We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. But did you know that there a lots of people on Twitter who are looking for products and services that you may offer? For example, someone might ask their followers about real estate agents in the area. They might need some sort of Twitter marketing software. [Read more…]
Starting August 22, 2014, Twitter will remove the auto-promote advertising functionality for advertisers. In an email sent out today, Twitter notified their advertisers that the change “will allow advertisers to have more control of their campaigns and to optimize for the best results…”
Social video is a highly engaging marketing strategy that can be used as part of a comprehensive internet marketing campaign. There are numerous misconceptions about what “social video” truly is. Social video marketing requires a paradigm shift that aligns with how effective marketing is approached today. [Read more…]
Many companies and brands (I guess I could call myself a brand) have websites that contain a blog, and just as important, a social media presence. But have you ever thought of the content that you’re actually producing, writing, and posting on your social media profiles and pages? [Read more…]
I have written about this before, but I have to say, that I really like the Google Ripples feature of Google Plus. It shows you exactly how, when, and where a post on Google Plus went viral, and exactly who did the sharing to make it do so. Not only can you see when the post went viral, but you can actually see who shared the post and who did the resharing of the post. You can see exactly who the influencer is and, ideally get them to post. They’re exactly the ones who you want to connect with.
Let’s take, for example, the post I did today on Google+, the post that obviously hit many people’s hearts. It’s these types of posts that make people take notice. But let’s look first at the Google Ripples for the post.
If you see a post that you want to examine, for example, one that obviously has a lot of shares and +1s, you can click first on the date and time of the post. That will bring you directly to the post, on another web page by itself.
If you click on the time, in this case 2:37pm, you will be brought to the page.
If you mouseover the post itself you will see a dropdown menu on the top right of the post. That allows you to see the Ripples of the post, and you can then explore the Google Ripples from there. Take another look at the Ripples screen shot I posted at the top of this post. You’ll see that in the middle, I was the one who made the post. Then, from there, you will see all of the people who +1d and shared the post.
You can zoom into the Ripples to see who did the sharing. At this point, you may want to click on certain people who were able to get others to share the post. Those are the influencers here. So, in this case, you would want to add me because of my network of people on Google+. Turns out that you would also want to add other people here, such as those in the larger circles who had their posts then reshared again.
My tip? Browse the What’s Hot page on Google+ and look at the influencers. Those people who got people so share their posts. Add those influencers and follow them. Share their posts. Comment on their posts. Be the first to comment on their posts.
That, my friend, will eventually make you an influencer.
Time is money – especially if you are an entrepreneur. When it comes to online marketing for your business, one of the best ways to maximize your time (and thus, your money) is to automate as much of your online customer communications as possible. WordPress users commonly schedule blogs to post at future dates, and services like Constant Contact and MailChimp are used by businesses of all sizes to plan email marketing campaigns. There are lots of ways you can capitalize on these “drip marketing” techniques.
Tweet Drip is a social media drip marketing campaign tool that allows you to write a whole bunch of direct messages at once, and schedule them to send to your Twitter followers at set future times. It’s a great way to stay engaged with your Twitter-using customer base without having to log on and write direct messages every single day – it frees up your precious time so you can handle other important tasks on a daily basis. With three levels of membership, Tweet Drip has a plan that will work perfectly for your needs.
Be Cautious With Automated Responses
All three Tweet Drip membership levels offer automated follower engagement, so every re-tweet and reply will automatically be answered with an acknowledgement. There are differing opinions on the use of auto responses. They can be a fantastic tool for follower engagement and retention, but only when they are used correctly. Here are a few tips for ensuring the success of your drip tweets and auto response campaigns:
• Automated responses should not be too generic. If your followers feel like they are communicating with a robot instead of a human being who is interested in pleasing his customers, they may feel alienated and will be more likely to un-follow you (and stop being your customer).
• Update your automated responses to offer something timely and useful to your followers – like a link to your latest blog post.
• Don’t leave all of the follower engagement to Tweet Drip. At least take a moment to write a reply to direct messages from followers. When you gain a new follower, send them an @message to simply say hello. Some of your follower interaction must be personal.
