Whenever I attend great marketing conferences, and I have been doing so since 2001, I try to hand pick a list of speakers that you absolutely must see speak. This is my personal best-of-the-best list. I’ve personally heard all of them speak previously, know the information that they present, and consider them the “best of the best”. The bottom line? I know that you won’t be disappointed if you take the time to see any of these speakers present during SMX West 2015, held again this year at the San Jose convention center in San Jose California. [Read more…]
After all these years, I still cannot believe that it’s come this far. Back in 2004, I hand-picked about 16 of the best Search Marketers in Dallas to join me at a hotel conference room to talk about search. It cost me $87 to rent that conference room for a few hours that evening, and DFWSEM was born. Now, 10 years later, I’m writing a post on my blog about the State of Search, an awesome conference where DFWSEM is pulling in nationally-known speakers for a two day conference about search. Awesomesauce. [Read more…]
The PubCon Las Vegas 2014 conference is taking place from October 6, 2014 to October 10, 2014, where else? But in Las Vegas, at the Las Vegas Convention Center. This is the big one, the one conference I look forward to every single year. It lasts all week. And the networking and content presented is amazing. I’ve been to a TON of PubCon conferences, and, needless to say, there are speakers at this years conference that I haven’t met. So, here are 33 conference speakers that I absolutely, positively have to meet this year. [Read more…]
On Friday, September 26, 2014, I spoke too a standing-room-only crowd of developers at the Little Rock Tech Fest, in Little Rock Arkansas. My session was titled “SEO for Web Developers”. What was interesting to me was the fact that the session was packed: it was truly standing-room-only. I kind of expected an SEO session to be popular, but not that popular. What’s even more interesting, though, were the questions asked during the session. [Read more…]
This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. I’m speaking about SEO Audits in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session on Thursday. As a Brand Ambassador for Majestic SEO, if I’m not speaking, then I’ll most likely be at the Majestic SEO booth. [Read more…]
I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014. I’m honored to have been asked to speak on two separate panels this time:
2014 SEO Basics – While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct. I’m speaking with Kathryn Parsons, the Marketing Manager (Paid and Natural Search) at Office Depot.
Tomorrow’s SEO Today – Social Search and Beyond – As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow. I’m speaking in this session with Mindy Weinstein, the SEO Manager and Trainer at Bruce Clay, Inc.. [Read more…]
The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center, is a great conference that I’m attending and speaking at next week. I don’t remember how many PubCon conferences I’ve been to and spoken on panels at, but it’s going on at least 10, perhaps 15 of them. [Read more…]
Tomorrow, Tuesday, January 28, the annual regional Pubcon Austin conference is being held at the AT&T Conference Center on the University of Texas campus. There are three session tracks covering the latest local social media and search-related research, and some awesome speakers with some great presentations. I’ll be presenting with Eric Enge on Social Signals and SEO, so make sure you don’t miss that one if you’re going to be attending the conference in Austin. [Read more…]
As a part of the ClickZ Academy Onsite Training Workshops held right before the Search Engine Strategies Conference in Chicago, I am teaching a 4 hour workshop on researching, creating, and promoting quality content. Here are the specific details of my training:
Strategies for Researching, Creating, and Promoting Quality Content
November 12, 2012, Chicago Illinois
Got content? Need more content for your website? Not only to comply with the latest search engine algorithm updates, the right quality content on your website is a must if you are going to attract the right visitors.
This four hour, hands-on training session, you will learn how to identify the right content topics for your website through keyword research and web analytics. Once you understand which content you need, we will discuss options for creating or hiring someone to create the content. You will then learn the proper way to promote that content to receive the maximum SEO benefits.
After attending, you will be able to:
— Understand why quality content on your website is essential to ranking well in the search engines and attracting the right visitors
— Identify quality content topics for your website based on keyword research and a review of your web analytics
— Perform competitive content research in order to identify content topics that are missing from the web and find out how much content you really need to compete
— Understand the types of content that every website should have, regardless of your industry
— Write an action plan for creating content for your website
— Understand how to promote your content properly in order to get it noticed
Here is what I’ll cover in these 4 hours, in depth:
Why Good Content is Essential to Good Search Engine Rankings
Good content is essential to obtain and maintain good search engine rankings. At the end of this session, you will understand why quality content on your web site is essential to ranking well in the search engines and attracting the right visitors.
