When to Post on Social Media Networks

As you probably know, I am very active on just about all of the social media networks. I post often, share often, am very active. Probably more active than 90 percent of my social media and search engine optimization colleagues. I have been for years. In fact, it’s been at least 10 years that I’ve been sharing, commenting, and posting on social media and social bookmarking sites. What I have learned over the past 10 plus years doing this, is that there are optimal times to post on social media sites and there are times when you don’t want to post. If you post or share at certain times, your post won’t be seen, no matter how many followers or friends that you have. So, when is the best time to post on social media networks? There’s a great infographic out that details all of this for you.

best time to post on social media

So, basically, if you plan your day right, and you are doing any posting and promoting of items that you want to get seen, then this is how your day should look:

7:00am post to LinkedIn
9:00am post to Google +
1:00pm post to Facebook
2:00pm post to Twitter
3:00pm post to Pinterest

Kind of makes sense to me, as there are times when people go on LinkedIn, which is before and after work. Then, while they are at work using Google, people are looking at Google+. After lunch, people check their Facebook and Twitter. Then, after work they are unhappy with their job. So, they go back onto LinkedIn. Then, after 8:00pm people are hanging out on Pinterest.

If you were promoting a certain blog post, or article, for example, then you could set up “reminders” such as a Microsoft Outlook appointment to post at a certain time on a certain social network. Especially if there is a certain day that you’re launching a new product, posting a new blog post, or whatever.

This original graphic was originally posted on Google+ where I saw it first.

Rebekah Radice had this to say on her Google+ post:
“Use social media to ask questions, build buzz and get the conversation around your personal brand started!

Here’s how:

1. Pick your network – you don’t have to be everywhere and everything to everyone!
2. Choose the best times to post – This varies dependent on channel, so pay attention to your analytics and know when to share your very best content.
3. Know your “WHY” – Know why you are using social media to market your business and what your end goal is.
4. Know Your Audience – Understand the needs of your audience and what information they’re looking for. Social media is about meeting their needs in real time!”

Why Hashtags are Spam #hashtags

Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. Facebook tends to be a “late adopter” of a lot of technology and features, so you know that when Facebook “finally” gets a feature such as hashtags, the feature is on its way out. But I digress.

hashtag cloud

So, why are hashtags spam? Hashtags turn into legitimate Tweets and Posts on social media sites because the user decides which #hashtags to use in their post or tweet. When you insert a hashtag, you’re adding a keyword or keyword phrase in order to categorize it. While a very small percentage of hashtags are totally appropriate, we are now in a situation where hashtags are abused so much that they’ve become a form of spam. Take a look at the following recent screen capture for #paydayloan on Twitter. There are plenty of people who have tweeted on Twitter who are not using that hashtag for legitimate purposes.

payday loan hashtag

I recall a having a conversation a while back with a very prominent representative from Google. You probably know the one. He told me Google’s stance on hashtags: “Hashtags are spam”. Plain and simple. (I regret that I am unable to find my actual notes from the date and time of when this occurred, but it makes sense to me, based on “search” and the whole history of how keywords are used on the web.)

The problem is that the end user, the person creating the content (or the tweet, the post, etc.) on the social network is deciding which #hashtag to use on their content. And when the end user decides what is an appropriate keyword (or hashtag) to use on their content, all heck breaks loose and it’s opened up for abuse.

Do you remember the meta keywords tag that was so prominently used by the search engines back in the 1990s? Well, I do, since I was actively practicing search engine optimization back then. I remember that the title tag was important, but also the meta keywords tag was important, as well. You could literally decide which keywords were appropriate for your web page, and put them in there. And the search engines would take those keywords into account when crawling and ranking your web site.

But, by 2001, the meta keywords tag became so abused that it wasn’t really that helpful anymore. And search engines got much more sophisticated. They didn’t need to use anything that allowed the web site owner to decide how to categorize their web page. The search engines could figure out what a web page was about, so there was no need for the meta keywords tag anymore. And, it got so abused that it’s now really a deprecated meta tag. I don’t recommend that anyone use that keyword tag on their web pages anymore. It’s just a form of spam if you do.