• Occasionally run a search on Twitter for your product or company. People might mention you without using the @ symbol, and the only way to find those mentions is by searching for them. If the tweet is positive, be sure to thank users for those tweets. If the tweet is negative, engage the user by asking for the reason for their opinion, but don’t block them.
Tweet Drip is an affordable and valuable drip social marketing tool if it’s used with care. Take the time to set it up correctly, schedule tweets to post on a regular basis, make occasional tweaks to your auto responses, and pay some personal attention to your followers, and you will increase your number of Twitter followers and your available time.
Okay, it’s October, and there isn’t a huge amount of time left before Halloween will be here. There are tons of office Halloween parties coming, and then there’s the opportunity to go trick or treating with your kids for Halloween. So, you had better start thinking about what you’re going to be for Halloween this year.
Here are my favorite social media Halloween costumes:
First, there’s Pinterest:
Next, there’s Google Plus:
And, of course, Facebook:
And, lastly, the Twitter Halloween costume:
Whenever you make a post on the Google+ social network, or you share something, it is always helpful to see how your post did or how it is doing. You want to see if the post you made was useful to others in your Google+ circles.
Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Facebook does have statistics for your Facebook posts, and it is helpful to see that–especially for your Facebook Business page.
There are, though, currently a few different ways to see how well your Google+ post performed, though.
You can look at any Google+ post’s Google Ripples and get a significant amount of information from Ripples.
Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it.
In the top right of each post you’ll see an “Options Menu” that allows you to view the Ripples for that post. Take a look at what the Ripples page looks like:
You can see the number of public shares and the number of total shares. What’s interesting to note that on this post there were more private shares (about 300) than public shares. I believe all shares are initially set to private, the default. So many of these users who shared this photo were most likely new users (I’m assuming) because they probably don’t know how to make their shares public.
You can easily see the influencers in the “cloud” at the top and zoom in to see (or add) influencers to your circles. You can then see how many there were at the bottom, along with other statistics like the average chain length and average shares per hour.
One bonus, though, is that you can see the actual number of page views (or views) of an image or photo if that was included in your Google+ post. It’s kind of hidden at the bottom of the page: click on the actual photo or image and you’ll see a separate web page. Then, look at the bottom and you’ll see the number of views:
If your Google+ post included a URL, and you want people to leave Google+ and go to your web site, then you’ll need to use your own analytics such as Google Analytics to see how many people came from Google+ and clicked on through to your web site.
Don’t forget to add me on Google+.
Read What I’ve Written About Google+
How to Create a Google+ Page For Your Business
How to Get Your Google+ Posts Indexed in Google
Google Buys Illegal +.com Domain Name
Google Stops Indexing Google+ Posts
World’s Largest Googe+1 Button
Why You Should Use Google+
How to Remove Circle Counts on Google+
How to Promote Your Personal Brand on Google+
Are Google+ and +1 Changing Web Marketing?
How to Increase Your Followers on Google+
Google Halts Image Saving On Their Social Network
Study Google Ripples to See Why Posts Go Hot
Top Dog Social Media has put together a great list of 25+ social media tasks that social media professionals never forget when they’re doing social media marketing. Take a look at their infographic below. (Click to enlarge it).
There are daily tasks and weekly tasks on the list that you need to do on LinkedIn, Facebook, and on Twitter. For example:
— Share a status update with relevant business content daily.
— Check notifications and respond to actions and InMails daily.
— Post a new blog post in relevant LinkedIn groups weekly.
— Post original tweets daily.
— Engage with minimum of five targeted people/businesses daily.
— List people that you want to watch – prospects, influencers, competitors weekly.
— Respond to all new comments and messages daily.
— Post daily post to Facebook in the morning, daily.
— Check Facebook Insights to see the best performing posts weekly.
These are just a few, you can find the whole entire checklist on their blog post here. Awesome stuff, I tell you. Awesome stuff.
Google+ is a great social network–and integrating certain features such as Google Authorship with Google’s organic search results is a great move. But, from what I’m seeing today, the algorithm that Google+ uses for the feed/timeline could use some work. More specifically, how Google’s internal system determines “What’s Hot” needs a lot of work.