Researching Content Topics, Keyword Research, and Web Analytics
Before you can start creating content for your web site, you need to research possible content topics, perform keyword research, and even study your own web analytics for content ideas. During this session, you will identify quality content topics for your web site based on keyword research and learn how to review your web analytics for content ideas.
Content and Competitive Research (Competitive Research for Content)
Regardless of your industry, there is content that can be written or created that isn’t on the web yet. In this session, you will learn how to perform competitive content research in order to identify content topics that are missing from the web and find out how much content you really need to compete in your industry.
Content Types (Types of Content)
Identifying Types of Content for Your web site
No matter what your industry, there are types of content that should be on every web site. At the end of this session, you will understand the types of content that every web site should have, regardless of your industry.
Developing a Content Strategy
Once you know the type of content you need for your web site, it’s time to put a plan into place to create that content. At the end of this session, you’ll be able to write an action plan for creating content for your web site.
Executing Your Content Strategy
Once you’ve created your content strategy, you need to execute that content strategy. In this session, you’ll learn how to decide if you should create the content yourself or outsource the content creation. You’ll also learn how to find the right people to create awesome content for your web site.
Promoting Content to Help Search Engine Rankings
Now that you have created the content, that content needs to be promoted on the web properly so it gets noticed. At the end of this session, you will understand how to promote your content properly in order to get it noticed both socially and by the search engines.
Who Should Attend?
Anyone who is responsible for your website’s content strategy or who works or manages search engine marketing at your agency or organization should attend this session. This includes:
— Marketing Directors
— Search Engine Marketing Managers
— Search Engine Optimization Specialists
— Content Creators
— Website Managers
This 4-hour training session is designed for those who are new to search engine marketing as well as advanced search engine marketers.
You can register for my training and the SES Conference here on the SES web site.
Pubcon, one of the world’s best internet marketing conferences, is coming to the Dallas, Texas this week (April 13 to 15, 2010). If you are within a few hours’ drive from the Dallas, Texas area and your company has a website then you will benefit from attending this internet marketing conference and trade show.
I have been given a discount code for the Dallas Pubcon conference:
Use code: rc-4002020 when registering for this internet marketing conference in Dallas.
When it comes to promoting your business online and marketing your business on the internet, you probably already know that not only must you be online, you have to use the latest tips and internet marketing techniques wisely. As such, you need the leading edge internet marketing tips and techniques, as well as the networking that comes along with conferences like this.
What is Pubcon?
Pubcon is the very best leading edge internet marketing education and networking you can get: all jam packed into over 90 sessions featuring 200 expert speakers. All on subjects related to internet marketing and marketing your business online, including Internet Marketing, Website Marketing, Search Engine Marketing, Search Engine Optimization, Social Media and Social Networking, and even Pay Per Click (PPC) advertising on Google AdWords and Yahoo! Search Marketing and Microsoft AdCenter. Pubcon is now in its 8th year, and was founded from the rich and very diverse base of Brett Tabke’s WebmasterWorld Forums.
Hear Me Speak
I will be speaking at the Pubcon conference here in the Dallas area on “2010 SEO“, a session devoted to what you need to know about getting a high ranking in the search engines. The focus is back on real Search Engine Optimization for 2010! The recession has kept budgets tight and there is no better way to drive traffic to a Web site than through FREE traffic from Search Engines. Find out the latest techniques for getting your site to rank organically in Google, Yahoo, and Bing.
Here are some more details about the conference:
Where: Dallas, Texas Richardson Civic Convention Center
Format: Four Track Educational Conference
Topics: Search, Web 2.0, Net Marketing, SEO/SEM, Affiliates, Domainers, Video, Multimedia : aka: Webmastery.
Levels: PubCon is scaled mainly from professional to expert experience levels (heavy content). We start where other conferences finish.