I spoke to a highly respected Search Engine Optimization Expert, Chris Silver Smith, about hashtags and how they relate to the meta keywords tag. Here is what he had to say:

Bill, I believe you’re right. However, that was because relatively few people had been using them, and of the usage, a large amount was a bit spammy. I think they could change perspective if the general populace used them more. I think usage is rising, so this could happen. Facebook’s adoption could help, or maybe not. Meanwhile, I use pretty sparingly.

Well, I’ve seen uses that I don’t consider spam — when groups want to associate Tweets with one another, when people are discussing events, when it makes sense for updates to be associated with a common thread. Those aren’t all spam – intentioned.

In fact, Meta Keywords were not all spam, in cases where people used them ethically and properly. It was promptly abused, so it was ruined by people associating pages with completely inappropriate keywords…

I agree with Mr. Silver Smith. There are situations where it’s very legitimate to use a hashtag. In fact, right now, as I look at Twitter, the #smx hashtag is trending. That’s why there are so many people at a search engine conference who are tweeting furiously about the conference, all adding the hashtag of #smx to their tweets on Twitter. But, that is a rare case. Technical professionals using a hashtag for a conference or even a Tweet Chat on Twitter is very helpful.

When hashtags like #smx show up in the Twitter Trending topics, it is legitimate–because it’s from a conference of search marketing professionals. And when hashtags show up many of them are legitimate, like the hashtags for #USOpen, as shown below:

twitter trending topics

But when you you get hashtags that are trending, or hashtags that are popular keywords, you tend to get all sorts of spam, like this:

hashtag spam

The problem now is that hashtags are being abused. And they are being so abused now that hashtags are now spam.

So, consider the fact that hashtags are the “meta keywords tag” of the 2010s, and will soon become totally useless, because they’ve been abused so much. Furthermore, many people that I have spoken to recently just ignore hashtags anyway. They really don’t mean anything anymore. Perhaps that is exactly why Facebook has decided to finally adopt hashtags?

Social Media Job Opening: Social Media Manager in Dallas Texas

Here at Standing Dog, we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position.

Here is the official job description. You can get in touch with me for more information or apply through LinkedIn.

Social Media Manager at Standing Dog

Standing Dog specializes in the hospitality, real estate and entertainment industries and is currently seeking a dynamic Social Media Manager in Dallas, TX. The Social Media Manager will develop and implement creative and measurable social media campaigns that will positively impact our client’s brands.

This candidate will provide specific deliverables such as reporting, strategies and creative briefs as needed for new campaign ideas and strategic plans for existing and prospective clients. This position will also provide ongoing monitoring and strategy modifications as campaigns unfold and/or new social platforms emerge. Any candidate should have a strong command of how social media can impact multiple facets of an organization.

Job Responsibilities

— Execute social media campaigns for our clients including management, monitoring, content creation and promotion.
— Present social media marketing strategies to existing and prospective clients.
— Set measurable goals, analyze campaigns and report on social media success through regular reporting.
— Communicate the client’s goals and represent the client’s interests to the rest of the company.
— Conduct market research to assist team in determining the best opportunities for client’s marketing initiatives, as well as developing comprehensive competitive analysis.
— Utilize social media management tools such as Facebook Insights, TweetDeck, Hootsuite, ShortStack and Sprout Social to clearly analyze and assess the effectiveness of social media campaigns.
— Identify opportunities, trends, and networking prospects for clients across various social media channels.
— Assess and understand clients brand strategy and tone while creating a consistent voice for our clients.
— Work personally with clients on a regular basis to answer questions, apply strategies and review social media campaign performance.
— Work with and train other colleagues to develop social media campaigns aligning with client goals.
— Continually educate yourself on the latest trends in the social media industry.

Desired Skills & Experience

Requirements

— Bachelor’s degree or equivalent in Marketing, Advertising, Public Relations or Journalism.
— 2+ years of social media marketing experience (prefer to have account management experience).
— Experience with but not limited to blogging, Facebook, LinkedIn, Google+, Twitter, Flickr, YouTube, Pinterest, Instagram, and more.
— Knowledge of social media and analytics software (Hootsuite, Google Analytics, Facebook Insights, etc.).
— Strategic content creation and excellent writing skills.
— Knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.
— Ability to handle multiple ongoing tasks with changing priorities.
— Strong understanding of user-generated content management, content marketing and reputation management.
— Strong, professional written and verbal communication skills.