Let me show you what I mean. When you go to the “What’s Hot” drop-down menu, you’re supposed to see “what’s hot” and trending on Google+. You can get to it as shown below:
Hint: I usually frequent the “What’s Hot” on Google+ for several reasons:
– you learn what it takes to “go hot” on Google+
– you can comment on the hot items, which helps your personal branding and visibility
– you can share ‘what’s hot’ with others who may not have seen the item before, most likely resulting in you getting +1s and comments on that item.
But, today, when I went to the “What’s Hot” feature on Google+, scrolling down I see this:
You may need to click on the screen shot above to see it in a larger format.
Really!?! Google? Can’t your Google+ algorithm at least figure out that two separate people are sharing the SAME EXACT ITEM, and can’t your internal algorithm figure out that it’s probably not a good idea to show the same exact item at the same time on your What’s Hot feed? Obviously someone posted this first–so it’s only logical for me to expect that you would pick the first one. And then just not show the same item again?
You would think that this is fairly simple to figure out. But apparently not.
But something as simple as not showing the same exact item in one feed should have been already taken care of by the algorithm.
Does this mean that if I have something that I want to share, and it’s actually possible for me to technically get that item to show as being “hot” on the Google+ social network not only once, but twice, or what about three times? If someone knew exactly what it takes to get something to “go hot”, then it appears that Google’s algorithm for determining this could be “gamed” so to speak.
Don’t get me wrong, I really like Google+, I have been a fan since just about day one. In fact, I have written a lot about Google Plus. If you are not on Google+ yet, and not going there at least once a week (I recommend at least once a day), then you’re missing out.
But when items suddenly start to appear more than once in the “What’s Hot” feed, it appears that Google’s algorithm for determining “What’s Hot” is not what it’s supposed be doing: taking care of these types of issues.
Do you think the Google+ algorithm can be ‘gamed”?
As you probably know, I am very active on just about all of the social media networks. I post often, share often, am very active. Probably more active than 90 percent of my social media and search engine optimization colleagues. I have been for years. In fact, it’s been at least 10 years that I’ve been sharing, commenting, and posting on social media and social bookmarking sites. What I have learned over the past 10 plus years doing this, is that there are optimal times to post on social media sites and there are times when you don’t want to post. If you post or share at certain times, your post won’t be seen, no matter how many followers or friends that you have. So, when is the best time to post on social media networks? There’s a great infographic out that details all of this for you.
So, basically, if you plan your day right, and you are doing any posting and promoting of items that you want to get seen, then this is how your day should look:
7:00am post to LinkedIn
9:00am post to Google +
1:00pm post to Facebook
2:00pm post to Twitter
3:00pm post to Pinterest
Kind of makes sense to me, as there are times when people go on LinkedIn, which is before and after work. Then, while they are at work using Google, people are looking at Google+. After lunch, people check their Facebook and Twitter. Then, after work they are unhappy with their job. So, they go back onto LinkedIn. Then, after 8:00pm people are hanging out on Pinterest.
If you were promoting a certain blog post, or article, for example, then you could set up “reminders” such as a Microsoft Outlook appointment to post at a certain time on a certain social network. Especially if there is a certain day that you’re launching a new product, posting a new blog post, or whatever.
This original graphic was originally posted on Google+ where I saw it first.
Rebekah Radice had this to say on her Google+ post:
“Use social media to ask questions, build buzz and get the conversation around your personal brand started!
1. Pick your network – you don’t have to be everywhere and everything to everyone!
2. Choose the best times to post – This varies dependent on channel, so pay attention to your analytics and know when to share your very best content.
3. Know your “WHY” – Know why you are using social media to market your business and what your end goal is.
4. Know Your Audience – Understand the needs of your audience and what information they’re looking for. Social media is about meeting their needs in real time!”
Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. Facebook tends to be a “late adopter” of a lot of technology and features, so you know that when Facebook “finally” gets a feature such as hashtags, the feature is on its way out. But I digress.
So, why are hashtags spam? Hashtags turn into legitimate Tweets and Posts on social media sites because the user decides which #hashtags to use in their post or tweet. When you insert a hashtag, you’re adding a keyword or keyword phrase in order to categorize it. While a very small percentage of hashtags are totally appropriate, we are now in a situation where hashtags are abused so much that they’ve become a form of spam. Take a look at the following recent screen capture for #paydayloan on Twitter. There are plenty of people who have tweeted on Twitter who are not using that hashtag for legitimate purposes.
