Sneak Peak: Google Webmaster Tools Search Impact Report

I was just granted access to the new Google Webmaster Tools Search Impact report, which is going to be available in Google Webmaster Tools. The Search Impact report is currently in Alpha (not even in Beta yet), but it offers a lot more insight into what’s going on with your website. If you’ve been granted access it should show up at the URL above. It will eventually show up for everyone who has a Google Webmaster Tools account, and you’ll be able to analyze more search data about your site. Here is a sneak peak of what the Search Impact report looks like and what you’ll be able to do and see with this report. [Read more…]

Using Structured Data? Your Website Could Lose Traffic to Google

schema.org google steals traffic

If you are using structured data on your website, or marking up your website’s code using schema.org code, it could ultimately cost you page views and visits from Google. By allowing marking using structured data on your website, you are allowing Google to use the data in any way they see fit–and Google is taking full advantage of that. [Read more…]

Google Shutting Down Open ID 2.0, Migrating to Google+ Sign-In

Google is shutting down Open ID 2.0 and migrating Open ID 2.0 to the Google Plus Sign-In. Open ID 2.0 and Google Plus Sign-In is a way that allows website owners to let their users log into their website using their Google account credentials.

Google Shutting Down Open ID 2.0

Shutting down Open ID 2.0 and migrating to Google Plus Sign-In is further proof that Google Plus is really here to stay. [Read more…]

Google Removed Carousel from Google Search Results

Google has removed the Google Carousel from the search results. A search for keyword phrases such as Dallas Hotels, Chicago Hotels, and New York Hotels, popular searches that previously showed the Google Carousel, now shows a different type of search result, which is similar to the traditional map pack. This has been phased out, and there is no Google Carousel anymore for any of the local searches. Google removed carousel. For good. Does this mean that the Google Carousel failed?

Google removes carousel

So, instead of showing photos of the hotels at the top of the search results that, when clicked, caused a branded search to occur and another set of search results to appear, more “traditional” type of search results are now showing. The search results for cityname + hotels shows specific hotels, but the PPC ads are prominent along with the organic, natural search results. [Read more…]

Google SERPs Say Instagram Post Made in 1970

While searching Google today for a random search query, I noticed that the first search result was kind of odd. The Instragram post was a travel photo and it had nothing to do with the query that I just searched for. But that’s actually what didn’t surprise me. I’m not surprised by Google showing off-topic results for certain search queries. What shocked me was that apparently Google says that the post was made on Jan 17, 1970.

Yep, you got that right. Take a look at the screen capture:

google post 1970 [Read more…]

Google Rolls Out New Mobile Friendly Tag

Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results.

Bill Hartzer mobile friendly tag [Read more…]

Google Updates Knowledge Graph Data

Google just updated or “refreshed” the knowledge graph data within the past 24 hours. I have knowledge graph data showing up for a search for my name, Bill Hartzer, and I’ve been constantly watching the data, as it was previously incorrect: and it appears that they just updated the information within the past few hours.

Here is what the previous knowledge graph data/sidebar in the Google search results looked like for my name:

Bill Hartzer previous Knowledge Graph [Read more…]