— Ability to work independently and in a team environment.
— Exceptional time management skills.

Benefits:
We offer our employees competitive compensation, based on previous experience and a comprehensive benefits package including medical, dental, vision, profit sharing, 401K plan with employer contributions, as well as a positive and team-based working environment.

Company Description
Standing Dog is an Internet marketing agency comprised of recognized industry professionals. We are successful at helping companies reach their target customers, generate leads and drive revenue online. Our team of experts offers digital strategy and execution, from search engine optimization, pay per click marketing, local search marketing to social media marketing and management.

Standing Dog Interactive has made the Inc 5000, Fastest Growing Private Companies list, three years in a row.

How To Market Successfully On Social Media Platforms For Absolutely Free

By Andy Havard
Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.

Marketers, bloggers, brands and businesses worldwide are always looking for engaging new ways to connect with their audiences, and social media platforms seem to be the latest way of doing so. Wealthy corporates will swear on making use of advertising space on such sites to boost conversion rates and improve website traffic, but what good is that to the little guys?

The following article tackles how businesses, brands and bloggers of all sizes and niches can utilise social media platforms to market their Internet content for absolutely free. Whether you’re trying to market Internet video, photos, products, podcasts or written articles, this post will provide you with the real social media 101 marketing approach.

Facebook
Facebook is certainly becoming the talk of the town of late. Controversial changes on the site are definitely putting the platform back into the limelight after Google+’s popular implementation on to the World Wide Web just a few months ago.

Interestingly, despite the new changes unfolding on Facebook the most successful marketing strategies still remain the same. Posting links to your content in your status, sharing it with your Friends and posting it in Groups and Pages that are on brand with your content are always the essential places to start. Although you must always be careful you’re not spamming users uninterested in your niche. Try to stir up interaction with your content with users and pages relevant to your subject, topic or niche as such users will be the most interested and responsive to the content your marketing.

One of the new features Facebook has brought out that benefits social media marketing is their new ‘Subscribe’ feature. This new function is a fantastic way to keep the ‘Friends’ interested in your online activity up to date with your latest content at all times.

LinkedIn
LinkedIn may seem like a very ‘business’ social media, but it is full of great marketing avenues. There are thousands of Groups and Discussions cropping up across the site that could be very relevant to the content you’re trying to market. Be sure to reach out to these specific Groups and get involved in these Discussions using your content. Whip up conversation and debate through the content you are marketing, the more engagement you can create, the better.

The most social aspect of LinkedIn, and the area where you can get the most ‘quick wins’ is through your Profile’s status. Statuses are where users tend to operate in a very ‘Facebook’ mentality. Your LinkedIn Connections are always far more likely to interact with your content through ‘Likes’ and ‘Comments’ on your status than any other post you submit to the site. The reason for this is that your status updates will appear in the newsfeeds of your Connections on their home screens without them having to actively find it in Groups or Discussions.

Twitter
Twitter is a social media where marketers make a lot of mistakes. Stale ReTweeting and auto-posting articles is never a good way of engaging with your Followers, yet many marketers always do. There’s nothing more unappealing than a bland Tweet with a generic hyperlink.

The secret to marketing on Twitter is to become an engaging and useful Twitter user. This is sadly not something that happens overnight. Building a following and creating a community on any social media site takes effort and hard work to reap its rewards. Creating good relationships through personalized @’s and Direct Messages to Followers helps to create a solid connection with your Followers, which will benefit you a great deal in the long run. Once you’ve become a user Followers want to look out for in their news feeds, your content will start getting those sought after shares and ReTweets.

If you’re a solo-preneur or just a very busy individual, you might not have an awful lot of time to build a strong Twitter community. If that’s the case, a slight substitute is to make the Tweets that occompany your hyperlinks as engaging and inviting as possible. Doing so will help to boost your click through rate and improve the interaction Followers have with your Profile.

Google+
The geeks of the world may get a bit furious at the following statement, but Google+ really is a lot like Facebook, especially when it comes to marketing approaches. You’ve got the ability to use your status updates, private messaging, like-ing (+1), friend-ing, sharing and so forth. However, Google+ does have one very exciting marketing addition, which I like to call ‘sector specific marketing opportunities’.