I recall a having a conversation a while back with a very prominent representative from Google. You probably know the one. He told me Google’s stance on hashtags: “Hashtags are spam”. Plain and simple. (I regret that I am unable to find my actual notes from the date and time of when this occurred, but it makes sense to me, based on “search” and the whole history of how keywords are used on the web.)
The problem is that the end user, the person creating the content (or the tweet, the post, etc.) on the social network is deciding which #hashtag to use on their content. And when the end user decides what is an appropriate keyword (or hashtag) to use on their content, all heck breaks loose and it’s opened up for abuse.
Do you remember the meta keywords tag that was so prominently used by the search engines back in the 1990s? Well, I do, since I was actively practicing search engine optimization back then. I remember that the title tag was important, but also the meta keywords tag was important, as well. You could literally decide which keywords were appropriate for your web page, and put them in there. And the search engines would take those keywords into account when crawling and ranking your web site.
But, by 2001, the meta keywords tag became so abused that it wasn’t really that helpful anymore. And search engines got much more sophisticated. They didn’t need to use anything that allowed the web site owner to decide how to categorize their web page. The search engines could figure out what a web page was about, so there was no need for the meta keywords tag anymore. And, it got so abused that it’s now really a deprecated meta tag. I don’t recommend that anyone use that keyword tag on their web pages anymore. It’s just a form of spam if you do.
I spoke to a friend of mine, another SEO expert, Chris Silver Smith, about hashtags and how they relate to the meta keywords tag. Here is what he had to say:
Bill, I believe you’re right. However, that was because relatively few people had been using them, and of the usage, a large amount was a bit spammy. I think they could change perspective if the general populace used them more. I think usage is rising, so this could happen. Facebook’s adoption could help, or maybe not. Meanwhile, I use pretty sparingly.
Well, I’ve seen uses that I don’t consider spam — when groups want to associate Tweets with one another, when people are discussing events, when it makes sense for updates to be associated with a common thread. Those aren’t all spam – intentioned.
In fact, Meta Keywords were not all spam, in cases where people used them ethically and properly. It was promptly abused, so it was ruined by people associating pages with completely inappropriate keywords…
I agree with Mr. Silver Smith. There are situations where it’s very legitimate to use a hashtag. In fact, right now, as I look at Twitter, the #smx hashtag is trending. That’s why there are so many people at a search engine conference who are tweeting furiously about the conference, all adding the hashtag of #smx to their tweets on Twitter. But, that is a rare case. Technical professionals using a hashtag for a conference or even a Tweet Chat on Twitter is very helpful.
When hashtags like #smx show up in the Twitter Trending topics, it is legitimate–because it’s from a conference of search marketing professionals. And when hashtags show up many of them are legitimate, like the hashtags for #USOpen, as shown below:
But when you you get hashtags that are trending, or hashtags that are popular keywords, you tend to get all sorts of spam, like this:
The problem now is that hashtags are being abused. And they are being so abused now that hashtags are now spam.
So, consider the fact that hashtags are the “meta keywords tag” of the 2010s, and will soon become totally useless, because they’ve been abused so much. Furthermore, many people that I have spoken to recently just ignore hashtags anyway. They really don’t mean anything anymore. Perhaps that is exactly why Facebook has decided to finally adopt hashtags?
Here at Standing Dog, we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position.
Here is the official job description. You can get in touch with me for more information or apply through LinkedIn.
Social Media Manager at Standing Dog
Standing Dog specializes in the hospitality, real estate and entertainment industries and is currently seeking a dynamic Social Media Manager in Dallas, TX. The Social Media Manager will develop and implement creative and measurable social media campaigns that will positively impact our client’s brands.
This candidate will provide specific deliverables such as reporting, strategies and creative briefs as needed for new campaign ideas and strategic plans for existing and prospective clients. This position will also provide ongoing monitoring and strategy modifications as campaigns unfold and/or new social platforms emerge. Any candidate should have a strong command of how social media can impact multiple facets of an organization.
— Execute social media campaigns for our clients including management, monitoring, content creation and promotion.
