We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. But did you know that there a lots of people on Twitter who are looking for products and services that you may offer? For example, someone might ask their followers about real estate agents in the area. They might need some sort of Twitter marketing software. [Read more…]
Starting August 22, 2014, Twitter will remove the auto-promote advertising functionality for advertisers. In an email sent out today, Twitter notified their advertisers that the change “will allow advertisers to have more control of their campaigns and to optimize for the best results…”
Social video is a highly engaging marketing strategy that can be used as part of a comprehensive internet marketing campaign. There are numerous misconceptions about what “social video” truly is. Social video marketing requires a paradigm shift that aligns with how effective marketing is approached today. [Read more…]
Many companies and brands (I guess I could call myself a brand) have websites that contain a blog, and just as important, a social media presence. But have you ever thought of the content that you’re actually producing, writing, and posting on your social media profiles and pages? [Read more…]
I have written about this before, but I have to say, that I really like the Google Ripples feature of Google Plus. It shows you exactly how, when, and where a post on Google Plus went viral, and exactly who did the sharing to make it do so. Not only can you see when the post went viral, but you can actually see who shared the post and who did the resharing of the post. You can see exactly who the influencer is and, ideally get them to post. They’re exactly the ones who you want to connect with.
Let’s take, for example, the post I did today on Google+, the post that obviously hit many people’s hearts. It’s these types of posts that make people take notice. But let’s look first at the Google Ripples for the post.
If you see a post that you want to examine, for example, one that obviously has a lot of shares and +1s, you can click first on the date and time of the post. That will bring you directly to the post, on another web page by itself.
If you click on the time, in this case 2:37pm, you will be brought to the page.
If you mouseover the post itself you will see a dropdown menu on the top right of the post. That allows you to see the Ripples of the post, and you can then explore the Google Ripples from there. Take another look at the Ripples screen shot I posted at the top of this post. You’ll see that in the middle, I was the one who made the post. Then, from there, you will see all of the people who +1d and shared the post.
You can zoom into the Ripples to see who did the sharing. At this point, you may want to click on certain people who were able to get others to share the post. Those are the influencers here. So, in this case, you would want to add me because of my network of people on Google+. Turns out that you would also want to add other people here, such as those in the larger circles who had their posts then reshared again.
My tip? Browse the What’s Hot page on Google+ and look at the influencers. Those people who got people so share their posts. Add those influencers and follow them. Share their posts. Comment on their posts. Be the first to comment on their posts.
That, my friend, will eventually make you an influencer.
Time is money – especially if you are an entrepreneur. When it comes to online marketing for your business, one of the best ways to maximize your time (and thus, your money) is to automate as much of your online customer communications as possible. WordPress users commonly schedule blogs to post at future dates, and services like Constant Contact and MailChimp are used by businesses of all sizes to plan email marketing campaigns. There are lots of ways you can capitalize on these “drip marketing” techniques.
Tweet Drip is a social media drip marketing campaign tool that allows you to write a whole bunch of direct messages at once, and schedule them to send to your Twitter followers at set future times. It’s a great way to stay engaged with your Twitter-using customer base without having to log on and write direct messages every single day – it frees up your precious time so you can handle other important tasks on a daily basis. With three levels of membership, Tweet Drip has a plan that will work perfectly for your needs.
Be Cautious With Automated Responses
All three Tweet Drip membership levels offer automated follower engagement, so every re-tweet and reply will automatically be answered with an acknowledgement. There are differing opinions on the use of auto responses. They can be a fantastic tool for follower engagement and retention, but only when they are used correctly. Here are a few tips for ensuring the success of your drip tweets and auto response campaigns:
• Automated responses should not be too generic. If your followers feel like they are communicating with a robot instead of a human being who is interested in pleasing his customers, they may feel alienated and will be more likely to un-follow you (and stop being your customer).
• Update your automated responses to offer something timely and useful to your followers – like a link to your latest blog post.
• Don’t leave all of the follower engagement to Tweet Drip. At least take a moment to write a reply to direct messages from followers. When you gain a new follower, send them an @message to simply say hello. Some of your follower interaction must be personal.
• Occasionally run a search on Twitter for your product or company. People might mention you without using the @ symbol, and the only way to find those mentions is by searching for them. If the tweet is positive, be sure to thank users for those tweets. If the tweet is negative, engage the user by asking for the reason for their opinion, but don’t block them.
Tweet Drip is an affordable and valuable drip social marketing tool if it’s used with care. Take the time to set it up correctly, schedule tweets to post on a regular basis, make occasional tweaks to your auto responses, and pay some personal attention to your followers, and you will increase your number of Twitter followers and your available time.
Okay, it’s October, and there isn’t a huge amount of time left before Halloween will be here. There are tons of office Halloween parties coming, and then there’s the opportunity to go trick or treating with your kids for Halloween. So, you had better start thinking about what you’re going to be for Halloween this year.