In Google+ these sector specific marketing opportunities are called Circles, but if you take an Internet marketing approach to Google+, what Google has created (whether directly or indirectly) is the ability to target specific sectors of individuals for you to market towards. This means that you can steer your marketing approaches towards any specific group. Whether your Circles are made up of future clients, users interested in your niche, past customers, business peers or even fellow marketers, you can market your content to each of these Circles in the most beneficial way possible to that particular Circle. This is a new kind of marketing freedom that is seldom seen on other social media platforms ,and should be picked up by Internet marketers especially asap.

Summary
By using and utilising social media platforms you can give your content the fantastic power of ‘word of mouth’ promotion. Creating ‘word of mouth’ promotion through your content is a well and truly priceless marketing attribute, yet it can be exceptionally prosperous for any brand, business or blog. Social media platforms are incredibly powerful, and their tools and features give you the opportunity to market your content successfully, efficiently and effectively.

How to Promote Your Personal Brand on Google+ Plus

Marketing on Google+ can be a very rewarding, and cost effective venture for those with a limited marketing budget since Google+ is currently a very popular site amongst tech savvy people, such as myself. However, caution must be exercised so that your marketing efforts do not meet with a less than happy end. Here is how to market your personal brand on Google+ Plus.

To start off with, Google+ frowns upon using a name other than a person’s name for your Google+ page (this action may even get your account suspended which in turn may affect other Google products associated with your Gmail address). Therefore, the best businesses to market on Google+ are those where YOU are the product, or you are branding yourself as the lead of the business. Here are some businesses that would do well with marketing on Google+:

— Consultants
— Realtors
— Doctors
— Lawyers
— Dentists
— Authors
— Publishers
— Gurus / Experts
— Businesses Where YOU Are The Product Or Brand

Essentially, any business where you are branding yourself, or ones where you want people to think about your business whenever they see you would be just right. It should also be noted that Google+ works extremely well for those who wish to market themselves as an expert in a field (such as internet marketing, construction, health and fitness, etc.). With Google+ being a social network, it would only be logical that you talk about or discuss your business on your profile page. As long as your marketing efforts appear to be a natural extension of what you would do in real life everything should work out just fine. For an excellent example of “marketing without the appearance of marketing” check out Chris Pirillo’s Google+ profile page. There are many topics that could be covered when talking about marketing on Google+. In order to avoid information overload, this blog post will focus on using pictures in your profile, and in your photo gallery.

Whenever someone checks out your profile picture on your Google+ profile page, there should be two things they should be able to get from looking at it – what kind of image you project in real life, and how you want to position yourself, and your business in society. In regards to image, you want your picture to convey the kind of person people would meet when they stop by to visit you at your business. For example, lets imagine that we have three different consultants: a marketing consultant, an internet marketing consultant, and an investment advisor. For the marketing consultant, the picture that they would use should show that the consultant is sincere about their business without appearing too serious or dogmatic. However, since a marketing consultant has to work to stay on the cutting edge of the marketing industry, the profile picture should also reflect a spirit of innovation. In order to show an innovative side, the consultant could hold up an unusual marketing product that people would want to know more about. The overall look would be something that catches the eye without going overboard.

The internet marketing consultant, on the other hand, would take a slightly different approach in regards to choosing their profile picture. The overall message their profile picture needs to convey would be “I can help you make your business a huge success on the internet”. An unusual background image might work well, or a thought provoking background setting showing where a potential client could end up if they followed the advice of the internet marketing consultant. Some profile pictue ideas for the internet marketing consultant would be: the consultant shown sitting in a lawn chair on the beach at a lavish resort, or behind the wheel of an expensive automobile, or perhaps standing on the patio of an exquisite mansion, and so forth.

For the investment advisor, the picture should convey trust. The words on the profile page will help to describe what the consultant can do for their clients, but the picture, at a glance, should instill a feeling of honesty, integrity, and trustworthiness without being boring. The profile picture is definitely important, but what is also almost equally important are the pictures in your photo gallery.

Even though you’ll mostly be using your Google+ profile to promote your business, you will still need pictures in your photo gallery to help give people a REASON to visit your profile (unless they already know you). With Google+ you can choose which pictures are displayed at the top of your profile, which will be helpful in giving you something that people can make comments on. In regards to what type of pictures to use in your photo gallery, let’s look back at our three fictious examples. For the marketing consultant, it would probably be best to use pictures of ads that the marketing consultant either created, or ads that have been very successful regardless of who put them together. In the description, the marketing consultant can describe what makes that particular ad effective or not effective, or perhaps a funny caption or annecdote.