— Present social media marketing strategies to existing and prospective clients.
— Set measurable goals, analyze campaigns and report on social media success through regular reporting.
— Communicate the client’s goals and represent the client’s interests to the rest of the company.
— Conduct market research to assist team in determining the best opportunities for client’s marketing initiatives, as well as developing comprehensive competitive analysis.
— Utilize social media management tools such as Facebook Insights, TweetDeck, Hootsuite, ShortStack and Sprout Social to clearly analyze and assess the effectiveness of social media campaigns.
— Identify opportunities, trends, and networking prospects for clients across various social media channels.
— Assess and understand clients brand strategy and tone while creating a consistent voice for our clients.
— Work personally with clients on a regular basis to answer questions, apply strategies and review social media campaign performance.
— Work with and train other colleagues to develop social media campaigns aligning with client goals.
— Continually educate yourself on the latest trends in the social media industry.
Desired Skills & Experience
— Bachelor’s degree or equivalent in Marketing, Advertising, Public Relations or Journalism.
— 2+ years of social media marketing experience (prefer to have account management experience).
— Experience with but not limited to blogging, Facebook, LinkedIn, Google+, Twitter, Flickr, YouTube, Pinterest, Instagram, and more.
— Knowledge of social media and analytics software (Hootsuite, Google Analytics, Facebook Insights, etc.).
— Strategic content creation and excellent writing skills.
— Knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.
— Ability to handle multiple ongoing tasks with changing priorities.
— Strong understanding of user-generated content management, content marketing and reputation management.
— Strong, professional written and verbal communication skills.
— Ability to work independently and in a team environment.
— Exceptional time management skills.
We offer our employees competitive compensation, based on previous experience and a comprehensive benefits package including medical, dental, vision, profit sharing, 401K plan with employer contributions, as well as a positive and team-based working environment.
Standing Dog is an Internet marketing agency comprised of recognized industry professionals. We are successful at helping companies reach their target customers, generate leads and drive revenue online. Our team of experts offers digital strategy and execution, from search engine optimization, pay per click marketing, local search marketing to social media marketing and management.
Standing Dog Interactive has made the Inc 5000, Fastest Growing Private Companies list, three years in a row.
By Andy Havard
Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.
Marketers, bloggers, brands and businesses worldwide are always looking for engaging new ways to connect with their audiences, and social media platforms seem to be the latest way of doing so. Wealthy corporates will swear on making use of advertising space on such sites to boost conversion rates and improve website traffic, but what good is that to the little guys?
The following article tackles how businesses, brands and bloggers of all sizes and niches can utilise social media platforms to market their Internet content for absolutely free. Whether you’re trying to market Internet video, photos, products, podcasts or written articles, this post will provide you with the real social media 101 marketing approach.
Facebook is certainly becoming the talk of the town of late. Controversial changes on the site are definitely putting the platform back into the limelight after Google+’s popular implementation on to the World Wide Web just a few months ago.
Interestingly, despite the new changes unfolding on Facebook the most successful marketing strategies still remain the same. Posting links to your content in your status, sharing it with your Friends and posting it in Groups and Pages that are on brand with your content are always the essential places to start. Although you must always be careful you’re not spamming users uninterested in your niche. Try to stir up interaction with your content with users and pages relevant to your subject, topic or niche as such users will be the most interested and responsive to the content your marketing.
One of the new features Facebook has brought out that benefits social media marketing is their new ‘Subscribe’ feature. This new function is a fantastic way to keep the ‘Friends’ interested in your online activity up to date with your latest content at all times.
LinkedIn may seem like a very ‘business’ social media, but it is full of great marketing avenues. There are thousands of Groups and Discussions cropping up across the site that could be very relevant to the content you’re trying to market. Be sure to reach out to these specific Groups and get involved in these Discussions using your content. Whip up conversation and debate through the content you are marketing, the more engagement you can create, the better.
The most social aspect of LinkedIn, and the area where you can get the most ‘quick wins’ is through your Profile’s status. Statuses are where users tend to operate in a very ‘Facebook’ mentality. Your LinkedIn Connections are always far more likely to interact with your content through ‘Likes’ and ‘Comments’ on your status than any other post you submit to the site. The reason for this is that your status updates will appear in the newsfeeds of your Connections on their home screens without them having to actively find it in Groups or Discussions.
