I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014. I’m honored to have been asked to speak on two separate panels this time:
2014 SEO Basics – While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct. I’m speaking with Kathryn Parsons, the Marketing Manager (Paid and Natural Search) at Office Depot.
Tomorrow’s SEO Today – Social Search and Beyond – As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow. I’m speaking in this session with Mindy Weinstein, the SEO Manager and Trainer at Bruce Clay, Inc.. [Read more…]