The internet marketing consultant would want to add some interesting and / or funny pictures to their Google+ photo gallery, but this would also be a great time to put in some useful diagrams. For instance, a chart explaining the latest evolution of the online marketing sales funnel which shows how consumers use the internet to research, and ultimately choose which businesses they do business with would be a great picture to add to the internet marketing consultant’s photo gallery.

The investment consultant could put up charts, and graphs to show where the stock market will be within the next 10 years, return rates for basic investments, or even a simple graph showing how much money someone could have made if they had made a $10,000 investment at 20, 30, or 60 years old. Also, since the investment consultant is wanting to convey a feeling of trust, integrity, and stability, it might be wise to put up a few family photos as well. Professionally done group family photos tend to create an aura of stability – even if that is not actually true in real life.

Once the pictures have been uploaded to the Google+ photo gallery, you can start posting links to your pictures as status updates using headings to make it all look natural. For example, using the “$10,000 investment over time” picture as an example, a link to the picture could be posted in the investment consultant’s status bar with a headline that reads “If only people realized how much money they could have saved up if they started saving earlier…”. Also, creating status updates will make it much easier for others to know what kind of content you have available on your profile, and hopefully entice them to make comments on your pictures. The comments made by those people will be available for viewing by the people in their circles, who will also make comments. All of these comments will eventually lead to driving more traffic to your profile. As illustrated in the above scenario, a very strong domino effect can easily be created by simply posting pictures, and making mentions of those pictures in your status updates.

You can also post links to pictures from other websites in your status box to accomplish the same thing. They do not have to be pictures directly related to what you do. If you can find something thought provoking or controversial, that will work as well. Just be sure it is something that you wouldn’t mind being associated with (remember: Google+ may be a social network, but its still a social network run by Google – the world’s largest search engine at the present time).

The general idea with pictures on your profile is that they should get your point across without having to spend a lot of time explaining them, even on the pictures that are in your gallery. People should be able to understand why you have that picture there with or without the short summary. With that being said, controversial pictures should be mainly used to draw attention to your profile, and therefore should just be picture links shared in your status updates. Use other less provocative pictures within your photo gallery to build and support your branding. This, of course, does not apply to you if the business image that you want to project is a controversial one. Either way, use your photo gallery to house pictures that directly reflect your business. Remember: the cute puppy in the window gets the people into your store, but what actual things your store has to offer should be the main topic of conversation.

If done right, you can drive tons of highly targeted traffic to your profile with just a few simple pictures, and status updates. Just keep in mind – a picture is worth a thousand words, so make sure that the pictures that you choose to utilize in your marketing efforts say the right things about you, and your business.

Disclaimer: Please note: If your Google+ account is suspended for ANY reason, it may adversely affect your other Google related products (ex: your corresponding Youtube account could also get suspended).

Don’t forget to add me on Google+.

Read What I’ve Written About Google+
How to Create a Google+ Page For Your Business
How to Get Your Google+ Posts Indexed in Google
Google Buys Illegal +.com Domain Name
Google Stops Indexing Google+ Posts
World’s Largest Google +1 Button
Why You Should Use Google+
How to Remove Circle Counts on Google+
How to Promote Your Personal Brand on Google+
Are Google+ and +1 Changing Web Marketing?
How to Increase Your Followers on Google+

Unilyzer Social Media Dashboard Review

Anyone working with online marketing will tell you that its important to track your data. You need to know which videos are pulling in visitors, and which ones are being ignored. Tracking the stickiness of blog posts is important as well. Even though tracking your results can be confusing at times, the information and revelations that are revealed can be paramount to your online success. You need a social media dashboard. Unilyzer, a social media dashboard, seems to be a great fit for social media and search engine marketers like myself.

There is no point in having amazingly written blog posts that no one is interested in reading, and not interested in sharing with others. But again, while tracking your online marketing is important, it can also be a tedious, and time consuming task. I have spent literally HOURS each week trying to figure out which tweets are making the most impact, and which Facebook posts are being read, and shared throughout the social network. For a long time, I have longed for something that could make tracking the effectiveness of online marketing something that is easy and simple to do. With the Unilyzer Social Media Dashboard, my laborious search for a robust online marketing tracking tool may be over.