Twitter is a social media where marketers make a lot of mistakes. Stale ReTweeting and auto-posting articles is never a good way of engaging with your Followers, yet many marketers always do. There’s nothing more unappealing than a bland Tweet with a generic hyperlink.
The secret to marketing on Twitter is to become an engaging and useful Twitter user. This is sadly not something that happens overnight. Building a following and creating a community on any social media site takes effort and hard work to reap its rewards. Creating good relationships through personalized @’s and Direct Messages to Followers helps to create a solid connection with your Followers, which will benefit you a great deal in the long run. Once you’ve become a user Followers want to look out for in their news feeds, your content will start getting those sought after shares and ReTweets.
If you’re a solo-preneur or just a very busy individual, you might not have an awful lot of time to build a strong Twitter community. If that’s the case, a slight substitute is to make the Tweets that occompany your hyperlinks as engaging and inviting as possible. Doing so will help to boost your click through rate and improve the interaction Followers have with your Profile.
The geeks of the world may get a bit furious at the following statement, but Google+ really is a lot like Facebook, especially when it comes to marketing approaches. You’ve got the ability to use your status updates, private messaging, like-ing (+1), friend-ing, sharing and so forth. However, Google+ does have one very exciting marketing addition, which I like to call ‘sector specific marketing opportunities’.
In Google+ these sector specific marketing opportunities are called Circles, but if you take an Internet marketing approach to Google+, what Google has created (whether directly or indirectly) is the ability to target specific sectors of individuals for you to market towards. This means that you can steer your marketing approaches towards any specific group. Whether your Circles are made up of future clients, users interested in your niche, past customers, business peers or even fellow marketers, you can market your content to each of these Circles in the most beneficial way possible to that particular Circle. This is a new kind of marketing freedom that is seldom seen on other social media platforms ,and should be picked up by Internet marketers especially asap.
By using and utilising social media platforms you can give your content the fantastic power of ‘word of mouth’ promotion. Creating ‘word of mouth’ promotion through your content is a well and truly priceless marketing attribute, yet it can be exceptionally prosperous for any brand, business or blog. Social media platforms are incredibly powerful, and their tools and features give you the opportunity to market your content successfully, efficiently and effectively.
Marketing on Google+ can be a very rewarding, and cost effective venture for those with a limited marketing budget since Google+ is currently a very popular site amongst tech savvy people, such as myself. However, caution must be exercised so that your marketing efforts do not meet with a less than happy end. Here is how to market your personal brand on Google+ Plus.
To start off with, Google+ frowns upon using a name other than a person’s name for your Google+ page (this action may even get your account suspended which in turn may affect other Google products associated with your Gmail address). Therefore, the best businesses to market on Google+ are those where YOU are the product, or you are branding yourself as the lead of the business. Here are some businesses that would do well with marketing on Google+:
— Gurus / Experts
— Businesses Where YOU Are The Product Or Brand
Essentially, any business where you are branding yourself, or ones where you want people to think about your business whenever they see you would be just right. It should also be noted that Google+ works extremely well for those who wish to market themselves as an expert in a field (such as internet marketing, construction, health and fitness, etc.). With Google+ being a social network, it would only be logical that you talk about or discuss your business on your profile page. As long as your marketing efforts appear to be a natural extension of what you would do in real life everything should work out just fine. For an excellent example of “marketing without the appearance of marketing” check out Chris Pirillo’s Google+ profile page. There are many topics that could be covered when talking about marketing on Google+. In order to avoid information overload, this blog post will focus on using pictures in your profile, and in your photo gallery.
Whenever someone checks out your profile picture on your Google+ profile page, there should be two things they should be able to get from looking at it – what kind of image you project in real life, and how you want to position yourself, and your business in society. In regards to image, you want your picture to convey the kind of person people would meet when they stop by to visit you at your business. For example, lets imagine that we have three different consultants: a marketing consultant, an internet marketing consultant, and an investment advisor. For the marketing consultant, the picture that they would use should show that the consultant is sincere about their business without appearing too serious or dogmatic. However, since a marketing consultant has to work to stay on the cutting edge of the marketing industry, the profile picture should also reflect a spirit of innovation. In order to show an innovative side, the consultant could hold up an unusual marketing product that people would want to know more about. The overall look would be something that catches the eye without going overboard.