Here are my favorite social media Halloween costumes:
First, there’s Pinterest:
Next, there’s Google Plus:
And, of course, Facebook:
And, lastly, the Twitter Halloween costume:
Whenever you make a post on the Google+ social network, or you share something, it is always helpful to see how your post did or how it is doing. You want to see if the post you made was useful to others in your Google+ circles.
Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Facebook does have statistics for your Facebook posts, and it is helpful to see that–especially for your Facebook Business page.
There are, though, currently a few different ways to see how well your Google+ post performed, though.
You can look at any Google+ post’s Google Ripples and get a significant amount of information from Ripples.
Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it.
In the top right of each post you’ll see an “Options Menu” that allows you to view the Ripples for that post. Take a look at what the Ripples page looks like:
You can see the number of public shares and the number of total shares. What’s interesting to note that on this post there were more private shares (about 300) than public shares. I believe all shares are initially set to private, the default. So many of these users who shared this photo were most likely new users (I’m assuming) because they probably don’t know how to make their shares public.
You can easily see the influencers in the “cloud” at the top and zoom in to see (or add) influencers to your circles. You can then see how many there were at the bottom, along with other statistics like the average chain length and average shares per hour.
One bonus, though, is that you can see the actual number of page views (or views) of an image or photo if that was included in your Google+ post. It’s kind of hidden at the bottom of the page: click on the actual photo or image and you’ll see a separate web page. Then, look at the bottom and you’ll see the number of views:
If your Google+ post included a URL, and you want people to leave Google+ and go to your web site, then you’ll need to use your own analytics such as Google Analytics to see how many people came from Google+ and clicked on through to your web site.
Don’t forget to add me on Google+.
Read What I’ve Written About Google+
How to Create a Google+ Page For Your Business
How to Get Your Google+ Posts Indexed in Google
Google Buys Illegal +.com Domain Name
Google Stops Indexing Google+ Posts
World’s Largest Googe+1 Button
Why You Should Use Google+
How to Remove Circle Counts on Google+
How to Promote Your Personal Brand on Google+
Are Google+ and +1 Changing Web Marketing?
How to Increase Your Followers on Google+
Google Halts Image Saving On Their Social Network
Study Google Ripples to See Why Posts Go Hot
Top Dog Social Media has put together a great list of 25+ social media tasks that social media professionals never forget when they’re doing social media marketing. Take a look at their infographic below. (Click to enlarge it).
There are daily tasks and weekly tasks on the list that you need to do on LinkedIn, Facebook, and on Twitter. For example:
— Share a status update with relevant business content daily.
— Check notifications and respond to actions and InMails daily.
— Post a new blog post in relevant LinkedIn groups weekly.
— Post original tweets daily.
— Engage with minimum of five targeted people/businesses daily.
— List people that you want to watch – prospects, influencers, competitors weekly.
— Respond to all new comments and messages daily.
— Post daily post to Facebook in the morning, daily.
— Check Facebook Insights to see the best performing posts weekly.
These are just a few, you can find the whole entire checklist on their blog post here. Awesome stuff, I tell you. Awesome stuff.
Google+ is a great social network–and integrating certain features such as Google Authorship with Google’s organic search results is a great move. But, from what I’m seeing today, the algorithm that Google+ uses for the feed/timeline could use some work. More specifically, how Google’s internal system determines “What’s Hot” needs a lot of work.
Let me show you what I mean. When you go to the “What’s Hot” drop-down menu, you’re supposed to see “what’s hot” and trending on Google+. You can get to it as shown below:
Hint: I usually frequent the “What’s Hot” on Google+ for several reasons:
– you learn what it takes to “go hot” on Google+
– you can comment on the hot items, which helps your personal branding and visibility
– you can share ‘what’s hot’ with others who may not have seen the item before, most likely resulting in you getting +1s and comments on that item.
But, today, when I went to the “What’s Hot” feature on Google+, scrolling down I see this:
You may need to click on the screen shot above to see it in a larger format.
Really!?! Google? Can’t your Google+ algorithm at least figure out that two separate people are sharing the SAME EXACT ITEM, and can’t your internal algorithm figure out that it’s probably not a good idea to show the same exact item at the same time on your What’s Hot feed? Obviously someone posted this first–so it’s only logical for me to expect that you would pick the first one. And then just not show the same item again?
You would think that this is fairly simple to figure out. But apparently not.
But something as simple as not showing the same exact item in one feed should have been already taken care of by the algorithm.
Does this mean that if I have something that I want to share, and it’s actually possible for me to technically get that item to show as being “hot” on the Google+ social network not only once, but twice, or what about three times? If someone knew exactly what it takes to get something to “go hot”, then it appears that Google’s algorithm for determining this could be “gamed” so to speak.
Don’t get me wrong, I really like Google+, I have been a fan since just about day one. In fact, I have written a lot about Google Plus. If you are not on Google+ yet, and not going there at least once a week (I recommend at least once a day), then you’re missing out.
But when items suddenly start to appear more than once in the “What’s Hot” feed, it appears that Google’s algorithm for determining “What’s Hot” is not what it’s supposed be doing: taking care of these types of issues.
Do you think the Google+ algorithm can be ‘gamed”?