If you have many social media accounts that you track on a daily basis, then the Unilyzer Social Media Dashboard is definitely something you need to consider investing in. This online tracking tool allows you to track your results from popular social media networks like Twitter, and Facebook, and puts the results all in one convenient, and easy to use dashboard. When you visit their website at http://www.unilyzer.com you can click on the “Tour The Unilyzer” button to watch a video that clearly explains why the Unilyzer is such a useful tool. One of the things that I really like about the Unilyzer Tool is that it obtains tracking information automatically. This may not seem like a big deal, but I have used several tracking tools where you have to put in the URL of the site that you want to track EVERY TIME. If you have at least 15 social media sites that you wish to examine, then you already know how much time is wasted just putting the page URL into the tracking software or website. With the Unilyzer Tool, you put in your URLs once, and the site takes it from there. Not only does the Unilyzer Tool save you time, it also presents the data in an easy to read, and fun to look at format.

As useful as spreadsheets can be for tracking, they can also be VERY boring to sift through. Columns, and columns of figures can be confusing, and frustrating to deal with. With the Unilyzer Tool, the data is presented in colorful charts, and graphs where you can figure out what’s happening with your social media marketing campaigns at a quick glance. The Unilyzer Tool also utilizes trending arrows, similar to the ones that show the movement of stocks on the New York Stock Exchange. Plus, it is easy to tell whether or not there has been movement in the amount of people that visit your site, view your video, or if anyone is sharing links to your page. You can also compare different social media sites side by side to see if marketing efforts on one site, are doing better or worse than another. This is great news for those who have wondered if putting a video on one site would do better than putting it on another. The Unilyzer display will show you if your Facebook fans are sticking around your site, or if your tweets on Twitter are being retweeted. Definitely helpful information when you’re tracking the effectiveness of your online marketing efforts. Along with all the charts, and graphs, you can also check out your Uniscore – one score that measures the effectiveness of all your social media marketing campaigns put together.

If you’ve ever had your website examined by an online website grader, then you are familiar with getting a score for your website. Along those same lines, your UniScore is one unique number that gives you a measure of all your social media marketing accounts. The UniScore takes into account the size of your online networks, the quality of visitors to your site, and the click through rate your site is experiencing.

Keeping track of your online marketing campaigns is very important in order to get the most out of your marketing efforts, and maximize your ROI. There are few sites that even come close to doing what the Unilyzer Tool does. In short, for those who are serious about tracking the efforts of their online marketing, and social media campaigns, the Unilyzer Social Media Dashboard is definitely something worth looking into.

ReSearch.ly Social Search Platform Launched

This blog post has recently been updated.

PeopleBrowsr, the Social Search engine and analytics company, has launched ReSearch.ly, a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. ReSearch.ly provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword.

ReSearch.ly identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc.

From their press release today, here is some more info about ReSearch.ly:

ReSearch.ly fires off 40 simultaneous searches for any topic and gives brand managers the ability to target specific demographic segments (i.e. women in the San Francisco area) with unprecedented granularity and ease.

Degrees of Separation
Similar to the way LinkedIn shows how people are connected through their professional network, ReSearch.ly shows how Twitter users are connected. This information is critical for brands who rely on the trust of their network when making connections.

Real-time trending and sentiment charts
ReSearch.ly provides up-to-the-second charts depicting mentions count, sentiment for any keyword and how a keyword relates to a tweet going back 30 days.

Viral Analytics Integration

Any keyword search in ReSearch.ly can be instantly translated into a comprehensive analytics platform on the fly. Brand managers can visualize how popular messages moved through the network and identify influencers for their brand and market in real-time.

With communities growing around ideas or interests, rather than through social connections, engagement is emphasized on finding and generating content and putting it in context. As PeopleBrowsr’s Brian Solis, explains, “Brands understand they need to engage customers often while cultivating communities, and they are constantly looking for ways to efficiently participate in relevant conversations.”