The internet marketing consultant, on the other hand, would take a slightly different approach in regards to choosing their profile picture. The overall message their profile picture needs to convey would be “I can help you make your business a huge success on the internet”. An unusual background image might work well, or a thought provoking background setting showing where a potential client could end up if they followed the advice of the internet marketing consultant. Some profile pictue ideas for the internet marketing consultant would be: the consultant shown sitting in a lawn chair on the beach at a lavish resort, or behind the wheel of an expensive automobile, or perhaps standing on the patio of an exquisite mansion, and so forth.
For the investment advisor, the picture should convey trust. The words on the profile page will help to describe what the consultant can do for their clients, but the picture, at a glance, should instill a feeling of honesty, integrity, and trustworthiness without being boring. The profile picture is definitely important, but what is also almost equally important are the pictures in your photo gallery.
Even though you’ll mostly be using your Google+ profile to promote your business, you will still need pictures in your photo gallery to help give people a REASON to visit your profile (unless they already know you). With Google+ you can choose which pictures are displayed at the top of your profile, which will be helpful in giving you something that people can make comments on. In regards to what type of pictures to use in your photo gallery, let’s look back at our three fictious examples. For the marketing consultant, it would probably be best to use pictures of ads that the marketing consultant either created, or ads that have been very successful regardless of who put them together. In the description, the marketing consultant can describe what makes that particular ad effective or not effective, or perhaps a funny caption or annecdote.
The internet marketing consultant would want to add some interesting and / or funny pictures to their Google+ photo gallery, but this would also be a great time to put in some useful diagrams. For instance, a chart explaining the latest evolution of the online marketing sales funnel which shows how consumers use the internet to research, and ultimately choose which businesses they do business with would be a great picture to add to the internet marketing consultant’s photo gallery.
The investment consultant could put up charts, and graphs to show where the stock market will be within the next 10 years, return rates for basic investments, or even a simple graph showing how much money someone could have made if they had made a $10,000 investment at 20, 30, or 60 years old. Also, since the investment consultant is wanting to convey a feeling of trust, integrity, and stability, it might be wise to put up a few family photos as well. Professionally done group family photos tend to create an aura of stability – even if that is not actually true in real life.
Once the pictures have been uploaded to the Google+ photo gallery, you can start posting links to your pictures as status updates using headings to make it all look natural. For example, using the “$10,000 investment over time” picture as an example, a link to the picture could be posted in the investment consultant’s status bar with a headline that reads “If only people realized how much money they could have saved up if they started saving earlier…”. Also, creating status updates will make it much easier for others to know what kind of content you have available on your profile, and hopefully entice them to make comments on your pictures. The comments made by those people will be available for viewing by the people in their circles, who will also make comments. All of these comments will eventually lead to driving more traffic to your profile. As illustrated in the above scenario, a very strong domino effect can easily be created by simply posting pictures, and making mentions of those pictures in your status updates.
You can also post links to pictures from other websites in your status box to accomplish the same thing. They do not have to be pictures directly related to what you do. If you can find something thought provoking or controversial, that will work as well. Just be sure it is something that you wouldn’t mind being associated with (remember: Google+ may be a social network, but its still a social network run by Google – the world’s largest search engine at the present time).
The general idea with pictures on your profile is that they should get your point across without having to spend a lot of time explaining them, even on the pictures that are in your gallery. People should be able to understand why you have that picture there with or without the short summary. With that being said, controversial pictures should be mainly used to draw attention to your profile, and therefore should just be picture links shared in your status updates. Use other less provocative pictures within your photo gallery to build and support your branding. This, of course, does not apply to you if the business image that you want to project is a controversial one. Either way, use your photo gallery to house pictures that directly reflect your business. Remember: the cute puppy in the window gets the people into your store, but what actual things your store has to offer should be the main topic of conversation.
If done right, you can drive tons of highly targeted traffic to your profile with just a few simple pictures, and status updates. Just keep in mind – a picture is worth a thousand words, so make sure that the pictures that you choose to utilize in your marketing efforts say the right things about you, and your business.
