your funnels through Google Analytics is an important piece to your website and ultimately your success rate. Utilize them from your landing page, to your sign up page, and lastly your thank you notification.
There is a free tool that Google provides called Google Analytics. Google will give you code to copy and paste in your website. When you enter the code, Google will then give you details on your website and it will break down all of the important parts of it. The program will track your site data and provide you with summaries for important visitor details you will want to be study. You can track geographic data, gender, age, IP addresses etc.
Once you organize the data that Goggle Analytics provides you can utilize this essential information to market and promote your website. For example, if your product or service is geared towards females and you are attracting a high number of male users you may want to look at changing some of your layout or strategies to attract more women to your site.
You can define the data specifically, and get an idea of what pages are getting the most hits, other site links that users are clicking on to arrive at your site etc. The program can be set up in a basic or advanced format depending on your needs.
Some tips as to what the program will provide and what you will want to be aware of include tracking unique visitors, knowing what your site bounce rate is, outsourced links and how well they are doing, and key wording.
Key wording or phrasing is a big part of web ranking and traffic draw. You need to be aware of the various search requests and have a good number of each on your site. For example if you are running or promoting a sports gambling site you need to ensure you have specific sporting key wording. For example, people may search NFL betting, or NFL odds. If your site is gambling oriented and the majority of data or key wording is about baseball, you could be losing a high number of customers.
Your site bounce rate is a very important aspect. What this means is visitors arrive at your site and exit quickly. This can be caused by a number of things such as bots, and other website crawlers, it can also be caused by people that are being redirected incorrectly or that they are not seeing what the want. The good thing about Google’s program is it has a benchmark for what is normal vs abnormal with regard to say bots vs. human traffic. Bounce rate will let you know of your site is optimized correctly, and also if you have the right content and data for your product or service.
Link or banner sharing is a great way to promote your website and attract visitors to your site. A number of sources will charge you a small fee to host your site link, or banner on their site. These typically are sites that are well established and or are related to your product or service. The last important tip for Google Analytics that we are looking at is with regard to these referring websites. What the data provides you is essential information about who and how often people are using these links. For example lets say you are running an apple pie recipe website and you are paying Granny Smith $250 per month to have your banner or site link provided to people seeking recipes. You run the Google Analytics program and realize that you are only getting 1-2 visitors from that link. You may want to reevaluate if these costs are worthwhile.
As you can see by these few Google Analytics tips this is a very important program for your website. The data it provides is essential if you are looking to run a successful on-line business. One last tip for you and maybe the best one, Google Analytics is a free program.