How to Download Your Information from Facebook

Facebook has recently been under fire (a lot, I might add) for privacy issues and privacy concerns. I have even written about Facebook email privacy that has gone awry. Many people (not me) are concerned about what they share amongst their friends on Facebook. Some of my family members are concerned about other people (mainly the public) learning about what they post on Facebook. Maybe it is just me, but I honestly do not share anything online that I would not want anyone to learn about: everything I share online is an open book.

Nonetheless, Facebook has recently added a feature in their last major update that allows you to download your information. You can download all of the information that you have shared on Facebook. In case you are interested in doing that, Here is a little tutorial on how to download your information on Facebook.

Before I get to the actual directions on how to download your personal information from Facebook, keep in mind that Facebook gives you this security warning:

Security
This is a copy of all of the personal information you’ve shared on Facebook. In order to protect your information, we will ask for authentication to verify your identity.

WARNING: This file contains sensitive information. Because this download contains your profile information, you should keep it secure and take precautions when storing, sending or uploading it to any other services.

If you agree to this, that there may be sensitive information that you’re downloading from Facebook, then go ahead and do the following:

First, you must have a Facebook account. I would recommend that you download the information from your Facebook account if there is actually enough information to download. If you have not been active on Facebook, there might not be any sense in saving the data.

Secondly, you need to log into your Facebook account. Go to www.Facebook.com and log in.

On the upper right side of the screen, there is an “Account” link. Click on the little arrow and you will see a drop-down menu. It looks like this:

Then, click on the “Account Settings” link.

Next, you will be brought to the Account Setings Tab. You will want to scroll down to the Download your Information section on that page. Then, click on “Learn more”:

You are then brought to the “Download Your Information” page as shown below:

Once you get to this page, you need to click on the “Download” button towards the bottom of the page. This will start the download process (you will be given a popup to verify the download).

Facebook will compile your information and notify you via email when the download is complete.

At this point, I have not actually received notification via email that my download is ready for download. In fact, I would expect it to take quite some time to prepare, as I currently have over 4,000 friends and have my Facebook account for several years now. I am extremely active on Facebook. As soon as I get ahold of the data (my Facebook data), I fully plan on “dissecting it” and taking it to the next level: I fully plan on posting all of this data on a website somewhere in experiment of sorts: to allow the search engines to fully crawl it.

Top 3 Ways to Maximize Your Success with Social Media

The explosion of the internet and social media may be the fastest change in human history. No longer are individuals passively listening and viewing advertisements; now they’re “twittering” and posting their opinions on Facebook along with other social media sites. For little companies, social media’s ever-emerging presence is really a dramatic game-changer that can have a large impact on their bottom line.

Success Secrets of the Social Media Marketing Superstars by Mitch Meyerson is a new book that shows you how you can be successful in social media.

“The stats document a revolution. Facebook added 100 million users in less than nine months, one in six higher education students enrolled in an on the internet course, YouTube became the second largest search engine within the world and about 80 percent of businesses use LinkedIn to discover employees,” states Mitch Meyerson, author of Success Secrets of the Social Media Marketing Superstars. “Businesses can’t afford to ignore the rise of social media marketing.”

Meyerson shows company owners these ideas for maximizing their social media achievement:

1. Begin Strategically With Your End Result In Mind

The use of social media is certainly on the rise and it’s no surprise that much more and much more companies are jumping on board to become “social” companies. To use social media and make a profit, though, you have to know precisely why you’re utilizing it. What are you hoping to accomplish with social media?

Do you want to connect with prospects, develop conversations, build your brand, construct your mailing list, or generate revenue? Perhaps you need to do all of these things. Which may be the most important for your organization and how will you manage your efforts?

2. Construct a Human Connection

At the other end of each and every social media conversation is really a individual just like you. They have particular concerns, hopes and dreams that affect their daily lives.

Listen to what they are saying, be empathetic and build bonds. Examples of this consist of acknowledging personal details for example birthdays or providing warm introductions to likeminded friends and colleagues.

3. Track and Measure Your Social Media Advertising Efforts

To reach your goals it’s essential that you monitor the progress of your social media advertising efforts. You are able to most quickly enhance what you measure. If your goal is to measure visitors, sales or Search engine optimization ranking, here are some other free of charge tools that may help:

— Google Analytics and Feedburner.com are essential, free of charge tools to assist analyze your company’s internet website or blog visitors, subscriber count,keyword optimization too as additional trends.
— Bit.ly enables you to shorten your links and track the click-throughs.
— Statsaholic.com compares rankings along with other info on up to three web sites at a time.
— Xinureturns.com is excellent for adding a URL and receiving a load of helpful statistics ranging from search engine optimization (Search engine optimization) to social bookmarking and much more.