Disclaimer: Please note: If your Google+ account is suspended for ANY reason, it may adversely affect your other Google related products (ex: your corresponding Youtube account could also get suspended).
Don’t forget to add me on Google+.
Read What I’ve Written About Google+
How to Create a Google+ Page For Your Business
How to Get Your Google+ Posts Indexed in Google
Google Buys Illegal +.com Domain Name
Google Stops Indexing Google+ Posts
World’s Largest Google +1 Button
Why You Should Use Google+
How to Remove Circle Counts on Google+
How to Promote Your Personal Brand on Google+
Are Google+ and +1 Changing Web Marketing?
How to Increase Your Followers on Google+
Anyone working with online marketing will tell you that its important to track your data. You need to know which videos are pulling in visitors, and which ones are being ignored. Tracking the stickiness of blog posts is important as well. Even though tracking your results can be confusing at times, the information and revelations that are revealed can be paramount to your online success. You need a social media dashboard. Unilyzer, a social media dashboard, seems to be a great fit for social media and search engine marketers like myself.
There is no point in having amazingly written blog posts that no one is interested in reading, and not interested in sharing with others. But again, while tracking your online marketing is important, it can also be a tedious, and time consuming task. I have spent literally HOURS each week trying to figure out which tweets are making the most impact, and which Facebook posts are being read, and shared throughout the social network. For a long time, I have longed for something that could make tracking the effectiveness of online marketing something that is easy and simple to do. With the Unilyzer Social Media Dashboard, my laborious search for a robust online marketing tracking tool may be over.
If you have many social media accounts that you track on a daily basis, then the Unilyzer Social Media Dashboard is definitely something you need to consider investing in. This online tracking tool allows you to track your results from popular social media networks like Twitter, and Facebook, and puts the results all in one convenient, and easy to use dashboard. When you visit their website at http://www.unilyzer.com you can click on the “Tour The Unilyzer” button to watch a video that clearly explains why the Unilyzer is such a useful tool. One of the things that I really like about the Unilyzer Tool is that it obtains tracking information automatically. This may not seem like a big deal, but I have used several tracking tools where you have to put in the URL of the site that you want to track EVERY TIME. If you have at least 15 social media sites that you wish to examine, then you already know how much time is wasted just putting the page URL into the tracking software or website. With the Unilyzer Tool, you put in your URLs once, and the site takes it from there. Not only does the Unilyzer Tool save you time, it also presents the data in an easy to read, and fun to look at format.
As useful as spreadsheets can be for tracking, they can also be VERY boring to sift through. Columns, and columns of figures can be confusing, and frustrating to deal with. With the Unilyzer Tool, the data is presented in colorful charts, and graphs where you can figure out what’s happening with your social media marketing campaigns at a quick glance. The Unilyzer Tool also utilizes trending arrows, similar to the ones that show the movement of stocks on the New York Stock Exchange. Plus, it is easy to tell whether or not there has been movement in the amount of people that visit your site, view your video, or if anyone is sharing links to your page. You can also compare different social media sites side by side to see if marketing efforts on one site, are doing better or worse than another. This is great news for those who have wondered if putting a video on one site would do better than putting it on another. The Unilyzer display will show you if your Facebook fans are sticking around your site, or if your tweets on Twitter are being retweeted. Definitely helpful information when you’re tracking the effectiveness of your online marketing efforts. Along with all the charts, and graphs, you can also check out your Uniscore – one score that measures the effectiveness of all your social media marketing campaigns put together.
If you’ve ever had your website examined by an online website grader, then you are familiar with getting a score for your website. Along those same lines, your UniScore is one unique number that gives you a measure of all your social media marketing accounts. The UniScore takes into account the size of your online networks, the quality of visitors to your site, and the click through rate your site is experiencing.
Keeping track of your online marketing campaigns is very important in order to get the most out of your marketing efforts, and maximize your ROI. There are few sites that even come close to doing what the Unilyzer Tool does. In short, for those who are serious about tracking the efforts of their online marketing, and social media campaigns, the Unilyzer Social Media Dashboard is definitely something worth looking into.