There are lots of much more to be discovered with a Google search.

Success Secrets of the Social Media Advertising Superstars by Mitch Meyerson presents the priceless secrets, strategies, tactics and insights of much more than 20 of today’s social media elite. Handpicked by Meyerson, the book presents the following authors and topics:

Success Secrets of The Social Media Marketing Superstars by Mitch Meyerson presents the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked by Meyerson, the book presents the following authors and topics:

Mari Smith: Facebook
Deborah Cole Micek: Twitter
Barbara Rozgonyi: LinkedIn
Julie Perry: YouTube
Brian Clark: Psychology of Social Media
Gary Vaynerchuk: Building Mega-Followings
Joel Comm: Success Qualities
Chris Brogan: Building Communities
Keith Ferrazi & Tahl Raz: Relationship Strategy
Starr Hall: Building Profits
Dan Janal: PR Strategies
Michael Stelzner: Go Viral
Ann Handley: Creating Content
Andy Willbes: Personality
Craig Valentine: Communicate with Impact
Denise Wakeman: Business Blogs
Paul Colligan: Podcasting
Chris Garrett: Social Bookmarking
Kim Dushinski: Mobile Marketing
Shama Kabani: Online Video
Dave Evans: One Hour a Day
Mitch Meyerson: Online Marketing

Success Secrets of The Social Media Marketing Superstars

Entrepreneur Press * $21.95

ISBN 13: 9781599183770 * ISBN 10: 1599183773

Want to read more about the book? Take a look at what my friend Brian Clark has to say about it.

How to Protect Your Facebook Fan Page

I recently wrote about an interesting article that is being featured in the March 2010 edition of Harvard Business Review that studied Facebook Fan pages. Research for the article, “How Effective is Facebook Marketing?”, was conducted by Utpal Dholakia, associate professor of management at Rice University’s Jones Graduate School of Business, and Emily Durham, a Jones School alumna and founder of Restaurant Connections, a Houston-based restaurant consultancy. The results of the study indicate that Facebook fan pages provide an effective and low-cost way of social media marketing.

facebook-fan-pages

Facebook Fan pages are different than “being on Facebook” and having your own personalized User ID on there. Facebook Fan pages are different, and they’re essentially a type of interactive “web page” that are on Facebook. Each Facebook fan page has to have a User ID associated with it as an “admin” or “administrator” of that Facebook Fan page. Take a look at the search results on Facebook for “Matt Cutts” (Mr. Cutts is the head of Search Spam at Google):

facebook-matt-cutts-search-results

If you look at the search results for “Matt Cutts”, the Matt Cutts Facebook Fan Page that I created a while back is shown at the top of the list. Certainly there is an algorithm for why one Facebook Fan Page appears first versus second or further down the list. But what’s important to understand here is that a Facebook Fan page is different than your actual personal Facebook page. So let’s take a look at the actual Facebook Fan page I created a while back for Matt Cutts:

facebook-fan-page-matt-cutts

If you are creating a Facebook Fan page either for yourself (wow, that’s incredibly vain, right?) or for your business, there are elements that you need to add. First, make sure that you have plenty of “eye candy” on there. If possible, add as many photos and videos on there, as well. If there is a website or blog associated with the business, you will want to add some content from that and link out to it.

What’s important to note, though, is that you are going to be the administrator of that Facebook Fan page. The administrator (Facebook refers to it as the “admin” of the page) has the rights to edit the page and to add and remove content on that page. In order to “protect” your Facebook Fan Page, it’s absolutely imperative that you have more than one “admin” of the page. I recently experienced a situation where an important Facebook Fan Page for a large business was disabled “automatically” by Facebook’s internal system. Apparently Facebook has safeguards in place that will automatically disable Facebook Fan Pages if certain activity occurs and there is only one admin of that Facebook Fan Page. Certainly if you want to protect your Facebook Fan page it’s extremely critical that more than one admin is assigned to the page.